Standard channel performance analysis makes the assumption that a click from all channels behaves the same way. Picture your weekly performance report – in a given week you observe x clicks and y conversions coming from a given channel (eg PPC, Organic search, Display, Remarketing Facebook,...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
No comments:
Post a Comment