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It seemed like the Black Friday mania this year started weeks before Thanksgiving. And indeed we saw a sharp increase in holiday shopping during the week ending Nov 18. Two out of 3 consumers had starting their holiday shopping before the week of Black Friday, and 15-percent had already completed 75-percent of more of their shopping.
Compared to earlier in the month, last week consumers shopped for clothing and shoes, gift cards, and movies and video
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