Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages, blog articles -- you name it. But for whatever reason, it seems like once we started using social media for marketing, we collectively forgot all about calls-to-action (CTAs).
Let's end that now. I've long been a proponent of using calls-to-action in social media. In fact, my research actually
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