Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?
Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?
For digital marketers, even as the opportunities expand, the playing field is shrinking -- to a space about 2 inches by 3 inches: the smartphone screen. Also
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