Adoption of marketing attribution
Our survey finds that marketing attribution has moved past the 'early adopter' phase, and is now used in some shape or form by the majority of respondents.
28% of agency and client-side respondents are attributing sales according to the last click, while 26% of clients and 36% of agencies use a more sophisticated approach.
Do you (or your clients) typically carry out any type of marketing attribution?
Benefits of using marketing attribution
By moving away
No comments:
Post a Comment