This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do.
That's all well and good for marketers with boundless resources, but what about the rest of us? Which marketing channels should we be investing in? How are shoppers looking for us -- and
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