What to Send Email Contacts in Different Stages of the Marketing Funnel

Your email database is not a leads database.
Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type.

This post will break down the 6 types of subscribers you may already have in your contacts database, following the stages

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