Internet Marketing - Best Of The Web: April 2013

Tuesday, 30 April 2013

4 Simple Ways to Increase Brand Awareness

<p>Boosting a brand or business name into the Internet stratosphere has to start somewhere, but unfortunately a lot of people don’t know where that “somewhere” is. There are a million different avenues to drive down, a million different approaches to take, and about a hundred million opinions on what works best.</p>
<p>Before you can appear at the top of Google searches or be known as an expert voice, there are tasks that should be completed and continually done to

How to Use Ebooks Strategically and Reach Your Content Marketing Goals

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/stacks-of-books.jpg" alt="Image of Stacks of Books" title="How an Ebook Can Grow Your Business" width="300" height="200"/></p>
<p>Have you written an ebook yet?</p>
<p>Some of the most-respected <a

Boost Social Media ROI by Making the Right Offers

<p><img class="alignright size-full wp-image-5698" alt="Social Media ROI Boost Social Media ROI by Making the Right Offers" src="http://d10mgwuqd6452s.cloudfront.net/wp-content/uploads/2013/04/Social-Media-ROI.jpg" width="300" height="300" title="Boost Social Media ROI by Making the Right Offers" />“Buy my product now!”</p>
<p>This is perhaps the most commonly seen offer on most marketing

Performance marketing in the UK: three 2013 observations

<p>With the inaugural European Affiliate Management Days coming to London in just two weeks, I have been actively discussing the state of affiliate marketing in the UK (<em>and</em> on the continent) with the conference's speakers lately.</p>
<p>Most of the things mentioned can be boiled down to three key thoughts which I would like to bring you today.</p>
<h3><strong>No longer an afterthought</strong></h3>
<p>Long gone

If a Product Launches in a Forest and There’s No One There to Tweet About It…

<p><a href="https://blog.compete.com/wp-content/uploads/2013/04/nature-and-technology.jpg"><img class="aligncenter size-full wp-image-23355" alt="nature and technology" src="https://blog.compete.com/wp-content/uploads/2013/04/nature-and-technology.jpg" width="1000" height="667" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

Loyal customers are key to online growth

<p>When it comes to gaining repeat customers online, independent research commissioned by Rakuten revealed that <strong>39% of shoppers surveyed see loyalty programs as the biggest incentive to making a second purchase online.</strong></p>
<p>Retailers and marketers should look to put loyalty schemes in place to <a

The Weekly Compete Pulse

<p><a href="https://blog.compete.com/wp-content/uploads/2013/04/weeklypulse1.png"><img class="aligncenter size-full wp-image-22815" alt="weeklypulse" src="https://blog.compete.com/wp-content/uploads/2013/04/weeklypulse1.png" width="630" height="365" /></a></p>
<p>Happy weekend, marketers! Here’s a round up of the top digital marketing stories we shared online this week, including lots of

Do Advertorials &amp; Native Advertising Fit In Your Content Marketing Strategy?

<p><img class="alignright size-medium wp-image-15192" title="shutterstock_75566338" src="http://www.toprankblog.com/wp-content/uploads/2013/04/shutterstock_75566338-225x300.jpg" alt="Are advertorials a content marketing tactic?" width="225" height="300" />Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this

How to Create a First Rate Ebook in Record Time

<p><a href="http://www.dotcomsecrets.com/articles/createebooksinrecordtime/">How to Create a First Rate Ebook in Record Time</a></p><p><em>Written by Howard Stephen Berg, <a href="http://www.speedreadinguniversity.com" target="_blank">World’s Fastest Speed Reader (Guinness)</a></em></p>
<p>Are you looking to build a bigger list? Are you interested in making more money? Then you are going to

Google On How To Wear Glass In The Shower

<a href="http://images.seroundtable.com/google-glass-shower-umbrella-1367322943.jpg" target="_blank"><img src="http://images.seroundtable.com/google-glass-shower-umbrella-1367322943.jpg" width="640" height="472" alt="Google Glass in Shower With Umbrella"/></a><div class="feedflare">
<a

DCMO Series: 9 Path to Purchase Questions for AOL’s Julie Saxon

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/dcmo-logo-600x369.jpg"><img class="aligncenter size-full wp-image-22526" alt="dcmo logo 600x369" src="http://blog.compete.com/wp-content/uploads/2013/04/dcmo-logo-600x369.jpg" width="600" height="369" /></a><br />
Next up in our DCMO Series is <a href="http://www.linkedin.com/in/juliesaxon">Julie Saxon</a> from AOL sharing

Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/cb-case-studies.jpg" alt="Content Marketing Case Studies | copyblogger.com" title="Content Marketing Case Studies | copyblogger.com" width="275"/></p>
<p>Matt Frazier has worked hard to build a loyal community of <a

Monday, 29 April 2013

The Ultimate Guide in Writing an E-book

<p> Writers nowadays don’t have to fear the fearful publishers who require countless of editing and proofreading before considering releasing the book copy to public stands. This is because writers can publish books themselves online or subscribe for ebook conversion services. Surely e-books make a lot of difference in the world of content development. In this <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Long-Term, Wealth-Building Business (Hugs… Not “Tactics”)

<p>Each week in my “Titanium” group, I offer 1-on-1 speed skype sessions. And after a quick session with one of our Titans, Aviv, here’s what he just posted in the group…</p>
<p> </p>
<p><a href="http://ryanlee.com/wp-content/uploads/2013/04/Screen-shot-2013-04-29-at-8.19.04-AM.png"><img class="aligncenter size-full wp-image-4828" alt="Screen shot 2013-04-29 at 8.19.04 AM"

SearchCap: The Day In Search, April 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Potential iOS Market For Google Now Is 2.5X Larger Than Android “Now” Base Google Now for iOS and Android are almost identical in their look at feel. And aside...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Google: Don't Redirect All Mobile Users To A Single Page

There are two types of people reading this right now, (1) those who are like me and cannot stand when this happens and (2) those who really don't know it is an issue.

What am I talking about...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=9O7_-MErRS4:JDiENsaceE4:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA"

Google Plus: Bridging the Gap

<p>In recent years, social media has grown exponentially, popping into existence less than a decade ago. With that, the tools and uses of social media have grown as well, and can now provide real-life application and feeling of closeness. This element of social media is what I like to call ‘Human Media:’ virtually interacting closely <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Competitor Research In An Inbound Marketing World

<p>Posted by <a href="http://www.seomoz.org/users/profile/286615">dohertyjf</a></p><p>
We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and

Daily Search Forum Recap: April 29, 2013

<p>Here is a recap of what happened in the search forums today...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=RFWIokt3aLo:wJkCUOpD7QM:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Episode #12 – Being OK With The Worst Case Scenario

<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-12/">Episode #12 – Being OK With The Worst Case Scenario</a></p><p>This is the #1 secret to breaking free from the fear that is keeping you from the success you want.</p>
<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-12/">Episode #12 – Being OK With The Worst Case Scenario</a></p>
<a

Where In The World Are Small Business Owners Trusted?

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-191996" style="margin-top: 20px; margin-bottom: 20px;" alt="american entrepreneurs" src="http://smallbiztrends.com/wp-content/uploads/2013/04/american-entrepreneurs-557x362.jpg" width="557" height="362" /></p>
<p><strong>Message to small business owners around the world:</strong> If you want to be loved, move

Sunday Series: Introducing the Parenting and Pregnancy Category

<p><a href="https://blog.compete.com/wp-content/uploads/2013/04/shutterstock_1115846961.jpg"><img class="aligncenter size-full wp-image-23469" alt="shutterstock_111584696" src="https://blog.compete.com/wp-content/uploads/2013/04/shutterstock_1115846961.jpg" width="500" height="334" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

Live @ SMX London: Hardcore SEO Power Tools

As SEO grows more complex and the size of the sites you work on continue to grow, it’s more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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5 Entrepreneurial Lessons I Learned Since My Last Birthday

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button"

Sunday, 28 April 2013

From Father Of Three And Walmart Employee, To Internet Success Story, Joey Kissimmee Explains How He Made It Big Online

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/12031/joey-kissimmee/" data-text="From Father Of

What’s the Best Way to Backup Your WordPress Website?

<div style="clear:left"><p><img class="right first-img" src="http://netdna.copyblogger.com/images/modern-portfolio-devices.png" alt="Image of the Modern Portfolio Theme by StudioPress" title="4 WordPress Website Disaster Recovery Best Practices" width="325"></p>
<p>Nearly 14 years ago today, some of the greatest advice in the history of <a

Get More Traffic – Plus A Huge Bonus

<p><strong>If You Want More Traffic to Your Website or Blog (or Both) then I’ve Got Big News and a Huge Bonus Worth over $ 475</strong></p>
<p>Traffic is really the lifeblood of any online business… especially when it comes to getting those all-important new customers. I think we can all agree on this one simple truth:</p>
<p><strong>more traffic = more revenue</strong></p>
<p>Good friend and “traffic maniac”

Rumor Mill: Twitter Tests a Local Tweet Discovery Engine

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/map-with-pin.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F04%2Fmap-with-pin.jpg\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-46461" alt="Dallas, Texas, the way we looked at it in 1949"

Case Study: How to Use Amazon’s Strategy for Your Business

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-191932" style="margin-top: 20px; margin-bottom: 20px;" alt="amazon strategy" src="http://smallbiztrends.com/wp-content/uploads/2013/04/amazon.com-logo-557x164.jpg" width="557" height="164" /></p>
<p>How fitting that the globe’s largest online store is named after the enormous South American river. With over <a

Ignore That Last Google Webmaster Tools Notification: Googlebot CAN Access Your Site

In the past twenty-four hours, it seems as if Google sent out a message to thousands, maybe hundreds of thousands, of site owners, that there is a problem with their site.

Typically, you never ever want to ignore a webmaster tools notification but in this case...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=nAO6In3kbOU:Ya1O2BNiqR0:UCg8P_nGCaA"><img

Video Recap of Weekly Search Buzz :: April 26, 2013

Google made a nice number of changes to the search results, removing instant previews, adding a green arrow next to the URL, dropping related searches and removing...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=kU0q6wkdioU:CZKrwNJcUqM:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Founder Of CrazyEgg And KISSmetrics, A Legend In The Traffic Generation Industry And A 6-Figure Earner Before Turning 18 – This Is Neil Patel

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/10979/neil-patel/" data-text="Founder Of CrazyEgg And

Everywhere TV Means More Opportunities for Advertisers

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/tv-everywhere.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F04%2Ftv-everywhere.jpg\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-46467" alt="tv everywhere" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/tv-everywhere-278x300.jpg"

SearchCap: The Day In Search, April 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance It’s not live yet, but Bing Ads is teeing up a new keyword visualization tool...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Saturday, 27 April 2013

The Minimalist Marketer – Part VII (Your To-Do)

<p>That’s right, it’s time to get back to the “Minimalist Marketer” series – and today, we’re up to Part VII.</p>
<p><a href="http://ryanlee.com/minimalist-marketer/" target="_blank">Part I</a> we cleared the clutter, <a href="http://ryanlee.com/minimalist-marketer-2/" target="_blank">Part II</a> - I discussed my “desk”. <a

5 Advanced Social Media Metrics for 2013

<p>As any metrics-obsessed marketer can attest, a campaign is only as successful as you can prove it to be. But beyond flaunting your progress for the benefit of hovering clients and executives, social media reporting can lead to valuable insights to inform not just your social campaigns, but your marketing strategy as a whole. Read <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

The Beal Deal with Michael Streko (@streko)

<p>Is it finally feeling like Spring where you live? I sure hope so, otherwise you may wish to consider moving!</p>
<p><img class="alignright size-medium wp-image-46455" alt="Michael Streko" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/michael-streko-300x185.png" width="300" height="185" />If you were to move to New Jersey, you may find a new best friend in <a

Our Latest Small Business Events and Awards List

<p>Welcome to our latest curated list of events, contests and awards for small businesses. Each item is carefully reviewed for relevancy and quality. To see a full list or to submit your own event, contest or award listing, visit the <a href="http://smallbiztrends.com/events">Small Business Events Calendar</a>.</p>
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<h3>Featured Events, Contests and

5 Writing Links You Can Use in the Field

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/lede.jpg" alt="The Lede | copyblogger.com" title="The Lede | copyblogger.com" width="270"/></p>
<p>This week on <em>The Lede</em> …</p>
<ul>
<li>Why You Should Write Daily</li>
<li>Why Originality is Overrated</li>
<li>The Few Sentences You Need to

Social Media Tips for Standing Out &amp; Cutting Through the Noise

<p><img class="alignright size-full wp-image-5693" alt="Social Media Tips Social Media Tips for Standing Out & Cutting Through the Noise" src="http://d10mgwuqd6452s.cloudfront.net/wp-content/uploads/2013/04/Social-Media-Tips.gif" width="300" height="300" title="Social Media Tips for Standing Out & Cutting Through the Noise" />Every day, over 400 million tweets are sent on Twitter. Over 1 billion posts are posted on

Is it time to review the small print in your affiliate network relationships?

<p>The CEO of a popular European network explained that their strategy is to negotiate three to five year deals with their most important clients, acknowledging they will take lower margins over the contract lifetime. (a4u) </p>
<p>In a channel which is growing quickly, underpinned by major technological advancement <strong>this feels short-sighted.</strong> In the area of service provider choice the performance marketing channel has got into somewhat of a

Read “Reinventing You” to Create Your Next Chapter

<p><img class="alignleft size-full wp-image-191627" alt="reinventing yourself" src="http://smallbiztrends.com/wp-content/uploads/2013/04/reinventing-you.jpg" width="106" height="160" />The other day I had a really sad meeting. I was doing a favor for a friend and agreed to meet with a guy who was networking to find a new job. We met in person at a coffee shop. He showed up dressed in a suit and he had copies of his resume. He

3 Steps to Reducing Search CPA’s in Half!

<p>Is your paid search program under performing Do you need to find a way to decrease your CPA’s? These are the first steps you should take to improve performance. 1. Locate “Bleeder” KW’s Run a KW report for the last 90 days – Include conversions, CPA, and conversion rate Filter for KW’s greater than 2X your <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

How I Created Our Pitch Deck For Investors And Tales From Our First Startup Presentations

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/11004/pitch-deck/" data-text="How I Created Our Pitch

3 Post-Google Reader Preparations

<p>When Google announced the soon-to-be eliminated Google Reader feature will disappear, how did you react?</p>
<p>Now that we know the day Google Reader will cease to exist (July 1), we can all start our mourning process and begin to give a favorite feature a long kiss goodbye. The response to the end of this seemingly well-used and well-liked blog and article feed has been mostly negative, but Google themselves made the argument slightly more

WordPress Plugins to Make Your Blog Look Better

<p><a href="http://performancing.com/wp-content/uploads/2013/04/How-to-install-Wordpress-Plugins.jpg"><img class="aligncenter size-large wp-image-12507" alt="WordPress plugins" src="http://performancing.com/wp-content/uploads/2013/04/How-to-install-Wordpress-Plugins-580x260.jpg" width="580" height="260" /></a><br />
WordPress is the father of all blogging platforms, at least in terms of usability,

Friday, 26 April 2013

How to Build an Audience with Google+ Hangouts

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/hangouts.jpg" alt="Image of Google Hangouts Player" title="How to Build an Audience Using Google+ Hangouts" width="325" height="198"/></p>
<p>There is nothing more effective for building your audience than <a

This Week In Search – New Video Series on SEJ

<p>So we’ve decided to start doing a weekly video series on SEJ about things that are happening in the search marketing industry. We’ll be trying to relevant things that are happening and hot topics this past week. Let us know your thoughts on this in the comments below. If you’d like us to talk about <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

My Secret To Good Online Video Lighting: A $20 Lamp From Ikea

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/12073/my-secret-to-good-online-video-lighting/"

Here’s How Jeff Goins Writes

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/writer-files.jpg" alt="Image of The Writer Files Logo" title="Here's How Jeff Goins Writes" width="300" height="200" /></p>
<p>We are at war.</p>
<p>Each day, <a

Daily Search Forum Recap: April 26, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=Nzkf5BX5LNk:t-5T9ckkjlk:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Tips to Create Effective Sales Pages

<p>If you already have a sales page, or are planning to build one soon, you should check out a post from my buddy Karl Staib, titled <a href="http://dominoconnection.com/10-tips-create-sales-page-that-converts-prospects-to-customers/">10 Tips to Create a Sales Page that Converts Prospects to Customers</a>. Karl goes through the strategies that worked well on his own sales pages, including the best practices of the industry. </p>
<p>For instance,

Social Authority Now Has A Free (and generous) API

<p>Posted by <a href="http://www.seomoz.org/users/profile/393125">@petebray</a></p><p>
You read that right. <a href="http://followerwonk.com/social-authority">Social Authority</a> now has an API. And it's free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day). That's a whole lot to be excited about!</p>
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Google AdWords Support Launches Screen Sharing Functionality

AdWords users can now share their screens with AdWords support staff. Yesterday, AdWords Community manager, Zee announced the launch of Google Screensharing. Now an AdWords support team member can invite you to share your screen while you’re on the phone with them and signed into your AdWords...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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Direct Mailing Tips

<h1 style="text-align: center;">Direct Mailing Tips</h1>
<h4 style="text-align: right;">By <a href="http://ezinearticles.com/?expert=Matt_Bacak">Matt Bacak</a></h4>
<p>Direct mailing has proved to be effective to many marketers who use the traditional media. It could have been speculated that it could have died out with the wave of online marketing. Almost 2 decades later, it is still an important part of marketing and

5 Steps to Finding Your Most Profitable Keywords

<p></p><p>“Do you want more traffic or more money?” <img class="alignright wp-image-3948" title="find your best google key words tool" src="http://www.InternetMarketing.com/wp-content/uploads/keywords.jpg" alt="google keyword research tool analyzer" width="302" height="206" /></p>
<p>That was the million dollar question my SEO friend asked when I shared a goal for one of my

Live @ SMX London: Ready, Aim, Fire… Then Retarget!

If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Why You Shouldn’t Outsource Content

<p>The internet can be broken down into two separate groups – those who create content and those who consume it. Those who create it have more social shares, influence, revenue, Google love, etc. We get it. Content is king and limes are green. There’s obviously a need to crank out content on a large scale, which <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Thursday, 25 April 2013

What’s the Chance a Startup Will Fail?

<p>We were so intrigued by Staff.com’s recent infographic on media billionaires, that it led us to their previous project with even more relevance to us and our readers!</p>
<p>Startups are a dime a dozen, and it’s only the really good ones that make it past that initial phase and enter the realm of “successful businesses.” Encouraging news for Internet publishers! And yeah, if you can help it, avoid the independent restaurant

What Radio Taught Me About Content Creation

<p>Content marketing for the Internet and content marketing for radio follow the same rules. I know this because before I wore the uniform of a plain black t-shirt and jeans of an Internet marketer, you found me in a Hawaiian shirt as a whacky morning radio shock jock. Every morning for 6 years I got <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Developing Your Own Brand

The internet marketing journey for me has been a varied one. Initially having my success with simple affiliate marketing websites, I then created my own coaching products...<p><a href="http://mattsmarketingblog.com/general/developing-your-own-brand/">Developing Your Own Brand</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing</a></p>

<a

5 Tips for Fast Social Media Traffic

<p><img class="alignright size-medium wp-image-5689" alt="Social Media Traffic 300x300 5 Tips for Fast Social Media Traffic" src="http://d10mgwuqd6452s.cloudfront.net/wp-content/uploads/2013/04/Social-Media-Traffic-300x300.jpg" width="300" height="300" title="5 Tips for Fast Social Media Traffic" />Social media isn’t just about staying in touch with your existing users. It can also be a powerful engine for driving

Episode #11 – Hangout To Close Sales

<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-11/">Episode #11 – Hangout To Close Sales</a></p><p>Learn a few strategies for making a ton of $ $ $ by using Google hangouts. This will work for any business to double your sales immediately and increase long term sales.</p>
<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-11/">Episode #11 – Hangout To Close

Brands Gone Wild: Social Media Marketing Fails &amp; Lessons Learned

<p><img class="alignright wp-image-15174" title="shutterstock_55605202" src="http://www.toprankblog.com/wp-content/uploads/2013/04/shutterstock_55605202-300x225.jpg" alt="Social media campaigns gone wrong." width="240" height="180" />So you want your campaign to go viral…</p>
<p>Let’s keep in mind your business objectives, shall we? As these social marketing fails will show, campaigns may take off but go

21 Minute Traffic: Record Reviews

<p><a href="http://www.dotcomsecrets.com/articles/productreviewtraffic/">21 Minute Traffic: Record Reviews</a></p><p><strong>Turning Traffic From Product Review Videos Into Cash</strong></p>
<p>Imagine filling multiple pages of YouTube search results with videos of real customers talking about your products and services. That’s some powerful social proof that will be well worth the effort of getting the initial reviews! That’s

Google Drops Instant Previews Over Low Usage

Google has officially dropped the Instant Previews from the search results due to "very low usage" by searchers...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=yD8JZ87xmIM:aSAuiWVpJng:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

3 Basic Websites Your Business Needs to Thrive (Part 1: Your Squeeze Page)

<p><a href="http://www.dotcomsecrets.com/articles/3-basic-websites-your-business-needs-thrive-part-1-your-squeeze-page/">3 Basic Websites Your Business Needs to Thrive (Part 1: Your Squeeze Page)</a></p><p><em>Written by Russell Brunson, “the Overnight Success Maker”</em></p>
<p>Before we get started, I want to preface this by letting you know that some of you will disagree with me when it comes to your website.

Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s deep links. In a blog post today, Dr. <br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Build a Better Professional Network and Transform Your Business

<div style="clear:left"><p><img class="right" src="http://netdna.copyblogger.com/images/authority-logo.png" alt="Authority" title="Authority" width="300" height="250" /></p>
<p>Did you know there is a direct correlation between who you spend time with and what your life looks like?</p>
<p>True.</p>
<p>You tend to be happier if you hang out with happy people, more

Wednesday, 24 April 2013

3 Basic Websites Your Business Needs to Thrive (Part 2: Your Sales Page and Blog)

<p><a href="http://www.dotcomsecrets.com/articles/3-basic-websites-your-business-needs-thrive-part-2-your-sales-page-blog/">3 Basic Websites Your Business Needs to Thrive (Part 2: Your Sales Page and Blog)</a></p><p><em>Written by Russell Brunson, “the Overnight Success Maker”</em></p>
<p><a href="http://www.dotcomsecrets.com/3-basic-websites-your-business-needs-thrive-part-1-your-squeeze-page/"

Machine Learning and Link Spam: My Brush With Insanity

<p>Posted by <a href="http://www.seomoz.org/users/profile/2448">wrttnwrd</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.</p><p style="text-align: center;">
<img

Future of Digital Marketing Malaysia 2013

<h3 style="margin: 0px 0px 5px; padding: 0px; border: 0px; vertical-align: baseline; color: #004e70;">The next will be the now in about 18 months. </h3>
<p style="margin: 0px 0px 6px; padding: 0px; border: 0px; vertical-align: baseline;">Digital marketing moves faster than any other market on earth. That makes peering into <strong>the future</strong> a kind of mission-critical activity.</p>
<p style="margin: 0px 0px 6px; padding:

Hardcopy Versus Digital E-Books &#8211; 17 Reasons

<h1 style="text-align: center;">Hardcopy Versus Digital E-Books – 17 Reasons</h1>
<h4 style="text-align: right;">By <a href="http://ezinearticles.com/?expert=Matt_Bacak">Matt Bacak</a></h4>
<p>Books tend to appear in two main forms which include the hard copies and the digital E-Books. However audio books are also available. In the modern world, the use of E-Books has become quite popular as opposed to hard

Getting Past Abandoned Shopping Carts

<p>Shopping cart abandonment has become one of the major concerns for many online business owners. In accordance with various reputable industry researches, like those by Internet Retailer, Baymard, Forrester, etc., the average shopping cart abandonment rate has risen to almost 70% for the last 3-4 years. The most crucial consequences of this negative tendency are <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

One Year Later: Insights into Nissan’s 10% Market Share Goal

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/nissan.jpg"><img src="http://blog.compete.com/wp-content/uploads/2013/04/nissan.jpg" alt="nissan" width="500" height="334" class="aligncenter size-full wp-image-22860" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

Are you getting personal with your customers?

<p>In fact, according to Econsultancy's recent <a href="http://econsultancy.com/admin/blog_posts/62584-are-you-getting-personal-with-your-customers/Quarterly%20Digital%20Intelligence%20Briefing:%20Personalisation,%20Trust%20and%20Return%20on%20Investment?utm_medium=feeds&utm_source=affiliate-marketing"><strong>Quarterly Digital Intelligence Briefing</strong></a>,<strong> 52% of digital marketers agree that personalising content is

Big 6 Continuity Income Streams

<p>Oh continuity programs – how I love thee. You make business fun (and profitable) and I don’t know how I could live without you.</p>
<p>However there are so many choices. Hundreds if not thousands of choices. How do I choose?</p>
<p>Ok, maybe you aren’t as obsessed with continuity like I am – but you are ready to take things to the next level. Have no fear, Coach Lee is here.</p>
<p>I created this handy-dandy

Twitter AP Account Whitehouse Hack Leads To Two-Factor Security

I am sure you all know that at around noon yesterday, the Associated Press had their Twitter account hacked by Syrian hackers. The hack was easy but significant...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=kAGz00bcFmk:lBcaCOvqSgE:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Want To Report Spam To Matt Cutts? Use Hacker News.

A Hacker News thread has an interesting post about some of the templates comment spammers use to inject those almost, but not really, real but spammy comments on your site...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=o_AIYgU_TtM:aKokEm8UO0I:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

April Mozscape Index Is Live

<p>Posted by <a href="http://www.seomoz.org/users/profile/432189">bradfriedman</a></p><p>
Hello Mozzers, and happy Monday!</p>
<p>
My name is <a href="http://www.seomoz.org/team/brad">Brad Friedman</a>, Technical Lead for Mozscape, and I'm happy to announce that we've released a brand new Mozscape index for April. You can find fresh, new data across all of our apps. Check out <a

Tuesday, 23 April 2013

DCMO Series: 9 Path to Purchase Questions for VP of Agency &amp; Publisher Solutions

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/dcmo-logo-600x369.jpg"><img src="http://blog.compete.com/wp-content/uploads/2013/04/dcmo-logo-600x369.jpg" alt="dcmo logo 600x369" width="600" height="369" class="aligncenter size-full wp-image-22526" /></a><br />
Another member of the Compete Team has shared his thoughts on the path to purchase. Mike Perlman, our Vice President of Agency and

Google's Cutts With Tim O'Reilly On Government Regulation

Sorry for the animated GIF, I bet it is really annoying. But I wanted to notify you of a chat Matt Cutts, Google's head of search spam...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=zvQa6wiPK5g:Fy8MMvk46-c:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

SearchCap: The Day In Search, April 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

3 Tips for Better SEO and Social Media Time Management

<p>Be honest, how many times have you said to yourself “Oh, let me just check this one thing in Google Analytics” or “I’ve got a little time, let’s see what’s going on with Facebook” and an hour later you look at the clock and realize that you’ve got nothing to really show for your time. <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Google Has Manually Penalized Mozilla

Mozilla.org, the non-profit organization behind Firefox, Thunderbird and tons of developer oriented tools, was penalized by Google.

Christopher More, Mozilla's Web Production Manager, posted the details of the penalty in the Google Webmaster Help forums...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=wMus0PJTt1c:RjGALevd6E0:UCg8P_nGCaA"><img

Daily Search Forum Recap: April 23, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.</p><p>Search Engine Roundtable Stories:</p>

Google Has Manually Penalized Mozilla<br />
Mozilla...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=LjuykSnTALg:woQQY_3-a6s:UCg8P_nGCaA"><img

Episode #10 – Your Opinion Doesn’t Matter

<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-10/">Episode #10 – Your Opinion Doesn’t Matter</a></p><p>I hate when people give their opinion on what is good and bad. The only thing that matters is what works in an actual test. The writers at TechCrunch need to understand that the only thing that matters in a new company is results… Not what they think is cool.</p>
<p><a

Transmedia Storytelling: Building Worlds For and With Fans

<p>Posted by <a href="http://www.seomoz.org/users/profile/108403">gfiorelli1</a></p><p>
<img alt="I believe in Harvey Dent Too" src="http://www.seomoz.org/img/upload/I believe in Harvey Dent too.jpg" style="width: 300px; height: 225px; margin: 5px; float: right;" />John loves Batman.</p>
<p>
He's collected comics since he was nine years old, is proud of owning the first edition of <a

SEO Failure? Where to Point the Fingers

<p>Many companies as well as clients have a difficult time accepting that they may have been the reason for an SEO failure. In most situations, the blame goes immediately to the SEO company, department, or expert, and rightfully so. These are the people in charge of making sure SEO succeeds, so these are the people <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Does Your Site Move Visitors?

<p><a href="http://www.dotcomsecrets.com/articles/does-your-site-move-visitors/">Does Your Site Move Visitors?</a></p><p>Written by Brett Curry, CEO of <a href="http://www.onlinemarketinggiant.com" target="_blank">OnlineMarketingGiant.com</a></p>
<p>You remember the song Wild Thing, right? It was long before my time, but I’m still a fan of it. Wild Thing – you make my heart sing, you make

Media Billionaires: New vs Old

<p>Ah, if only we could all be digital media billionaires…</p>
<p>The new age of moneymakers in the fast-paced world of the Internet business has changed the way the game is played. Distinguishing the differences between, say, Rupert Murdoch and Mark Zuckerberg, makes for a memorable comparison. Some of the monetary figures are downright jaw dropping.</p>
<p>The folks at Staff.com have come up with a nifty infographic spelling out the net worth, amount of

The Internet Marketing Illusion

<p>My recent post about the <a href="http://ryanlee.com/wso" target="_blank">Warrior Special Offers</a> definitely got some emotional responses.</p>
<p>Someone accused me of doing this to cause a stir (it was actually my response to someone doing a screencapture of a video, sending traffic to it and asking if I’d like to debate it).</p>
<p>Oh yeah – it has gotten me more attention in the marketplace too,

Monday, 22 April 2013

Your Comprehensive Guide to Social Media Content

<p><img class="alignright size-full wp-image-5681" alt="Social Media Content Your Comprehensive Guide to Social Media Content" src="http://d10mgwuqd6452s.cloudfront.net/wp-content/uploads/2013/04/Social-Media-Content.gif" width="300" height="300" title="Your Comprehensive Guide to Social Media Content" />What exactly should you post on social media? How do you build trust, engagement and enduring relationships with your

SearchCap: The Day In Search, April 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns Starting today Google is adding functionality for social annotations and in-app ad...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Daily Search Forum Recap: April 22, 2013

<p>Here is a recap of what happened in the search forums today...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=tkJYnjzXbXI:-MjO6D5Vfwk:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Google Places Now Has An iPhone and iPod Touch App

<p>Business owners that either provide a service and have a brick and mortar presence have been using Google Places for quite some time. Google is revamping Google Places and G+. They just released an app for Google Places that is now available on both the iPhone and the iPod Touch. If you’re looking for it <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Episode #8 – The ONLY Secret To Get From $0 To $1,000,000

<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-8/">Episode #8 – The ONLY Secret To Get From $ 0 To $ 1,000,000</a></p><p>On this episode, Russell talks about his 8 hour marathon hangout and the ONLY thing you need to get your business to 7 figures a year.</p>
<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-8/">Episode #8 – The ONLY Secret To Get From $ 0 To

Drive More Demand for Your B2B Business with Optimized &amp; Socialized Content Marketing

<p><a href="http://www.toprankblog.com/2013/04/drive-demand-b2b/demand-generation-b2b-content-marketing/" rel="attachment wp-att-15158"><img class="alignright size-full wp-image-15158" style="margin-left: 5px; margin-right: 5px;" title="demand-generation-b2b-content-marketing" src="http://www.toprankblog.com/wp-content/uploads/2013/04/demand-generation-b2b-content-marketing.jpg" alt="Optimize Socialize B2B Content

Measuring and Increasing the ROI of Your Content Resources

<p>Posted by <a href="http://www.seomoz.org/users/profile/127823">Mike Pantoliano</a></p><p>
Let me cut right to the chase. Do you want to know the value of your content marketing efforts? Want this report?</p>
<p style="text-align: center;">
<img alt="the resulting assisted conversion report" src="http://www.seomoz.org/img/upload/final report.png" style="width: 620px; height: 242px; border: 1px solid

How to Keep Your Audience Reading

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/jr.jpg" alt="Image of J.R. Ewing" title="How to Keep Your Audience Reading" width="350" height="210"/></p>
<p>Listen …</p>
<p>Just because you got people to read your headline doesn’t mean your job is done. </p>
<p>Nor is your job done if they read the first

How to Increase Engagement with Your Audience

<p>  At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video. If we can view all these things as connection tools first and communication tools second that will make a huge <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

New Facebook Logo Appears. You Like?

<p>Not sure what to say about this kind of ‘news’.</p>
<p>Let’s just chalk it up to branding and a day where ‘news’ in the online space means little. </p>
<p>The ‘news’ is that Facebook has changed their logo a little. Here is the old (on the left) to the new (on the right).</p>
<p><a

Google Places For Business Gets Its Own iPhone App For Managing Listings

Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Sunday, 21 April 2013

Sunday Series: Home Improvement Sites Spring Up

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/home-improvement.jpg"><img src="http://blog.compete.com/wp-content/uploads/2013/04/home-improvement.jpg" alt="home improvement" width="500" height="334" class="aligncenter size-full wp-image-22840" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

Inevitability Thinking: Why Your Results Are What You Think They Are

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 0px 0px 0px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 0px 0px 0px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/11020/inevitability-thinking/"

How to Build an Online Community for Your Business

<p>Posted by <a href="http://www.seomoz.org/users/profile/233927">Mackenzie Fogelson</a></p><p>
Every day, <a href="http://martinmacdonald.net/i-quit-seo/" target="_blank">things are changing in SEO</a>. If you’re not already working on adapting, today’s the day.</p>
<p>
<strong>It’s time.</strong></p>
<p>
It's not that SEO is dead or that

Follow the Signs to the Marketing Pilgrim Job Board

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/april-job-search.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F04%2Fapril-job-search.jpg\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-46259" alt="april job-search"

91% of Moms Use Social Media Regularly: If Family Isn’t In, They’re Out

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/1161775_proud_mother.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F04%2F1161775_proud_mother.jpg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-46276" alt="1161775_proud_mother"

Startup Kids Documentary Outlines Journey for Young Entrepreneurs

<p><img class="aligncenter size-article_image wp-image-191420" alt="The Startup Kids features young entrepreneurs" src="http://smallbiztrends.com/wp-content/uploads/2013/04/startup-kids-young-entrepreneurs-557x374.jpg" width="557" height="374" /></p>
<p>Vimeo, Dropbox, Foodspotting, Soundcloud – what do all these have in common?</p>
<p>Besides being successful tech startups that you’ve probably heard of

Episode #9 – Donald Trump Needs Some Accountability

<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-9/">Episode #9 – Donald Trump Needs Some Accountability</a></p><p>Want an idea for a business reality show that would actually be worth watching?</p>
<p><a href="http://www.dotcomsecrets.com/marketing-in-your-car/episode-9/">Episode #9 – Donald Trump Needs Some Accountability</a></p>
<a rel="nofollow"

Rel=Confused? Answers to Your Rel=Canonical Questions

<p>Posted by <a href="http://www.seomoz.org/users/profile/22897">Dr. Pete</a></p><p>
It’s been over four years (February 2009) since Google and Yahoo announced support for the rel=canonical tag, and yet this single line of HTML is still causing a lot of confusion for SEOs and webmasters. Recently, Google posted <a href="http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html">5 common mistakes

Internet Marketing 101: Sell Benefits, Not Features

<p>Whenever you need to sell something, how do you introduce it to potential buyers? The most natural thing for us to do is to start describing the product itself. In other words, to start describing its features. The problem with this approach? It doesn’t sell! It will simply bore the customer and make you lose his attention.</p>
<p>If you want to sell, you need to start with the benefits and value that your product will bring to the life of your customers. Sure,

Learn and Grow Your Biz with These Events and Awards

<p>Welcome to the latest small biz events, contests and awards list. If you own, manage or work in a small business or startup, or if you are an entrepreneur, we’ve got an awesome list of resources for you.</p>
<p>Below you will find educational events to attend — and opportunities to network with peers and prospective customers. We also include contests and awards programs that can deliver valuable publicity and even financial resources to grow your

Saturday, 20 April 2013

Competitive Intelligence for PR Part 1: Evaluating Target Publications

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/PR.jpg"><img src="http://blog.compete.com/wp-content/uploads/2013/04/PR.jpg" alt="PR" width="500" height="324" class="aligncenter size-full wp-image-22716" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

<p>Posted by <a href="http://www.seomoz.org/users/profile/308135">Marie Haynes</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.</p><p>
Are you confused about the difference between Penguin

5 Writing Links You’ll be Glad You Clicked

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/lede.jpg" alt="The Lede | copyblogger.com" title="The Lede | copyblogger.com" width="270"/></p>
<p>This week on <em>The Lede</em> …</p>
<ul>
<li>Jerry Seinfeld’s Secret of Productivity</li>
<li>If You’re Stuck for Ideas, Go for a

The Weekly Compete Pulse

<p><a href="http://blog.compete.com/wp-content/uploads/2013/01/Weekly-Pulse.png"><img src="http://blog.compete.com/wp-content/uploads/2013/01/Weekly-Pulse.png" alt="Weekly-Pulse" width="630" height="365" class="aligncenter size-full wp-image-21514" /></a></p>
<p>Happy weekend marketers! Here’s a round up of the most popular digital marketing stories we shared online this week. Any stories

The Beal Deal with Jennifer Cario (@JenniferCario)

<p>The Beal Deal is back!</p>
<p><img class="alignright size-medium wp-image-45801" alt="Jennifer Cario" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/jennifer-cario-300x214.png" width="300" height="214" />I’m not quite sure where to start with the introduction for my next guest. <a href="https://twitter.com/JenniferCario" onclick="return

Keeping It Simple. Really, Really Simple (The Law of Fishman)

<p>One of my good friends, Michael Fishman, runs a private, invitation-only event each year called “The Consumer Health Summit”.</p>
<p>Seats are hard to come by (there are only 60 attendees) and around $ 2k each. I am blessed to be on the list each year and spoke at one 3 years ago.</p>
<p>And Michael ALWAYS fills the event. Always.</p>
<p>In case you didn’t know, filling a room for a live event is one of the hardest

Back from Australia &#8211; The &#8220;GAP&#8221;

<p>As I was flying back from Australia I watched<br />
a show that was talking about innovation.</p>
<p>One of the guys talking shared something I liked<br />
so much I had to write down and I wanted to share it<br />
with you. It’s called the “GAP” but not the store.</p>
<p>This is verbatim of what he said:</p>
<p>“The gap – your taste is killer initially but your skills<br

Keyword-Driven Personas - Whiteboard Friday

<p>Posted by <a href="http://www.seomoz.org/users/profile/151685">RuthBurr</a></p><p>
As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach. It's time to start building your keywords into the bones of your site, rather than adding them once your site is already completely mapped out. </p>
<p>
In today's

9 Tips to Get More Twitter Followers

<p><img class="size-medium wp-image-5677 alignright" alt="Get More Twitter Followers 300x300 9 Tips to Get More Twitter Followers " src="http://d10mgwuqd6452s.cloudfront.net/wp-content/uploads/2013/04/Get-More-Twitter-Followers-300x300.jpg" width="300" height="300" title="9 Tips to Get More Twitter Followers " />Learning to speak Twitter can be like learning to speak a new language. There are new words, new abbreviations,

Do Customers Actually Care about Your Company’s Values?

<div style="clear:left"><p><img class="right" src="http://netdna.copyblogger.com/images/compass.jpg" alt="Image of a compass" title="Where does your values compass point?" width="350" height="343"/></p>
<p>There’s a lot of back and forth about the value of online “engagement” for businesses. </p>
<p>Do customers want more engagement with the businesses

Friday, 19 April 2013

Yahoo Ups The Cool Factor with Two New Apps

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/yahoo-weather.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F04%2Fyahoo-weather.jpg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-46285" alt="yahoo weather" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/04/yahoo-weather.jpg"

The Weekly Compete Pulse

<p><a href="http://blog.compete.com/wp-content/uploads/2013/01/Weekly-Pulse.png"><img src="http://blog.compete.com/wp-content/uploads/2013/01/Weekly-Pulse.png" alt="Weekly-Pulse" width="630" height="365" class="aligncenter size-full wp-image-21514" /></a></p>
<p>Happy weekend, marketers! Here’s a round-up of the most popular digital marketing stories we shared online this

March Data Is LIVE at Compete

<p><a href="http://blog.compete.com/wp-content/uploads/2013/04/duck-dynasty.jpg"><img src="http://blog.compete.com/wp-content/uploads/2013/04/duck-dynasty.jpg" alt="duck-dynasty" width="520" height="334" class="aligncenter size-full wp-image-22733" /></a></p>
<p style="text-align: center;"><small><small>Image from: <a

Why Quitting May be the Most Profitable Thing You Do This Year

<div style="clear:left"><p><img class="right frame" src="http://netdna.copyblogger.com/images/quit.jpg" alt="Image of Writing on Blackboard" title="Why Quitting May be the Most Profitable Thing You Do This Year" width="300" height="199"/></p>
<p>“I’m not hungry,” I told my grandmother one night at the dinner table.</p>
<p>My stomach was in a knot. Food

#MarathonMonday: Nike Leads the Pack

Image from: running shoes / Shutterstock
Here in Boston we’ve been prepping for the Boston Marathon and with the finish line steps away from our office, it’s hard not to feel the adrenaline pulsing through the marathon course.
But as runners put in the last few days of training and carbo-loading, what shoe brand is on pace to outlast the pack?
Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front

What is The Future of Content for Marketers?

Future of Content – Retro image from Shutterstock
It’s a pretty compelling question: What is the Future of Content? What’s in store for content marketing?
With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next. In retail, Multi Channel is now Omni-Channel and single format storytelling has evolved into Transmedia Storytelling. Computers are becoming the fax machines of

Boston Is Our Home

Image from: MIT American Flag / @BostonTweet
With yesterday’s tragedy hitting too close to home, we at Compete send our thoughts and prayers to all the victims and their families and friends.
Regardless of politics, religion or ethnicity, Obama’s words could not ring more true for us in Boston:
“Boston is a tough and resilient town; so are its people. I’m supremely confident that Bostonians will pull together, take care of each other and move forward as one proud city,” Obama

Matt Thomson of Klout: Measuring Influence in the Social Sphere

Tune in as Matt Thomson, Vice President of Business Development and Platforms for Klout, joins Brent Leary to discuss the ins and outs of social influence. Among the topics discussed are measurement, influential media, leveraging, branding and more.
* * * * *
Small Business Trends: Can you tell us a little bit about your background?
Matt Thomson: Sure, I mostly spent my time consumerizing the enterprise normally on the product side. Klout is actually is my first business development role.

Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from SlickText.com. In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day. See more insights at SlickText.
Eric Schmidt Predicts “Entire World”

Warrior Special Offer: Let’s Dance.

I was recently “called out” for comments I made during one of my webinars I recorded a few months ago.
Here’s the video that another marketer recorded and put on youtube. He then sent me a private message asking to publicly debate him. I originally said no – but then I slept on it. And yes, let’s rock and roll…

Now, I know I became pretty negative about a year ago based on all the garbage I saw “behind the scenes” of the Internet marketing

I’m Heading To Sydney! – Yaro.TV Video

TweetI’ve made the decision to spend most of the month of May in Sydney.
I’m going there to visit friends, explore some of the cool suburbs, sit at cafes and do my work, and hopefully attend a few events if there are any in May (if you know about startup or blogging or internet/social media events in Sydney in … Read the rest of this entry »
Entrepreneurs-Journey.com
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Are You a Marketing Artist or Scientist?

Let’s face it, you already know the answer to that question.
Instinctively, you know whether you belong with the black-clad Bohemians sipping coffee and absinthe in the cool cafes, doodling in your moleskine and staring into space as you dream up your latest creation …
… or whether you’re more at home with the gadget-toting geeks, crunching numbers, running tests, comparing data sets and outputting conclusions robust enough to survive rigorous peer review.
It’s

Thursday, 18 April 2013

SearchCap: The Day In Search, April 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark researchers have designed a search engine that...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY

Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $ 13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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7 Step “30 Minutes” Social Media Marketing Strategy

Social media marketing shouldn’t take an enormous amount of time. In fact, once you have your systems set up, it shouldn’t take longer than 30 minutes a week. In just half an hour, you can build a powerful social media following, drive conversions, boost revenue and build your audience. Here’s how.
1. Sign Up for Hootsuite
Hootsuite will make managing your social media platforms much easier. You can schedule all your posts for the week in one sitting. You’ll be able to

Have You Seen The New Google+ Commenting System?

Today is a groundbreaking day for Google Bloggers. If you’re on G+ and you use Google’s blogging platform, Blogger, then you’re going to love this new update. Today they released their new Google + commenting system. I just recently started using a Blogger blog and when I heard about the new commenting system, I hurried Author informationAdam MorganAdam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.

How Much is a Facebook Fan Worth? Study Says $174 and Rising

If you’re a Facebook brand fan, you’re worth 28% more than you were only three years ago. Doesn’t that make you feel good, to know that your value is rising in the social media world? Right now, you’re averaging about $ 174 but some brands, like Levis, are ready to hang a much higher price tag around your neck.
Want to know which brands value you more than others? Syncapse has the answer:

(The third one down is Monster Energy Drink)
Young, hip brands such as

Google Shuts Down Google Affiliate Network: Saw That One Coming

Last night, I received an email telling me it was time to wrap up my business with the Google Affiliate Network. If that email had arrived a month ago, I would have tossed it without much thought. But two weeks ago, I started a new niche blog which included several ads from the network – but not the one I wanted most – Netflix.
Netflix was the reason I joined the affiliate network long, long ago, but when I went to grab banners for my new blog, there were none. Netflix’s

Making the most of mobile over the holiday period

When looking at activity through mobile devices, it is important to separate handset and tablet data. The intention of the user could differ greatly depending on the device they are using.
For example, tablets could be used at home as a desktop replacement, while handsets could be used while out and about. The visitor’s intention doesn’t necessarily have to be to make a purchase, they could simply be looking for directions to the nearest store.
Tablet
Over the Easter weekend we saw tablet

An Interactive Marketing Evening on the Future of Content: Tips, Team Building & Upcoming Trends

On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of content?)
The Minnesota Interactive Marketing Association (MIMA) hosted the sold-out Future of Content event, with speaker Lee Odden, TopRank Online Marketing CEO and the author of Optimize, aiming to point attendees in the right direction.
Marketers know content is important; in fact, 78% of CMOs think custom media represents the future of

My Google Traffic After My Linking Penalty Was Lifted

As promised, I wanted to share my traffic changes after I've nofollowed my paid links. I already shared with you the interesting reconsideration request submission, response and analysis...

Search Engine Roundtable
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Do’s and Don’ts of Communicating With Your Clients

Do’s and Don’ts of Communicating With Your ClientsWritten by Howard Stephen Berg, World’s Fastest Reader (Guinness)
You have a problem when using copy to communicate information to prospects and customers that you probably aren’t aware exists. Much of what you write is misunderstood by your customers and prospects’ brains because a vital element is missing.
Did you know that 85 percent of all communication is non-verbal? What you say is a small part of what you are

Attention Retailers: Amazon Prime members are located in Aisle 5

Image from: Amazon Prime logo / myhusbandateallmyicecream.com
The growing popularity of Amazon’s membership program, Amazon Prime, has sent shockwaves among rival retailers since debuting a few years ago. For $ 79 a year, Prime members receive unlimited 2-day free shipping on eligible Amazon purchases (with no minimum order size), as well as access to Amazon’s video-on-demand service, Amazon Instant.
The rate of adoption of Amazon Prime, coupled with the growing reach of Amazon.com, has

What Happens When Your Mother Dies

TweetI don’t know how to start this article other than write the sad news that my mother passed away a month ago.
You may remember back in June 2011 she had a fairly significant stroke, which I wrote about in The Day My Life Changed and again in My Most Challenging Year Part 1: When Family Tragedy Strikes.… Read the rest of this entry »
Entrepreneurs-Journey.com
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3 Grim Legal Realities on the Web

One of the great things about the Internet is how it makes us feel. It can easily seem like the Web is a secure, anonymous and inviting place that enables you to either get in touch with your closest friends or reach out to an audience of millions.
The Internet is home to YouTube, the site where anyone can be a TV/movie star, Facebook, the world’s largest social structure ever created and Twitter, where instant feedback and updates is the norm.
The Internet can be an inviting place and,

Wednesday, 17 April 2013

The Psychology of Color in Marketing

Perhaps no choice is as vital to marketing success as the colors you use. Whether selecting the color for a specific product or for a email marketing campaign, there is no doubt that color has significant effect on all as subconsciously, we associate different colors with different things.
For example, did you know that restaurants use red to stimulate appetite and that blue creates a sense of trust and security in a brand?
The following infographic, created by the folks at WebpageFX, takes a

International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich

Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part,...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!
Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to

Making digital and traditional marketing work together

In fact, the most effective marketing strategies are those that incorporate both traditional and digital elements into a cohesive package that elicits a desired behavior from the consumer. Here are some tips to ensure that your marketing strategy does not overlook one channel at the expense of the other.
Reframe the Debate
There shouldn’t be a debate between ‘traditional marketing’ and ‘digital marketing’ -- this is a false choice. Instead, the conversation needs to shift to focus on

Daily Search Forum Recap: April 17, 2013

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Search Engine Roundtable
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Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually

Google’s Matt Cutts answered a question submitted by another Googler, John Mueller, on YouTube asking “Should I add an archive of hundreds of thousands of pages all at once or in stages?” The question is, if you build out a new section of your web site with tons of content –...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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#RCS, YouTube, and Being Helpful: An Interview with Wil Reynolds

Posted by Erica McGillivray
Anyone who's seen Wil Reynolds from SEER Interactive give a presentation remembers him. The first time I saw him speak, at SearchFest in 2012, I found myself not just nodding along with what he was saying while checking Twitter -- but actually listening. I was actually thinking about what I was doing as an inbound marketer and how I could make it better.

So when I sat down to interview Wil, I wanted to know more about his inspirations and his belief in the

Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription

If you have been using Google’s Wildfire platform on a ‘one-off’ basis for your social marketing campaigns / promotions or whatever you want to call them, get ready for a big change.
After June 30th Google is removing all tiered pricing programs and going with its full fuite option (Social Marketing Suite) only. Let’s just say that many people are not too happy about this.
TechCrunch’s Drew Olanoff reported
When Google wanted to get into the game of selling social

How to Upgrade Your Online Business for more Money, Success, and Enjoyment

Owning a business can be heaven.
Freedom to make your own shots, manage your own risk, live by your values, and spit in the eye of all those nay-sayers who said you’d never be able to do it.
Owning a business can also be hell.
Endless hours, time spent on tasks you don’t enjoy and aren’t good at, financial insecurity, struggles to find customers, and the weight of responsibility that comes with ownership.
The truth is, owning a business can be both of those things on the

T-Mobile Raises the Competition with iPhone 5

Image from: T-Mobile iPhone 5 / Ubergizmo
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why:
On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile as a result of this? We

Tuesday, 16 April 2013

My Google Reconsideration Request For Removing Paid Links

On Friday I announced that I nofollowed my paid links after several years of being a stubborn blogger. I promised more details on the reconsideration request and the traffic results from Google...

Search Engine Roundtable
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B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic]

If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business?
Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google.
The numbers come from the Social

Discover Your Strengths and Supercharge Your Business

Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you’re great and left a long comment telling you so?
Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did?
Or is it maybe more likely that your late-night solo conversations and obsessive problem-solving go to the trolls, the complainers, and the folks who just plain can’t

Daily Search Forum Recap: April 16, 2013

Here is a recap of what happened in the search forums today...

Search Engine Roundtable
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Warning: Do Not Read This If You Want to Give Awesome Presentations

Danger! Don’t Optimize Presentations to Suck. Image via Shutterstock
Over the past 5 years I’ve given a few hundred presentations in front of crowds from 10 to 1,000.
I also make sure to attend other speakers’ presentations, sometimes to delight and sometimes to horror.
Despite that experience, I’m far from a perfect speaker. But I am passionate, knowledgeable and continuously trying to optimize my speaking skills. Part of this comes from feedback but also from watching

Social Media Metrics – Your 5 Most Important Metrics to Track

Years ago, when social media was first gaining popularity, it got a bad rap in the business community because it was difficult to measure metrics. After all, companies want to see a direct relationship between the time and money they invest and their bottom line ROI. Back then, you couldn’t. Fortunately, now you can.Today social media metrics are so advanced that you can not only see your ROI, but spot very specific strengths and weaknesses in your campaigns. You can use this information

9 Netiquette Reminders For Today’s Link Builders

For many years, email was one of just a few ways you could share a URL with another person. And, people were far less accepting of link request spam than they are today. So, for today’s column, let’s talk about the ancient concept of net etiquette and link building. In many ways, it’s come full...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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17 Things You Should Stop Doing to Your Websites

We see dozens of guides and tutorials on how we should make our websites better to rank, convert, and perform. On the other hand, there’s so much wrong-doing, it can be easier for you to STOP doing some things to get better results with your online presence. Below I’ve outlined the 17 most popular “sins” I’ve identified on my Author informationInessa BokhanInessa Bokhan is the co-founder and chief internet marketing manager at SEOlots , a startup SEO agency. She’s been

Here’s Why You Are Kicking Butt.. Or Failing Miserably

Since launching my first web site back in 1999 I’ve met A LOT of people. Thousands and thousands of people from all walks of life through my membership sites, my newsletters, webinars and live events.
I remember some that started at zero online and have generated tens of millions of dollars in sales (one of the biggest success stories is Mike Geary).
But for every success story like Mike Geary or Zach Even-esh or Brain Grasso or Amy Ahlers – there are thousands of others who

Monday, 15 April 2013

How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings

Posted by Matt Peters
Big Data and analytics has been called the "next big thing," and it can certainly make a strong case with the explosion of easily accessible, high-quality data available today. In the inbound marketing world, we have access to backlinks and anchor text, traffic and click stream data, search volume and click through rate (CTR), social media metrics, and many more. There is huge value in this data, if we can unlock it.

But, there's a problem: real

How to Build a Content Marketing Strategy

Posted by Stephanie Chang
Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing

Xan and Jenn Spencer: “7 Secrets to Our Success”

Xan and Jenn Spencer: “7 Secrets to Our Success”Written by Xan and Jenn Spencer, Winners of the 2009 DCS 30 Day Challenge
I can’t believe it’s been almost three years now since Russell and Brent delivered a brand new Corvette to our front door…and our incredible journey as online marketers hasn’t slowed down since!
There’s been plenty of twists and turns, ups and downs, but we stuck it out and they’ve all lead to success – whether financially, a learning experience, or

Foolishly Viral: Lessons from a Million Pageview Day

Posted by Jacob Klein
There comes a moment in every webmaster’s career when the proverbial planets seem to align. A moment when the standard cavalcade of “what ifs,” “yes, buts,” and “if/thens” that claw at the soul of any self-aware web marketer are, however briefly, appeased. For this humble webmaster, that day came April 1st, 2013; a day for fools, some say.

It started as a simple gag designed to target what I assumed at the time to be a very

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