Thursday, 28 February 2013

New German Law Will Allow Free “Snippets” By Search Engines, But Uncertainty Remains

The good news for search engines like Google is a proposed German copyright law won’t require them to pay to show short summaries of news content. However, uncertainty remains about how much might be “too much” and require a license. The new law is expected to pass on Friday. Der...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Social Media Curation Guide

Posted by gfiorelli1
Last year on SEOmoz, I published The Content Curation Guide for SEO, which - even though it is still valid - I thought it needed a fresh addition. Not only does this post update some of the information shared, but it also digs deeper into an aspect of content curation that is actually the most used and, possibly, useful to SEOs and Content Marketers who must deal with more duties than just curation: social media curation.

For that reason, I gave a Mozinar last week about

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New German Law Will Allow Free “Snippets” By Search Engines, But Uncertainty Remains

The good news for search engines like Google is a proposed German copyright law won’t require them to pay to show short summaries of news content. However, uncertainty remains about how much might be “too much” and require a license. The new law is expected to pass on Friday. Der...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Should Bloggers Care About Copyright Infringement?

If you blog long enough, it’s not so much a matter of if but when your site gets infringed upon. Between the spammers that are likely to scrape your posts, plagiarist bloggers that will take what they like as their own and others who will try to share your content in ways that don’t give you as much as a link back, you’re bound to hit at least a few infringements if you look hard enough.
But should you care? Is it really worth the time to search for such infringements, find

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Should Bloggers Care About Copyright Infringement?

If you blog long enough, it’s not so much a matter of if but when your site gets infringed upon. Between the spammers that are likely to scrape your posts, plagiarist bloggers that will take what they like as their own and others who will try to share your content in ways that don’t give you as much as a link back, you’re bound to hit at least a few infringements if you look hard enough.
But should you care? Is it really worth the time to search for such infringements, find

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50% DISCOUNT: Traffic Zombie (Details inside)

(NOTE: The coupon code only available for an
limited time, so make sure you use it right away)
So what is Traffic Zombie?
It’s a new Viral Social Media Traffic Generating
SEO Software designed to get you massive amounts
of quality back links, high search engine rankings,
and an INSTANT increase in traffic to your site.
And since a big part of what makes it so effective
is the “reward” feature, we decided to make YOUR
reward for trying the software this 50% DISCOUNT.
Once you

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Google Appending Brand In Front Of Search Results Title

Typically, when Google shows a clickable headline in the search results, it pulls from your title tag meta data in the source code of the page. There are of course plenty of times where Google will rename the headline depending on the query.


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Would You Be Surprised If Andrew Mason Survives the Latest Bad News from Groupon?

It’s not as if we haven’t had enough time to make a decision about Groupon as we have watched it go from overnight sensation to hyped-up sensation to over-hyped sensation to IPO to a dramatic stock tumble to yesterday’s awful performance reports. No one is likely to be surprised by this fall from grace.
What has to surprise many is that CEO Andrew Mason has survived every last bit of this. He has been held up as a golden child on the way up to an immature kid during the fall.

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Copy this “Oscar-Ready” Approach to Boost Your Social Media Star Power

Did you see the Oscar awards the other night? Yeah, I didn’t either. tl;dw.
But like most people with social media accounts, I did see chatter about it that night and the next day.
And who was the darling of this year, amid the usual tedious acceptance speeches and awkward emcee moments?
Best Actress winner Jennifer Lawrence was also the informal winner of this year’s “adorable celebrity” award, for stumbling on her way up the stairs.
What made it work was the way she

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Google Won't Let You Search Really Long Queries

Google is aware of an issue with Google search that won't let searchers query Google Search for really long phrases or paragraphs of text.

What happens when you try...


Search Engine Roundtable
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Yelp Calls Mobile ‘A Bit of a Game Changer’

Last month, consumer review site Yelp hit a milestone – for the first time ever, they had over 100 million unique visitors in a single month. That number doesn’t include the 9.4 million unique users who accessed the site through Yelp’s mobile app.
Speaking at the Morgan Stanley Technology, Media & Telecom Conference, CFO Robert Krolik said,
46% of all Yelp searches originated from our app, and that’s of course, a direct consumer relationship. Somebody has already got

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Wednesday, 27 February 2013

The Second February Mozscape Index is Live!

Posted by carinoverturf
We're continuing the trend of two index releases each month by bringing you the latest Mozscape index release today - only 15 days after our last release on February 12th! The latest Mozsacpe index took about 11 days to process, with a fairly significant portion crawled the beginning of February. The crawl data spans about 38 days, so the oldest crawl data will date back to the beginning of January. You can access refreshed data across all of our applications - Open

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Live @ SMX West: Converting The Mobile Customer

As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both both comScore and Nielsen released reports this week conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Sage One Accounting Now Integrates PayPal Payments

Sage North America recently announced that Sage One, its entry-level accounting and project management system, now offers electronic payment options.
A small business using Sage One to issue invoices can now include a payment button on an electronic invoice. The payor receiving the invoice can click the button to pay the invoice online with a credit or debit card, via either PayPal or Sage Payment Solutions, as shown in the following screenshot:

The goal is to make it easier and faster for

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HTC One Launch Deserved More Attention

Image from: HTC One / HTC.com
In the words of Jason Mackenzie, HTC’s President of Global sales, the just announced One is “a bold step forward that delivers something new and fresh”. That is certainly true for both the phone and the company. In a big departure from its traditional approach, HTC took the marketing and branding reins into their own hands and thrust its new flagship phone into the increasingly competitive marketplace with a strategy designed to highlight three new

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Daily Search Forum Recap: February 27, 2013

Here is a recap of what happened in the search forums today...


Search Engine Roundtable
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Site Sensor: Website Monitoring for Content Marketers and Online Entrepreneurs

Any of this sound familiar?

You find out your site has been down for over an hour … from cranky people on Twitter and Facebook.
What about missing out on that time-sensitive request for proposal, because your email server wasn’t pulling new mail?
Is your payment processer down right now and you don’t have a clue, because the rest of your site is up and looks fine, but no one can buy?

All of that has happened to me more than once over the last 15 years, especially before we took control

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On and Off-Site Actions to Improve SEO

Image from: search engine optimization / Shutterstock
Google’s algorithm is constantly changing. As a marketer or entrepreneur optimizing your site, it’s important to know where to focus your energy to get the best returns. Each of these techniques plays an important role in your SEO strategy, and they work synergistically to give you the best chance of hitting the first page of Google. Here’s a guide to understanding the difference between on-site and offsite SEO and tips for putting

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What to Blog About: 11 Ideas For Service Related Businesses

One thing I hear about all the time is that people want to blog, but they have no idea what to blog about. So here are some ideas. I am going to go over the reasons why blogs are useful for service related businesses and then explain some ways businesses can blog about their services.
Why Blogs Are Useful
Service related business blogs are useful for helping visitors/readers understand that the business is good at what they do and that the company can be trusted. People want to hire

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Internet Marketing 101: Mental Price Barriers

It has been a while since I created a new category on the blog, and today I am doing that. The category is called “Internet Marketing”. The reason? I am planning to start writing a series on this topic, called “Internet Marketing 101″, where I’ll basically share the stuff I learned over the years buying/selling websites, launching products, promoting affiliate offers and what not.
Today I wanna talk about mental price barriers.
Human beings tend to have very

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Play Minesweeper Game Online Free [HTML5]

Play minesweeper game online for free in HTML 5 on the IE10 Test website which showcases the modern beautiful design and exceptional performance in a new gaming avatar. Minesweeper is by far the most popular Windows game which comes preloaded with Windows computers for several years. Minesweeper has a dedicated following of gamers and promises to challenge young and old alike on their analytical skills.
Play Minesweeper Game Online

If you play minesweeper online, you not only get to witness

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Daily Search Forum Recap: February 26, 2013

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...


Search Engine Roundtable
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Tuesday, 26 February 2013

6 Benefits of Social Media for Small Businesses

The social media revolution has changed the way that successful small businesses interact with customers and reach out to new markets. These six benefits will show you how important it is for your small business to start using social media.
Social Media Increases Website Traffic

Web Traffic Photo via Shutterstock
Whether you prefer to tweet or post messages on Facebook, your small business can use social media platforms to increase traffic to its website.
In fact, 72 percent of small

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Different Is Better: Blackberry Must Emphasize the Z10’s Competitive Strengths

Image from: Blackberry 10 / n4bb.com
Blackberry created a top-notch phone and new OS for its crucial comeback, but sold themselves short when marketing the device. The company formerly known as RIM spent a whooping $ 4 million dollars on its Super Bowl commercial. The ad did not significantly increase traffic to Blackberry’s site, unlike other brands like Jeep or Axe. Compete’s Super Bowl Analysis showed Blackberry.com’s Daily Reach only spiked on January 30th when the Blackberry 10

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New Google+ Sign-In System Makes Sharing More Interactive and Precise

Google+ just launched a brand new sign-in system for third party sites that sounds a whole lot like. . . . okay, I won’t say it, but we’re all going to think it anyway. This new sign-in system allows anyone with a Google account (so. . . all but five people on the internet) to login to a third party site with one click (several clicks the first time, but one after that). But it’s more than just an easy button, the new Google+ sign-in system is the next step in social

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Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a This post originally came from Why You Should Blog Less and Update More

How Often Should You Update Evergreen Content The idea of evergreen content is that it is essentially...
Why Everyone

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Seven Ways Writers Can Build Online Authority with Google+

Google was founded on a simple principle — some web pages are more important than others.
How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.
Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
But the web has changed

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How to Find the Keywords that Work for Your Content Marketing Goals

When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic.
Smart keyword research will let you uncover great information about your audience — how they search, how they speak, and how they think.
Accurate keyword research helps you optimize your website for the search engines, and it also allows you to shape your content strategy. So it’s vitally important that you use smart tactics

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Spotify & Ford: Voice-Activated Music Streaming

Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps. Next month premium subscribers to Spotify on their smartphones will be able to control the app in all Sync enabled Ford vehicles. Drivers will be able to access their music library, Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social MediaMichelle is the co-host of the popular Social Media discussion group

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6 Free Google Docs Every SEO Needs To Have

One of my favorite parts of being in the online marketing community is how people within the community are so generous in sharing tips, strategies, and tools to do your job better. A common way that a lot of online marketers use to build helpful tools is Google Documents. Using Google Docs is ideal because it’s free, Author informationBenjamin BeckBenjamin Beck is an online marketing consultant with an emphasis in SEO and social media. When he is not blogging for Search Engine Journal

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Introducing Sony PlayStation 4 (PS4) [Videos]

Sony has announced the launch of its much awaited Sony Playstation 4 or PS4 gaming console and it promises to change the future of gaming. PS4 will provide immersive gameplay and promises powerful graphics and speed, with intelligent personalization, social networking and second-screen features!
Sony Playstation 4

Some of the new Sony Playstation 4 games expected are Killzone: Shadow Fall, inFamous Second Son, Driveclub, Knack, Destiny, Diablo III, Deep Down and Watch_Dogs. The new

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Quality unique content for cheap?

Hi everyone,
Creating a high quality niche website, one that is very useful for the visitors, usually requires articles and/or video that contains great quality relevant information.
Most of us remember the 'bad days' when you'd go to Google and search for something only to find a bunch of websites peddling rubbish PLR articles that didn't even look like they were written by an english speaker.
Those days are mostly behind us, though there is still a lot of uniquely written 'garbage' circling

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Monday, 25 February 2013

AdAge Survey Shows Slow Move Toward More Paid Facebook Advertising

When you talk to marketers, they often make Facebook sound like a necessary evil. Hardly anyone is thrilled with the format, the sudden changes in visibility or the ROI but the overwhelming majority still use Facebook to promote their business.
Ad Age and CITI conducted a survey of 701 marketers and media execs to find out what they thought about Facebook. They matched their January 2013 results to a survey from last June and found a rise in paid usage.
61% of those surveyed are now using

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Microsoft Hack Attack: A Wake Up Call Not to Reuse Passwords

Late last week, Microsoft announced it had been a victim of the same kind of hacking attacks reported recently by Apple and Facebook, and earlier this month by Twitter.
No Customer Data Compromised
In a public statement on Friday on its Security Response Center blog, Microsoft insisted the scope of the attack was fairly limited.
Matt Thomlinson, General Manager of Trustworthy Computing Security, wrote:
“During our investigation, we found a small number of computers, including some in our

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Segmentation – Massive gains from sending less

Segmentation is a vastly underused concept in the Internet marketing community. For as boring and as difficult as it may sound, it is possible to dramatically increase your company’s revenue by taking a few small steps. By properly segmenting your list you can drastically improve the performance of your email marketing efforts.
What is it?
Segmentation is a way of breaking up your list of email subscribers into smaller lists, in order to improve email deliverability, increase sales,

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How to Deal with Challenging Clients

Posted by CraigBradford
If you’re a consultant, you may not realise it, but a large (and difficult) part of your job is to manage people’s attitudes and behaviours. This task is made even more difficult because it is usually most apparent when clients are unhappy or disagree with you. Even the best consultants will have to deal with challenging clients at some point in their career. I want to share some of the things I’ve learnt from my experience so far as a

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How to Use Facebook's 'Custom Audiences' Feature for More Strategic Ad Targeting

As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do you find the right people?
With traditional Facebook ads, advertisers can target people based on information that Facebook already has on people. This includes age, demographic

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Challenges of Guest Blogging in 2013

The profile of guest blogging is changing across the blogosphere. It’s not uncommon to find more and more blogs denying guest posts and switching to publish their own content. QOT was one of the earliest guest blogging blogs and it was saddening to see the changing profile of guest blogging – it is no longer an attempt of new bloggers to showcase their writing skills on big blogs for extra site traffic and community building – it got converted into a way to get free

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Google: PageRank Dilution Through A 301 Redirect Is A Myth

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a link pass the same amount of PageRank. There is no more dilution of PageRank with a 301 redirect...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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How Many Social Shares Did That Get? [FREE TOOL]

I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics.
And because these buttons are so popular, if I feel an urge to compare the sharing data for my content with that of my competitors' content, I can

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New Sony Playstation PS4 Games Trailers [Videos]

The new Sony Playstation 4 has been announced and watch the PS4 Game trailer videos which will challenge your gaming skills to the next level. Find embedded below the first look of the new PS4 games which will be available soon.
Play Killzone Shadow Fall, where the Helghast and the Vektans live in a futuristic city spearated by a vast wall

Play inFAMOUS: Second Son, a world where superhumans are hunted by the Department of Unified Protection. and Delsin Rowe discovers his new powers.

Play

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Mobile Mix: iPhone On Top, Samsung Knocks Blackberry Out of Number 2 Spot

The friendly folks over at Millennial Media are my favorite number crunchers. This month, they crunched harder than ever to come up with the 2012 Year-in-Review Mobile Mix report.
Let’s crack into it and see what we can see.
Apple and Samsung both had great years, taking the number one and number two spots for overall ad impressions. Both saw a gain of about 5% year-over-year.
For the first time, Amazon made the top 15 this year claiming the 11th spot with 1.08% of overall ad impressions.

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What You Can Learn from Exploring Your Links Visually

Have you ever wanted to really see your link profile, beyond a list of links, without having to export them into Excel to create a series of charts? If you have been waiting for a visual link-profiling tool, then you’re in luck. cognitiveSEO recently released the new Visual Link Explorer that allows you to see Author informationKristi HinesKristi Hines is a freelance writer, online marketing consultant, social media enthusiast, and author of Kikolani which covers blog marketing and

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Sunday, 24 February 2013

Video Recap of Weekly Search Buzz :: February 22, 2013

This week in search we cover speculation that Google will run a Panda update shortly. We also ask why hasn't Google updated the Penguin algorithm in 5 months. There was a case that when removing a manual penalty can lead to less traffic. Google expanded the data highlighter tool to 40 languages...


Search Engine Roundtable
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Daily Search Forum Recap: February 22, 2013

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...


Search Engine Roundtable
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Is Your Business Image Suffering Online?

What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the matter altogether, hoping it will quickly dissipate. Others, however, realize the need to react and deal with the matter, knowing that each day that goes by with negative information out Author informationDave ThomasDave Thomas covers consumer and small business topics for various websites, including Reputation.com.TwitterThe post Is Your Business Image Suffering

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Google Panda Two Years Later: Losers Still Losing & One Real Recovery

(Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Download 100 Free MP3 Music Albums from Flipkart Everyday!

Flipkart Mp3 music store Flyte is turning one and you can download 100 free mp3 music albums from Flipkart everyday till February 28, 2013 … no hidden catch there. Flipkart is offering amazing music deals every weekend, and this free music deal is awesome.
Free Flipkart Music

There are some amazing Hindi music as well as English music tracks out there. Visit the Flyte birthday page to get direct links of the offered free music albums and download them.
Flipkart got me in the habit of

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Check Out What’s Happening at Entreproducer

I launched Entreproducer one year ago (to the day) as a multimedia email newsletter.
My idea was to — very publicly — lay out the experiences I’ve had running several successful online businesses, profile the entrepreneurs and companies that are pushing digital content innovation, and take a shot at sharing with where I think independent digital media is going.
After doing a bunch of writing over there (and taking a break to get some work done), Robert Bruce and I shifted

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Attend One of These Entrepreneurial Events in Spring 2013

Looking for an event to attend, to open up your mind and learn about something new to help your business? Want to find an event to send your staff to attend? How about attending an event to connect with and meet new people, to expand your networking circles? Then look no further than our-hand curated list of entrepreneurial events for Spring 2012, below:
* * * * *
 
Valentine’s Day Review – Time to Show Some Love to Mobile and CSE Shoppers
February 26, 2013,

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Webinar Replay:$100 Day Affiliate Sites

Hi folks

I recently recorded a webinar with a good friend of mine Andrew Hansen, who has over 7 years experience as an affiliate marketer and has coached loads of people to reach affiliate...Webinar Replay:$ 100 Day Affiliate Sites is a post from: Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing
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Saturday, 23 February 2013

New Data Supports the Case for More Twitter Automation

A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there because they’re famous.
But a handful of accounts break this rule. For example, @OMGFacts has 5.3 million followers, @BreakingNews has 5.2 million, @NoteBook has 4.1

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A Year in Review: How HubSpot Grew by 82% in 2012

When we started HubSpot, we set out to transform the way the world does marketing. We believed then, and still believe now, that the marketing playbook is broken and that reinventing the playbook presents a great opportunity. The approach that will win the hearts and minds of customers leverages content and context to create marketing that intersects with a customer’s lifestyle, needs, and interests. By helping companies replace interruptive marketing across outdated channels with a more

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The Evolution of Modern Marketing Automation

From radio, to television, to the Internet and smart phones, savvy marketers have found ways over time to be creative in order to reach potential buyers through all the noise. Many continue to struggle with the ever-expanding network of engagement, but marketing automation technology has provided a way for marketers to spread their word across an continually increasing variety of channels.Author informationDavid WallaceDavid Wallace, co-founder and CEO of SearchRank, is a recognized expert in

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The Beal Deal with Matt Siltala (@Matt_Siltala)

Hey, you’re back!
I guess you’re enjoying the Beal Deal series of interviews with marketing industry rock stars! Well that’s good, cos this week I get to interview one of my very best industry friends, Avalaunch’s Matt Siltala.

If Matt were a world champion fighter, his tagline would be, “Looks like a viking, hugs like a puppy!” He is one of the hardest working people I’ve ever met and also capable of taking everything in his stride. Oh, and he’s

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Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing

At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we're ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn't just in convincing people our software is a good choice for them -- it's also in selling them on the idea of inbound marketing in general, especially if those marketers aren't convinced they should be shifting their marketing from a traditional, outbound approach toward a more inbound one.

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Batchbook and HootSuite Integration: View Social Media Activity and Customer Contacts Together

Ever feel as if all your social media interactions with customers are in one universe, and all your customer contact information is in an alternate universe — never to come together? Batchbook doesn’t think that is a good way for businesses to work. The company just announced a new integration with HootSuite, aiming to let you to see contact information and social media interactions with your clients, in one spot.
Batchbook is a customer relationship management (CRM) system

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8 Essential Web Marketing Terms You Won’t Succeed Without

Web Marketing 101 – Key Metrics
I wish that when I was just starting out, there were a legend for all of the acronyms and jargon being thrown around. So, I decided to put this together for driving traffic subscribers.
The key metrics below are the yardstick of web marketing. Without having a clear picture of the following metrics, you are driving blind. In order to improve it is essential that you learn from your mistakes and successes, not to mention be able to identify a win from a loss.

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Sunday Series: Fastest Growing Health, Fitness and Beauty Sites

Image from: health / Shutterstock
This week we compiled a list of the top ten fastest growing health, fitness and beauty websites during the month of December. With a new year approaching, new year’s resolutions were on a lot of people’s minds. The category as a whole had 45,388,292 Unique Visitors last month, up over 15% from the previous December. The publication, Health Magazine, may be in the tenth spot, but it had the most Unique Visitors, over 1.5 million in total. Did

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The Surprising Effect of Freshness and Authority on Search Results

I want to let you in on a little secret about Copyblogger.
We are very competitive. Not in a “we win, you lose” sense, more of the simple “we want to be the best.”
And one area we tend to be a little obsessive about is search rankings — especially when it comes to our cornerstone content.
So, it may come as no surprise that one of those terms we obsess about is “content marketing.” In fact our content marketing landing page ranks very well on

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All Posterous Blogs Will Get Deleted on April 30

Posterous is shutting down and all Posterous blogs will be deleted on April 30, 2013. Posterous was acquired by Twitter earlier and now it seems Posterous is no longer needed. They had promised then to give “ample notice if we make any changes to the service”, and now the time has come. Its means problems for thousands of Posterous bloggers who created their online journal on name.Posterous.com. Its time to move your blog again to a new url and loose all your Pagerank and search

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Friday, 22 February 2013

If the Oscars Were Chosen Based on Social Sharing. . .

This Sunday, all eyes will be on Hollywood for the 85th Annual Academy Awards, also known as The Oscars! As they did last year, social media and mobile will play a big part in the festivities.
There’s an official app and ABC is already curating Oscar Tweets, videos, blogs and other digital content on the official home page. Add in the social media coverage by every news and entertainment outlet and that’s a lot of buzz.
Buzz is so important to Hollywood, RadiumOne decided to present

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Can You Learn Internet Marketing from Costco?

One of the best CEO’s on the planet was Jim Sinegal from Costco (he stepped down recently after a 30-year run as co-founder and CEO).
During a recent interview with SmartMoney when asked why he opposed a proposal by California to keep out Wal-Mart but allow Costco – he said…
“I always oppose these kind of things. Competition makes us better. Some of our best stores have a Sam’s Club next door.”
Let that sink in for a minute.
He not only embraces competition,

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Three Ways a Mobile Responsive Website Beats Using a Separate Mobile Site

It was a Sunday after WordCamp in 2011 that the three of us sat down to breakfast.
The dining room of the Parc 55 hotel was calm and sleepy, yet the conversation over coffee and eggs was anything but.
As sunlight poured in through the large picture windows, it was as if we were receiving a revelation that would set into motion one of the most ambitious changes in the StudioPress philosophy since the Genesis Framework for WordPress was conceived and created.
It was the beginning of the

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The Walking Dead Friday Humor Part 2: There and Back Again

AMC’s The Walking Dead is back from its mid-season break, and fans—including us—are more than eager to see if Rick will be stuck “wandering the crazyland” in the midst of this zombie-infested soap opera. We are also hoping that the show will be able to redeem itself from what has been a half-season of weak, if not Author informationMelissa FachSEJ Editor - Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their

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How Low Can #1 Go? (A Ranking Study)

Posted by Dr. Pete
In the days of 10 blue links, getting a #1 ranking on Google was the ultimate goal. As advertising becomes more prominent, local and vertical results become more complex, and Knowledge Graph and other rich SERP features become more prevalent, though, a #1 ranking isn’t always what it used to be. We’ve seen a lot of anecdotes over the past year or two, but I thought it was time to ask the question – where, on average, does a #1 Google ranking appear on the

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Why Remarketing? - Whiteboard Friday

Posted by addthree
No matter what type of product you're offering, how your sales cycle flows, or what the industry you're in looks like, there are a many different ways that you can leverage remarketing to target your audience.

In today's Whiteboard Friday, Brian Rauschenbach and Nora Park share their tips and tactics for remarketing success so that you can turn those visits into conversions!

Have you had remarketing success? Leave your thoughts and experiences in the comments

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10 Commandments for a Healthy Lifestyle

A couple of days ago I was browsing the web when I came across a post with 10 commandments you must follow to have a healthy lifestyle. I figured I should share it, as regardless of your profession, staying healthy is paramount for your success.
The commandments were elaborated by a Brazilian trainer called Nuno Cobra. Among others Nuno trained Ayrton Senna, three times Formula 1 World champion and considered by most the best racing driver that ever lived (myself included).
1. Get at least 8

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Mobile Twitter Users Are the Ideal Audience for Advertisers

Image from: texting / Shutterstock
(Note: This is part of an ongoing joint study between Twitter and Compete)
A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?
1. Optimize Twitter content for

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Daily Search Forum Recap: February 21, 2013

Here is a recap of what happened in the search forums today...


Search Engine Roundtable
Original

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Thursday, 21 February 2013

NewZoo Report: More than Half of All App Revenue is Coming From Games

“In 2012, two out of every three dollars spent on tablets and smartphones was spent on games.”
That’s a very startling statistic, but according to NewZoo, a marketing research company specializing in the gaming industry, there’s plenty of money to be made in the business as long as you’re on the mobile side.
On the console side, things aren’t looking so good. XBox and Playstation are struggling to stay relevant as more and more consumers trade in their

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Announcing #MozCon 2013

Posted by Erica McGillivray
You may have heard the rumor that MozCon 2013 tickets are on sale! I'm pleased to announce that this year's MozCon Command Crew is busy planning the best MozCon yet.

Launch your inbound marketing skills into outer space by attending this year's MozCon, July 8th-10th at the WA State Convention Center! This year, we have 400 early bird tickets, which are flying out the door faster than you can say "Roger Mozbot." Snag yours now!

Early Bird $

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Will Social Signals Replace Links?

What if Social Media integration took over in terms of the future of Search Engine Optimization? In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap. What I’m suggesting is Author informationGabriel GervelisGabriel Gervelis is the owner of Gervelis Search Marketing. You can find him on Twitter - @seo_pro,The post Will Social Signals Replace Links?

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Pinterest RePins Its Social Media Prowess with $200 Million in New Funding

Earlier this month, Search Engine Journal reported that Pinterest was seeking a fresh infusion of cash after a phenomenal year of growth. Yesterday the virtual pin board company confirmed that it had secured $ 200 million in new funding and has now been valued at $ 2.5 billion. ”Our focus is on helping millions of people discover Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social MediaMichelle is the co-host of the popular Social Media discussion

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How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail. Single Offer Website When I first started, This post originally came from How to Build an Affiliate Website Google Doesn’t Hate

Can Google Detect an Affiliate Website One of the questions that often comes up is does...
How to

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Be First to Buy Google Glass Explorer Edition

You can be one of the first people buy Google Glass, and wear the special Google Glasses Explorer Edition. Google invites people to join the Glass Explorer program and be the first to get a chance to try the revolutionary Google glasses, which promise to change the way you see and interact with the world.
Google Glass Demo

Labeled as one of the best inventions of 2012 by TIME, there are many amazing things you can do with Google glass – view time, snap pictures, record videos, share with

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Google Rarely Updates The Penguin Algorithm

It has almost been five months since the last Penguin refresh and no updates to the Penguin algorithm are in sight.
In fact, I reported yesterday at Search Engine Land that No, Google Hasnât Released Unannounced Penguin Updates. Why did I have to report that? Couple reasons...


Search Engine Roundtable
Original

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8 Strategies to Get Multiple First Page Rankings on Google

Remember “the good ol’ days” when Google search result pages were clean, simple pages with 10 results and a few ads? For better or for worse, those days have disappeared like Severus Snape being confronted with shampoo. While some users may lament the more cluttered search pages, the “new normal” does offer more opportunities to Author informationChris AinsworthChris Ainsworth is Senior SEO Consultant at High Position, a leading UK based digital marketing agency. With 9 years

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High Profile Twitter Takeovers: Fact or Fake?

The week in big brand social media marketing started off with a lot of buzz. On Monday, the verified Twitter account for Burger King was taken over and rebranded for McDonalds. It took a few hours for Twitter to suspend the account and restore control to the flame-broiled burger chain. Despite what was certain to Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social MediaMichelle is the co-host of the popular Social Media discussion group #SocialChat,

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Infographic Data Reveals Fearless Women Business Owners

As depicted in this women owned businesses infographic, women small business owners are feeling decidedly optimistic about 2013, with 81 percent feeling upbeat about their businesses’ prospects for the coming year, reports a study by Web.com Group Inc. and the National Association of Women Business Owners (NAWBO).
Not only are women entrepreneurs feeling good about their own prospects, a whopping three-fourths are positive about America’s economic outlook, says The 2013 State of Women-Owned

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1000+ Gmail Emoticons!

Gmail has released 1000+ emoticons and smileys to jazz up your email messages this Valentines Season, and these are ready to work right from the new Compose screen. Everyone is looking for cool smileys and emoticons … and Gmail just pushed the limit giving you so many emoticons that its overwhelming!

While at first glance, the emoticons are not visible, you have to click or hover over the + icon to get the smiley icon, clicking which will display thousands of emoticons … in fact

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Wednesday, 20 February 2013

How to Implement Internet Memes into Your Social Strategy

Images and videos that are popular online, such as infographics, grumpy cat, “Charlie Bit My Finger” and others are a great way to stay up-to-date with what the internet is talking about, while also creating a chance for your existing social media profile community to interact with you and each other.
However, the first step toward being successful with occasionally discussing internet memes or viral videos with your audience via social media is to do it the right way. Don’t

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The Ultimate Amazon Idea Generator

One of the biggest questions I get asked both from “Number One Book System” owners and from folks who just want to start selling online through Amazon, is… “How can I come up with product and book ideas?” Well never fear…the “Amazon Suggests” tool is here. It’s a little tedious and time-consuming, but if you watch this video you’ll see exactly how we do it…
Scroll down to watch the video, or click here to watch on

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January Data is LIVE at Compete

Image from: money / Shutterstock
January’s fastest growing sites were dominated by the financial services sector. With tax season in the U.S. in full swing, tax solution websites are growing rapidly as we start the new year. Large increases in traffic for sites like LivingResearchInstitute.com and DegreeSearch.org could stem from New Year’s resolutions about healthier living or getting an online college degree. Additionally, the return of the NHL in January caused fans to rejoice

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6 Ways to Find an Audience that Hangs on Your Every Word

What’s one thing content marketers really want?
You want an audience that hangs on your every word.
Loyal fans are the foundation of your business, and they’re the best guarantee of your entrepreneurial success.
You can read a lot of powerful advice on how to build a powerful relationship with your audience. But some nuggets of marketing gold are found in unexpected places — like a live pop concert.
I went to Lady Gaga’s “Born this Way” Ball a while ago, and it was pure

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Here’s How Daniel Pink Writes

It seems only fitting that bestselling author and journalist Daniel Pink returns to Copyblogger to reveal his secrets for getting words onto the page.
Brian Clark picked the brain of this influential thinker five years ago in a conversation that became Copyblogger’s first author interview. Brian also appeared in Dan’s first book, Free Agent Nation.
Mr. Pink is an exceptional teacher who delivers keen insight for passionate, innovative, and hungry writers and entrepreneurs

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Want In On Google’s Project Glass? Here’s Your Chance

Google is expanding is Project Glass reach by opening up the opportunity to take a look at the world through Google colored glasses to more people.
It’s a little more than just filling out a form though since Google is trying to find the cool kids and not let the average Joe bore them to death with their mundane existence. Sounds a bit harsh but why else would you show this video and create a process to prove why you are worthy of spending $ 1,500 to be part of the project?

Want in? Go

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Mobilize Your SEO: Making the Most Out of the Mobile Search Opportunity

Posted by aleyda
Last week, I had the opportunity to give a Mozinar on the different steps and activities involved in a Mobile SEO process, from the initial research, analysis, and decision making, to the development, optimization, and measurement. I outlined the following phases:



The Mozinar covers the different phases of the Mobile SEO process, along with the different aspects and criteria to consider to make the best decision according to your own online characteristics and capacity,

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SearchCap: The Day In Search, February 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: ChaCha Defeats Google, Bing And Siri In “Answers Quality” StudyA study published today by Indiana-based Butler University compared the performance of a range of...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original

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Affiliate Marketing Experts Share Their Strategies for 2013

Affiliate marketing has been one of the most profitable
online business models for the past decade and a half, and there’s no doubt
about that. It’s a very efficient business model for many, as it doesn’t
necessarily require a high-cost investment to start with. 
However, the web and its users are constantly maturing, and
this aspect of the online commerce industry makes affiliate marketing harder
each day.

Making money through commissions from promoting other
businesses’ products

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Daily Search Forum Recap: February 19, 2013

Here is a recap of what happened in the search forums today...


Search Engine Roundtable
Original

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Tuesday, 19 February 2013

3 Quick Ways to Find Hidden Guest Blogging Opportunities

Guest posting is a great strategy for building an audience — no doubt about it.
If you regularly write guest posts for legitimate blogs that feature quality content, your posts can be an amazing source of traffic and inbound links.
Guest blogging just works … when you do it right.
But finding quality guest posting opportunities can be a chore. Everyone who needs guest posting gigs is searching Google for terms like “guest posts.”
That means the bloggers that rise to the top

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The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing. Recently, This post originally came from The Role Social Media Plays In Crawling a Website

How to Diagnose and Improve Website Crawling When you are reviewing a website, whether for your

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Eric Schmidt Talks About the Importance of Authorship

Here is Schmidt’s Comment:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
– Eric Schmidt
Read more: http://www.searchenginepeople.com/blog/understand-what-eric-schmidt-really-said-about-authorship-author-rank.html#ixzz2LMX9ZeKT
The kicker is

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Send Love Messages with Gmail Scribbles [Video]

Have you tried Gmail Scribbles – a cool new way to compose messages using the Gmail app in your smart-phone. Use your fingers to draw hearts or love emoticons this Valentine’s day and send it to your loved ones.

In the Gmail app compose screen, click the clip icon to add attachment > choose to attach Scribbles, draw something cool, color it with various brushes and send to your friends. Its the best way to send cool drawings, text, comics, and any message quickly without

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The Do's and Don'ts of Using Vine for Marketing

Vine. It’s the latest social media feature available on Twitter. Released on January 24, companies have already started to cozy up to the new, six second video feature as part of their social media content strategy. With it being so new, however, it may be difficult to tell what the best practices are. I mean, what's working? What's not? Any guidance here, people?!
Well, the good news is, a veritable Vine flop isn't going to do your brand a ton of harm -- unless you're like, incredibly

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Evergreen Content and the Affiliate Marketer

Evergreen content, to those not familiar with
the term, refers to timeless content. This is the kind of content that remains
relevant years after it has been published. Hence, “evergreen”: content that is always
fresh.
So what does evergreen content have to with affiliate marketing?
It helps
drive traffic to your site. Just like
any other article you publish on your site. The only difference is that
evergreen content is sustainable. Evergreen content, being content that is
always relevant,

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Social Media Night Out: 8 Tips To Get You Through The Evening

After a long and stressful week at the office it’s time to kick back, relax, and make the most of your weekend. The easy option might be to stay in, order take-out, or watch Golden Girls reruns. However, you might also be ready to blow off some steam. Let’s face it, as attractive as a lazy night on the couch sounds, you know once you put in the extra effort a night out will be much more fun.
Comparatively, there are two ways to plan a social media strategy.

Plan 1 consists of a

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Agencies Need a New Set of Glasses

Image from: Mad Men / AMC
Many agencies hope that a single media metric can one day emerge to simplify the unwelcome complexity of new media. Compete’s Chief Research Officer, Yaakov Kimefeld, warns they shouldn’t hold their breath.
Brands increasingly have less control over their messages; they no longer travel in a straight path from advertisers through publishers to consumers. New technology empowers consumers to manipulate the media and insert their personal perceptions, which in the

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How to Identify an Online Community for Your Business

Posted by Mackenzie Fogelson
If you own a business and are just getting started with social media, have a presence but not quite sure how to grow it, or are working on behalf of a client in this situation, you’re probably wondering how other businesses got here:



Or here:



From a starting point like this:



Or even this:



When you’re getting started with building a community around your business, you aren’t really starting from nothing. You can leverage the

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AffiloTheme updated!

Hello all,
We've just released a bugfix release of AffiloTheme, available to you now!
Here's what's changed:

Fixed a few style issues related to the header images
Any new site on AffiloTheme Hosting will now use WordPress 3.5.1 by default.
Posts using photos from an external website would show a placeholder featured image on the post archive. Now the archive won't show a placeholder or resized feature image
This week we're also performing some upgrades to the AffiloTheme hosting; once it's

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

According to a 2012 report by Adobe, a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter.
With the continued growth of Twitter as a business tool, and the introduction of its new mobile video app, Vine, it's becoming more and more essential to analyze the benefits of your Twitter marketing efforts. However,

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Monday, 18 February 2013

How do I monetize my blog? You don’t.

So you have decided to make some extra money online. You followed the steps and got your domain, hosting, CMS, theme, social media, and the list goes on and on. You finally start blogging; only to find out, the money isn’t cascading in. What’s going on here? You’ve been told that millionaires are made everyday online. You were told, “If you build it, they will come”. You have followed all the steps you knew of, and the money just isn’t coming. Don’t fret; every part-time (and

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Franchise Ownership: When Can You Expect The Payoff?

In most cases, the payoff is not instant. Once in a while, it comes faster than expected but, on average, not fast enough. And, in a few rare occasions, it never happens. I’d like for you to avoid that.
Expectations
The professors at Stanford University are at fault. They’ve taught some of the world’s best and brightest. Brin, Page, Thiel, and Hastings have all contributed to our current “instant gratification” mindset. We want everything now. And, our kids want (and expect)

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Audio Books: A Powerful Tool for the Busy Person

For years I have been struggling with two goals of mine: to read more books and to improve my physical conditioning by walking/jogging regularly. Things weren’t terrible, as I was managing to read 6-8 books per year and to walk 2-3 days per week, but my goal is to read 15+ books per year and to walk/job every day.
Sure, these are two tough goals to have, but late in 2012 I came across something that is helping me to get closer to both of them, at the same time: audio books.
I always

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How Google’s PageRank Algorithm Screwed the Online Writer (and What They Did to Fix It)

In many ways, this century has mostly been a dark time for online writers.
Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!
Yes. And no.
Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was

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SearchCap: The Day In Search, February 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engines More Trusted Than Social Media For News & Information When it comes to getting general news and information, consumers worldwide put...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original

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Google: Don't Let Bad Sites On Your Domain Name

This may be obvious to many of you but hosting bad sites on your own domain name is not a good idea.

I.e. if I allowed someone to put a site on http://badsite.seroundtable.com/ that would be a bad thing not just for badsite.seroundtable.com...


Search Engine Roundtable
Original

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Sunday Series: Top Blogs for Healthy New Year’s Resolutions

Image from: crossfit / Shutterstock
This week, we compiled a list of the fastest growing health and fitness blogs in January. People turned to the bloggers for help and inspiration to keep their own New Year’s resolutions after the holidays. The category had 2.13 million Unique Visitors in January, up 8.39% over the month of December. Making the list was the New York Time’s Wellness blog and the popular exercise program, Crossfit.com. Despite the month over month growth, the

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Meaningful SEO Metrics

Posted by willcritchlow
This is a post of two halves. The first half runs through my thoughts on what makes for good metrics, while the second half focuses on a specific process for building appropriate reporting metrics for your individual situation.

Now, I’m a very numbers-driven person. I studied math(s) and once thought I was going to be an inventor until I realised that inventing = engineering, and I needed to be good at partial differential equations.

I find, however, that

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5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Love, flowers, chocolate, bla bla bla ...
Where are the marketing results?!
Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?

Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness ... whatever) that Valentine's Day instills in people. If you don't have a marketing campaign planned

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One Way to Make the Connections that Can Transform Your Business

Once upon a time I was just another hard-working web writer trying to figure it all out.
Once upon a time I was frustrated by my corporate gig. Too chicken at that point to go out on my own, and too naive to package what I did know to be able to crush it in a corporate environment.
Once upon a time I was as dazed and confused as we all are when we start out. I had a lot of passion but I also had a bunch of gaps I needed to fill in.
And if I had to identify any turning point, when I was able to

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Adwords Optimization: WTF GOOGLE…GIVE ME DATA!

I have a feeling that many of you share this frustration with me. Over the last few years I have been running adwords campaigns for my clients, and most of the time I do a great job delivering results. But, every now and then I run into a situation like this. Worst part, I know Author informationGabriel GervelisGabriel Gervelis is the owner of Gervelis Search Marketing. You can find him on Twitter - @seo_pro,The post Adwords Optimization: WTF GOOGLE…GIVE ME DATA! appeared first on Search

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Sunday, 17 February 2013

Types Of Google Webmaster Notifications

Matt Cutts of Google posted an interested video on YouTube that shared the types of Google Webmaster Tools notifications they send out.

Google sends out hundreds of thousands of notifications each month and 90% of those are black hat related...


Search Engine Roundtable
Original

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Facebook Users Are from Mars, Instagram Users Are From Venus

A quick glance at Pinterest will tell you that the site’s primary users are women who are in to fashion, food, and all forms of creativity.
If you want to know who is using Facebook and Twitter, it’s going to take more than a quick look. It’s going to take a survey from the fine folks at the Pew Internet Life and American Life Project.
*Unless otherwise stated, the percentages represent a portion of all internet users in the US.
Facebook
You won’t be surprised to learn

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15 Metrics Every Marketing Manager Should Be Tracking

A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that? 
Quite often, however, even good marketers are in the business of only monitoring the basics: traffic and leads. But there's a substantial world beyond those important yet simple

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SlideShare Send Tracker Lets You See How Customers Interact With Presentations

SlideShare, an online community for creating and sharing visual presentations, recently announced a new tool called Send Tracker, which allows SlideShare Pro users to gain insights about how people viewed and interacted with the presentation.
After creating a slideshow and distributing it to potential customers, you can see if and when they opened it, which slides they viewed and how long they engaged with each slide. With this information, SlideShare hopes to help marketing and sales

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Twitter to Launch New Ad API, and Other Marketing Stories of the Week

There have been a number of major developments in the world of online advertising recently. As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly.
It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. With the growing demand for more sophisticated, automated, and farther-reaching ad services, a number of companies

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SearchCap: The Day In Search, February 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Sticks With Improved Reporting Interface Bing Ads announced that the new reporting user interface released in October is now the default. Users will no...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original

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Video Recap of Weekly Search Buzz :: February 15, 2013

It was a busy week of weirdness within Google Webmaster Tools. First, I cover how SEOs and webmasters want a bad link report. Matt Cutts shared the types of Google Webmaster...


Search Engine Roundtable
Original

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Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links

Posted by Cyrus Shepard
Ove the past year, we've seen a strange trend develop in the world of SEO: the rise of the “generic link.”

Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. These include links like:


“Visit website”

“Read more”

“Useful site”

And, of course, “click here”


Google’s official SEO Starter Guide

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Mobile Movie Lovers Love Movies More Than Anyone Else

Nielsen, the guys famous for cataloging what everyone is watching on TV, just posted some results from their 2012 Moviegoer Report and I have the scoop. I was excited to see these numbers because it’s a little out of the norm. We often see data related to how TV fans are using mobile and social media, but movie stats are tougher to find. So, let’s dig in.
For the purpose of this survey, Nielsen defined a “moviegoer” as a person who saw at least one movie in a theater in

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Saturday, 16 February 2013

The Weekly Compete Pulse

Here is a round up of the most popular stories we shared online this week.
The significance of mobile in search marketing increased in 2012. Nearly a quarter of paid search clicks stem from mobile devices, up from just 14.2% in the beginning of 2012. According to the same survey of brands from all major industry sectors including including retail, search budgets also increased from 10% to 18.4%. Read the full findings on Internet Retailer and don’t forget to follow their go-to mobile

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February Mozscape Index is Live

Posted by carinoverturf
The latest Mozscape index is now live - just two and a half weeks after our last January index release! The team continues to improve the frequency of our release dates as we move closer toward consistent 2 week release cycles. All Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

Over the past few months, the Mozscape processing team

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The Best PLR-Site Ever With 20% discount

NEW HOT PRODUCTS BEST DEAL!!!
There is 20% discount on all products
Discount Coupon: XPLRSTORE20%2013

With best wishes

BuzzBlogger.com - How to Increase Traffic and Build a Lifestyle Business Online
Original

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The Essentials of Web Design That Works

Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.
Anyone? Anyone? I didn’t think so.
Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.
As publishers to the open web, we ignore these behaviors at our peril. What are they?
I thought you’d never ask.
Here are a handful of essentials for designing websites that humans want to

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Social Authority: Our Measure of Twitter Influence

Posted by @petebray


Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different.

Social Authority Helps Marketers

Social Authority is not about bragging rights or merchant discounts. Nor is it something that you check once and then forget about. Our metric is immediately, reliably useful. You can order all active Twitter

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Important SEO Habits to Adopt for Post Panda-Penguin Era Survival

In a constantly changing SEO landscape, it is important to remain up-to-date with the changing practices and strategies of optimization. Every year, search engines like Google introduce new updates in the SERPs, thereby widely affecting the rankings of the various websites. Last year, Google launched the Knowledge Graph aimed at helping users find relevant information Author informationDon PathakDon Pathak is the Director, SEO and Content Development at Speed Coverage, a leading independent

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Online Marketing News: Fortune 100 Social B2B Brands, Vine Embeds Coming to Twitter?

B2B Fortune 100 Companies Prove Effective in Social Media Marketing
Who ever said only B2C brands get to be popular on social networks? The two companies sitting atop the Social Effectiveness Index just happen to be B2B brands Honeywell International, an aerospace and defense contractor, and financial services company American International Group. MetLife, Aetna, Chevron and Walt Disney all made the top ten.
The presence and effectiveness of Fortune 100 brands were measured across five areas:

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The Beal Deal with Lee Odden (@LeeOdden)

And we’re back!
Considering I have a habit of starting things and then getting bored, you should be amazed that The Beal Deal has made it to week 3!
Then again, how could I not keep it going when I have the honor of interviewing my long time industry compadre Lee Odden. Lee and I both started our blogging journeys back in 2003 and have spoken at numerous conferences together. If you’re not reading his excellent TopRank Online Marketing Blog, you are doing yourself a

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30 Terrible Pieces of Social Media Advice You Should Ignore

There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe?
Have no fear! We’re here to share some of the worst pieces of social media advice we've

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Get Yourself an Internet Marketing Education in 20 Emails (No Charge) …

Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?
Want to convert those leads to customers and clients?
We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.
This 20-installment email course and newsletter delivers the techniques and strategies you need to know to become a much smarter marketer online.
Find out more and sign up (free) right here.
About the Author: Brian Clark is

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How You Can Beat All The Big Dogs In Affiliate Contests…

even if you don’t have your own list, your own product, or any startup money…
Ok, I know that’s a big claim. It’s the ol’ “No list, no product, and little or no investment” claim that is truly the Holy Grail in the on-line marketing space. But in the next few minutes, I’m going to give you the blueprint that I used to generate $ 674,900 in revenue in 2012.
Step 1: Find people with a big following or list, but aren’t currently monetizing it (particularly with

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The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple This post originally came from The Importance of Testing in SEO

SEO Testing – Is Your Zipper Down Today’s post deals with a much more harmless form of...
SEO

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6 Reasons For You To Love Small Businesses

According to a 2012 Public Affairs Pulse Survey, 88% of adults interviewed have a favorable view of small businesses. Only 16% said the same about major corporations.
Below are six reasons for you to love small businesses and continue to support small business owners in every way possible:
1. Small Business Owners Work Tirelessly
Entrepreneurs and small business owners are used to working long hours. The latest SMB Wellness Index from Manta found that small business owners are working longer

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Friday, 15 February 2013

14 Ways To Get More Facebook Shares [INFOGRAPHIC]

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say:
“Wow, I just *have* to share this with my friends!”
…then you’ll begin to notice a nice uptick in shares.

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How Do I Find a Good SEO?

Posted by randfish
Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them.

Whether you're looking for a consultant or an agency, you don't need to feel alone in your search! In this week's Whiteboard Friday, Rand walks you through his tips for finding an SEO that will be the cheese to your macaroni.

Do you have any other tips you've used to find an SEO that we haven't covered?

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Why Relationship Marketing Trumps Content Marketing

The dream of every business is to have a loyal customer base which consistently buys its products and enthusiastically tells everyone they know to buy them, too. The world of advertising gives us lots of ways to get our message out there, but only relationship marketing lets us create true two-way communication with our customers. Author informationTimothy CarterTimothy Carter is the search & social media mind at Smash Hit Displays Trade Show Displays . When Tim isn't telling the world

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Daily Search Forum Recap: February 15, 2013

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...


Search Engine Roundtable
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How (Not) To Make A Mobile Site

Don’t include iPads in your mobile redirect, if you optimized an iPhone/iPod. This is a common mistake that I am beginning to see more and more.
Many “off the shelf” mobile redirect scripts out there include iPads by default. In cases of a responsive mobile websites, that is fine, but in this case you can see the issue. They claimed their site was optimized for iOS, but I guess they didn’t account for the iPad mini. Better luck next time wall street

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Let Sleeping Dogs Lie

I understand the idea behind letting a sleeping dog lie, but if there’s any animal that’s identified with sleep, it’s definitely cats.
I knew I wanted to play with that idea but that germ sat in my idea box, passed over week after week, until one day I heard “co-opt” on the morning news. Then this cartoon popped into my head.
So my idea box is one idea lighter now, but I’m happy I got this to finally work.
The post Let Sleeping Dogs Lie appeared first on

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Jeremy Epstein of Sprinklr: Why Company Culture is Key in Building Customer Relationships

Company culture, not technology, is key to successfully building customer relationships. At least that’s what Jeremy Epstein, Vice President of Marketing at Sprinklr, believes. Tune in as Jeremy joins Brent Leary to discuss the importance of company culture, particularly regarding global brands, when it comes to social media monitoring – and what lessons small businesses can learn from them.
* * * * *
Small Business Trends: Can you tell a little bit about your background?
Jeremy

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Love it or Hate It, There’s No Doubt That Google Prefers Brands

Maybe “prefers” is an understatement: brands rank faster, rank easier and are more durable to updates Which probably leaves you thinking: “I don’t stand a chance.” But because you run a small site doesn’t mean that you deserve to be bullied by your branded competitors. I have helped my small business clients build strong online brands. Author informationBrian DeanBrian Dean is the link building rock star behind Backlinko, a site that helps SEOs build

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Start Me Up! A profile of 

Leadfindr

In one sentence, what is Leadfindr?


Leadfindr is a platform that allows brands to find new customers from social channels and measure the results.
What problem(s) does Leadfindr solve?

Leadfindr solves a few related problems.

Firstly there are advertisers spending vast sums of money on social media with no clear objectives or ability to measure the results of that spend or ROI generated.
At the same time there are lots of social monitoring and analytics tools available but all

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Valentine's Day Logo From Google & Bing But Not Yahoo

Happy Valentine's Day everyone! Like we do every year, I wanted to share all the logos and themes from the search industry for the special day. One exception this year is Yahoo


Search Engine Roundtable
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Daily Search Forum Recap: February 14, 2013

Here is a recap of what happened in the search forums today...


Search Engine Roundtable
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SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs

This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now »

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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An Open Letter to Marketers: Make Love, Not Spam

Dear Marketing Professionals,
In much of the world, today is Valentine’s Day, a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.
We, the marketing industry, have a problem with spam.

I don’t mean the messages sent by hackers in a basement from a third-world country about transferring millions of dollars from Nigeria, or how to buy Viagra without a prescription. I

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Thursday, 14 February 2013

List Building Webinar Replay

Below is the replay for an awesome webinar on email list building that I recorded recently with Shane MeLaugh. Shane delivered some of the best content on list building...List Building Webinar Replay is a post from: Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing
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7 Tips for Falling in Love with Your Blog All Over Again

You’re trying hard not to show it,
But baby, baby I know it …

You’ve lost that loving feeling …
~The Righteous Brothers
Ever get to a point with your blog and your content marketing strategy where you’re just … worn out?
The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks are getting to you.
You don’t want to quit … but you do want to get some of that old magic back, the way it was in

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SearchCap: The Day In Search, February 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 6 Advanced Strategies For Optimizing PLA Campaigns In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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14 Eye-Opening Stats You Probably Didn't Know About Spam

You can run, but you can’t hide. Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone.
To assure you that you’re not alone, we’ve assembled 14 shocking statistics about spammy marketing to make the case for why all of us (consumers and marketers alike) need to take notice of the implications of spam. And here at HubSpot, we're

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How to Make Love Stay: 6 Ways B2B Marketing Analytics is Like A Relationship

Valentines Day is a holiday that some people look forward to, while others dread it’s very existence. Let’s face it; no one likes to be alone on Valentine’s Day. Much like personal relationships, business relationships take effort. What are you doing this year to ensure you’re spending time with someone special and keeping your conversion funnel full?
The typical B2B buying cycle is anywhere from 3 to 12 months. It can be challenging to maintain appropriate touch points throughout a

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Let’s Show These 46 Awesome Leaders Some LOVE!

Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world is creating passionate change in their own way.
“Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only

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Does HP Stand A Chance in Mobile?

It appears as if Hewlett-Packard is preparing to enter the mobile space and is looking to bring Android along for the ride. It’s at once an interesting and quite belated response to the idea that we are no longer wondering when the year of mobile will happen. That moment came and went quite some time ago.
ReadWrite Mobile reports
Having failed to carve out a place for itself in the post-PC era, Hewlett-Packard is now taking drastic measures — by adopting Google’s Android operating

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Affilotheme Valentines Day Update

Happy Valentine's Day everyone! 
 
It's that day of the year to do something for those you love, and for us that's you guys! 
 
We have some exciting news for you - we've just released a new version of AffiloTheme! Version 4.0.1764 has some new and useful changes you're going to love more than an anonymously delivered single red rose :)
 
Since the last Affilotheme release, we've made headers support 960x150 sizing on ALL themes, so you can use them with everything!

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Secrets of the 7-Result SERP

Posted by Dr. Pete
In August of 2012, Google launched 7-result SERPs, transforming page-one results. MozCast data initially showed that as many as 18% of the queries we tracked were affected. We’ve been collecting data on the phenomenon ever since, and putting some of the most common theories to the test. This is the story of the 7-result SERP as we understand it today (image created with PULP-O-MIZER).

I. 7-Result SERPs in The Wild

By now, you’ve probably seen a few 7-result

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4 Reasons Why You Shouldn’t Remove An Ex-Employee’s Rel=”author” Tag

Many content marketers are taking advantage of the benefits associated with setting up Google Authorship through the rel=”author” tag. The adoption of content authorship has given rise to an interesting dilemma that many employers will eventually face: what happens when a content author leaves the company? The implications of this question are far-reaching when you consider Author informationSteven ShattuckSteven Shattuck is Senior Marketing Associate / Community Manager at

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Google Gets Funny As The Internship Movie Trailer Is Released

This looks like fun. Let’s pray that the trailer isn’t all there is to the movie but that’s a chance I bet more than a few digital marketing types will take.

If only this could really happen but, hey, stranger things have happened. I think ……..
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!



Marketing Pilgrim - Internet News and Opinion
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Four Free Photo Editors For Marketing Campaigns

Don’t spend hundreds of dollars for photo editors like Photoshop when you are just doing basic changes. There are several free online photo editors that make it easy to edit photos for Facebook posts, blogging, and other marketing campaigns. These can be done fast and on the fly, so you don’t have to worry about starting up a program from your computer or not having access to photo editing capabilities when you are out of the office.
PicMonkey
PicMonkey is a light, fun, and easy to

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Where Does Evergreen Content Fit in Your Company Blog Content Plan?

B2B and B2C blogging have their individual intricacies, but a mix of content that addresses the needs of your audience is the core of a great blog plan for both types of businesses. Timely content that capitalizes on search and social trends is certainly helpful for attracting new eyes and expanding your reach. Evergreen content has its place too, and an important one at that.
Both Lee Odden and Mike Yanke have touted the benefits of evergreen content here at Online Marketing Blog. Mike cites

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Twitter as Point of Sale?

This week American Express and Twitter announced a partnership to purchase via hashtag. For American Express customers that want to tweet to buy, they must first sync their American Express card with Twitter. The service will only work with compatible American Express cards (no prepaid or corporate cards) and a public Twitter account. Here’s how it Author informationMichelle Stinson RossSocial Media Consultant at Firestarter Social MediaMichelle is the co-host of the popular Social

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Advantages Of Online Business

Advantages Of Online Business
By: Matt Bacak
Having an online presence for your business is more of a necessity than an option in today’s world. It is a powerful marketing and communication tool for any business. It is cost effective, environmentally friendly and a great source of efficiency.
This article will take you through the advantages of having an online business and what you would experience if you were to go online. Before we start, do you have a website? Here are the

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Wednesday, 13 February 2013

A Deeper Look at Google Signals Map and Social Data Hub

If you’re anything like me, you stumbled across a Google Signals Map and had no idea it even existed. However, Google Signals has actually been available for quite some time, and more and more companies are beginning to explore this feature and what it can do for their SEO. After all, when Google comes out Author informationAmanda DiSilvestroAmanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She

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4 Blog Mistakes: Reasons People Do Not Read Your Blog

I am going to outline four blog mistakes and reasons people don’t read certain blogs. This information is good for current blogs and those in the process of designing a blog.
You Give Me Nothing
When I go to a blog, I am often pulled in by the headline. My hope is that I am going to learn something new and/or be educated. I want facts I can use and ideas to enhance my creativity and work. It is very obvious that articles that educate pull in readers. Education should be a goal for all

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How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best This post originally came from How Google’s Javascript Bot Can Kill Your Website

The Dangers of Having Multiple Website Versions With the proliferation of

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Daily Search Forum Recap: February 13, 2013

Here is a recap of what happened in the search forums today...


Search Engine Roundtable
Original

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Are Bloggers Journalists? Are Journalists Bloggers?

In 2010, a survey conducted by PRWeek and PRNewswire found that over half of all bloggers consider themselves to be journalists. This was up from just a third of all bloggers two years before.
The question of whether or not bloggers are journalists is an old one and it can be an important one legally. As the EFF puts it, journalists can often times keep confidential sources private, gain extra protection in libel cases in the form of retraction statutes and receive fee waivers when Freedom of

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Search Funnel Data Now More Actionable In AdWords

Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics...

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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U.S. Auto Industry: 2012 in Review

Image from: cars / Shutterstock
2012 was a year of recovery for the U.S. auto industry. Sales reached a post-recession high 14.4 million units, the best performance in 5 years and up 13% over 2011. At the same time Japanese manufacturers, reeling a year ago with post-tsunami inventory shortages came storming back to post 20%+ sales gains in 2012. Lastly, GM and Chrysler began to shed their bankruptcy status, with Chrysler especially posting solid sales gains on the success of multiple new

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Google Webmaster Tools Search Queries Also Delayed

It seems like someone at Google took a vacation because Webmaster Tools seems to have been recently having many many problems.

The latest issue being reported is that the search queries report is delayed...


Search Engine Roundtable
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