Tuesday, 27 November 2012

Where Did Consumers Shop Online During Thanksgiving and Black Friday?

Image from: Winter Sale / Shutterstock
 
Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers.
This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible.
During Black Friday week, retailers stirred up

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