Internet Marketing - Best Of The Web: July 2013

Wednesday, 31 July 2013

New Mobile App Helps Consumers Get a Break from Commercials

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/1.png" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2F1.png\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-50622" alt="1" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/1-200x300.png" width="200" height="300"

How Startups Can Ruin Their Customer Relationships

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-210310" style="margin-top: 20px; margin-bottom: 20px;" alt="ruin customer relationships" src="http://smallbiztrends.com/wp-content/uploads/2013/07/frustration-557x371.jpg" width="557" height="371" /></p>
<p>Many startups go through growing pains, but customer relationships shouldn’t suffer from a

How Can Retailers Win the Social Media Race?

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/social-shopping.jpg" alt="Social Media Shopping" width="500" height="323" class="aligncenter size-full wp-image-28033" /></p>
<p style="text-align:center;"><small>Image from: <a

Digital Marketing Template Files

<h3>Overview</h3>
<p><strong>Digital Marketing Template Files</strong></p>
<p><strong>Authors:</strong> James Gurd, Econsultancy and other expert contributors<br></p>
<p><strong>Files available:</strong> 11 file bundles, 50+ individual template files<br></p>
<p><strong>File titles:</strong> See sample document for full breakdown of section and file

President Obama Angers Small Booksellers With Amazon Speech

<p style="text-align: center;"><img class="aligncenter wp-image-210580" style="margin-top: 20px; margin-bottom: 20px;" alt="president obama's amazon speech" src="http://smallbiztrends.com/wp-content/uploads/2013/07/obama-amazon-557x309.jpg" width="557" height="309" /></p>
<p>President Obama gave a speech at an Amazon.com fulfillment warehouse in Chattanooga, Tennessee yesterday pointing to Amazon

Intuit Wants Your Biz to be Featured in the Big Game on Feb. 2

<strong>Sponsored Post</strong> <p><center>

<iframe src="http://app.videostat.com/v2/iframe.php?p=92&playlist=164&width=557&height=441" width="557" height="441" frameborder="0" scrolling="no" class="iframe-class"></iframe></center></p>
<p>Start putting on your game face. After supporting small

Are You Sure You Want to Know What Google Knows About You?

<p>It’s not news that Google knows more about you than your parents do (or your wife, husband, girlfriend, boyfriend etc etc). We know that and, to a certain extent, sign off on allowing it to happen.</p>
<p><a href="http://online.wsj.com/article/SB10001424127887324170004578635812623154242.html?mod=e2fb#project%3DGOOGLE0731%26articleTabs%3Darticle" onclick="return

Google Web Search Business Reviews Now As Pop Up Overlay

If you search for a keyword phrase that triggers local listings in Google’s web search results, such as searching for , Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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Want More TV-Style Ads? Facebook Has Got Your Back!

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2012/01/facebook-icon-1.png" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2012%2F01%2Ffacebook-icon-1.png\',\'\')" rel="thumbnail"><img src="http://www.marketingpilgrim.com/wp-content/uploads/2012/01/facebook-icon-1.png" onclick="return

A Visual Guide to Using Google Properties for Content Research by @DholakiyaPratik

<p>Content is King! Meh. So naturally, everyone is trying to create kings of their own. With king-making now an inevitable part of digital marketers’ business, the majority of “experts” are looking for new ways to expand their kingdoms. Faced with the monstrous task of “creating content” for clients, and having shunned any sort of writing <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

How College Grads Can Find Career Success in Digital Marketing

<p><img class="alignright size-full wp-image-15529" style="margin-left: 5px; margin-right: 5px;" alt="digital marketing jobs" src="http://www.toprankblog.com/wp-content/uploads/digital-marketing-talent.jpg" width="300" height="200" />Recent 2013 college graduates have received their diplomas and spent the past few summer months relaxing, celebrating and continuing their job search.</p>
<p>Many students,

Do Pop-Up Forms Really Work?

<p><img class="right frame" src="http://netdna.copyblogger.com/images/airport-seats.jpg" alt="Image of Airport Seats" title="Do Pop-Up Forms Really Work?" width="650" height="400"/></p>
<p>What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?</p>
<p>In my opinion, there are few things in the online world more annoying than pop-ups

Do You Really Believe You Will Reach Your Big Goal?

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 8px 0px 8px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 8px 0px 8px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/12447/do-you-really-believe-you-will-reach-your-big-goal/"

Tuesday, 30 July 2013

Facebook Reaches Out to Small Game Developers to Stock New Publishing Platform

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/facebook-game-publisher.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Ffacebook-game-publisher.jpg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-50577" alt="facebook game publisher"

Announcing Moz Academy!

<p>Posted by <a href="http://moz.com/community/users/355766">Nick_Sayers</a></p><p>
Weâ€™re stoked to announce <a href="http://moz.com/academy" target="_blank">Moz Academy</a>!
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Have you ever wanted a resource to learn inbound marketing or a place your team can reference marketing best practices? Well, we hope you do a backflip over Moz Academy. If you have a Moz Subscription, check

Sunday Series: Tech Products on the Rise, Money Saving Sites on the Decline

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/online-shopping.jpg" alt="Online Shopping" width="500" height="337" class="aligncenter size-full wp-image-27945" /></p>
<p style="text-align:center;"><small>Image from: <a

How to Cut Down on Your Startup Costs

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-210212" style="margin-top: 20px; margin-bottom: 20px;" alt="cut startup costs" src="http://smallbiztrends.com/wp-content/uploads/2013/07/cut-startup-costs-557x473.jpg" width="557" height="473" /></p>
<p>A snazzy office, the latest equipment, smart employees and the option to complete a project on your time, and perhaps

Meet Steve Floyd, Speaker at SEJ Dallas Meetup by @johnrampton

<p>We’re gearing up for our big Meetup in Dallas on August 21 called The Local Social. If you haven’t gotten tickets you can get them here. In preparation for the event we’re interviewing some of the speakers that will be presenting! This week we’re interviewing Steve Floyd. As the CEO of AXZM, Steve Floyd has <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Daily Search Forum Recap: July 30, 2013

<p>Here is a recap of what happened in the search forums today...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=klB5eyAIUgs:JXAATmmt8zs:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Google: Links In Press Releases Are Unnatural Links &amp; Should Be Nofollowed

Yesterday we reported about the link schemes Google update and later on I had the opportunity to ask Google's John Mueller specific questions about this update and what it means.
My main concern was how specific the example was given on this one...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=au1MQ9wWky4:MfkFqmcG8pA:UCg8P_nGCaA"><img

Successful Facebook Marketing Examples, Tips &amp; A Secret from Mari Smith

<p><img class="alignright size-full wp-image-15497" alt="Mari Smith" src="http://www.toprankblog.com/wp-content/uploads/mari-smith-0713.jpg" width="256" height="256" />When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and

SEO Finds in Your Server Logs, Part 2: Optimizing for Googlebot

<p>Posted by <a href="http://moz.com/community/users/471967">timresnik</a></p><p>
This is a follow-up to <a href="http://moz.com/blog/seo-finds-in-your-server-log">a post I wrote a few months ago</a> that goes over some of the basics of why server log files are a critical part of your technical SEO toolkit. In this post, I provide more detail around formatting the data in Excel in order to find and

Google Relaunches Zagat App With Yelp In Mind

Last week, Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today, the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. All the Zagat content is now free and there’s no...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific Country Code

In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

<p>Posted by <a href="http://moz.com/community/users/318925">StephanieChang</a></p><p>
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:
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<ul>
<li>A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear

Monday, 29 July 2013

SearchCap: The Day In Search, July 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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Daily Search Forum Recap: July 29, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=2vJ_1bVTl8M:z1n7QPGfyAY:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Flexible Working: Win-Win For Employers and Employees

<p><a href="http://www.yourbetterbusiness.co.uk/" target="_blank">Your Better Business</a> has created the following flexible working infographic which takes a look at a new flexible model of working. Many are calling this a “win-win situation” for both employers and employees. Within the infographic you’ll discover an easily consumable summary of key statistics on the flexible working debate between employers and employees as

Is SEO Really Worth the Time These Days?

I'm sure I will ruffle a few feathers with this blog post, but what the heck I need to come out and say it "Is SEO really worth the time these days?"

Now before I explain myself I want to say a few things...<p><a href="http://mattsmarketingblog.com/seo/is-seo-really-worth-the-time-these-days/">Is SEO Really Worth the Time These Days?</a> is a post from: <a href="http://mattsmarketingblog.com">Internet Marketing Secrets, Affiliate

15 Ways To Build Your Brand’s Authority by @sujanpatel

<p>These days, authority matters. Not only will building your brand’s authority help create the necessary SEO signals to improve your site’s natural search performance, it’ll also create additional streams of traffic to your website and create the kind of consumer goodwill that leads to conversions. If your brand recognition is lacking, then any of the <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Nielsen Reports Ad Spend for Internet Up 26 Percent in Q1 2013

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/Media-Nielsen-Year-to-Date.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2FMedia-Nielsen-Year-to-Date.jpg\',\'\')" rel="thumbnail"><img src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/Media-Nielsen-Year-to-Date.jpg" onclick="return

Google Changes How AdWords Quality Score Is Reported

In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader &amp; Visionary

Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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Sunday, 28 July 2013

Facebook Keeps Growing: Now at 1.15 Billion Active Users

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-209970" style="margin-top: 20px; margin-bottom: 20px;" alt="facebook reaches 1 billion" src="http://smallbiztrends.com/wp-content/uploads/2013/07/facebook-billions-557x362.jpg" width="557" height="362" /></p>
<p>For any who doubted, Facebook remains the dominant social network, one of the largest sites on the Web

Opportunity Calls: Newswriter Wanted for Search Engine Journal by @itsduhnise

<p>Search Engine Journal is looking to add a part-time newswriter to our team! What’s so great about this job? This is a high profile position that gets you in front of the internet marketing community on a daily basis. Past and present editors and writers have parlayed their increased exposure into speaking invitations, consulting gigs <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

How Many Social Buttons Do You Really Need? by @samjazzed

<p>Sticking social buttons – Facebook, Twitter and social bookmarking icons – at the top of articles can help spread your content organically, and also help with general SEO. Too many of them and your website can start to look messier than a Yahoo toolbar from the early 2000′s. Too many choices can also dilute the <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Google + Local iOS Application Dead by @johnrampton

<p>Looks like Google just announced that they are killing Google + Local application for iOS. Well officially it will retire it on August 7th 2013. As of right now it’s been pulled from the Apple App store according to several sources. It looks like Google is putting more focus on their Maps app. The sole <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Google Launches Redesign to Google AdWords Help Center by @smorgs13

<p>Back in 2010, Glenn Gabe wrote a great post talking about how helpful the Google AdWords Help Center was. Good news for all of us PPC marketers, Google just launched a redesign of the Help Center. You’ll find that there are three major updates: Improved navigation More visual help Guides to success #1 – Improved Navigation <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Why Best Practices Might Be Hurting You

<p>  Anyone can learn how to write or paint or play music, but the virtuosos who have historically merited our most thorough exegesis have been those who were willing to stretch the boundaries of text, of music, of art, in new directions – Youngme Moon If you’ve been on the web for more than a <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Saturday, 27 July 2013

7 Ways to Get Smart(er)

<p><img class="right frame" src="http://netdna.copyblogger.com/images/get-smart.jpg" alt="Image of " title="7 Ways to Get Smart(er)" width="320"/></p>
<p>In the marketplace of products, services, and content, life is like a crowded New York City street … your prospect is one of seven million people stiff-arming thousands of messages competing for her attention.</p>
<p>She has her own agenda … and

Don’t Stop Now – Visit the Marketing Pilgrim Job Board Today

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/obstacles.jpeg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fobstacles.jpeg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-50429" alt="obstacles" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/obstacles.jpeg" onclick="return

The Key to Empowering your Marketing Team - Whiteboard Friday

<p>Posted by <a href="http://moz.com/community/users/63">randfish</a></p><p>
What holds marketing teams back from accomplishing great things? In today's Whiteboard Friday, Rand tackles the big challenges many internal marketing teams face, and outlines a way to bring structure and empowerment back to your marketers.
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Have something to add? Leave your thoughts and questions in the comments

Marketers Vary on Just Trying to Define Real-Time Marketing

<p>As if we have already conquered much of what the Internet space has to offer marketers, the online marketing industry is moving on and now trying to tackle the concept of real-time marketing. Of course, it’s a good idea to have a clean definition of what you are trying to master. Well, that is if you want to do something in excellence. Unfortunately, the online marketing industry often settles for doing what’s ‘in’ or ‘cool’

Is Social Media The Best Use of Your Time?

<p>When it comes to small businesses, time is usually one of the biggest hindrances. Every small business owner I know (myself included) would love to have a few more hours each day. Since our time is limited, it’s important to plan and be productive with every hour. Almost every day, I will have 10 hours </p><p>The post <a href="http://graywolfseo.com/socialmedia/is-social-media-the-best-use-of-your-time/">Is Social Media The Best Use of Your

How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns by @Rocco_Zebra_Adv

<p>  Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to reduce the overall cost per lead. Just think about lawyers. Their cost per click (CPC) on AdWords can be of up to $ 100 (or even more) and this is constantly <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

The Weekly Compete Pulse

<p><img src="https://blog.compete.com/wp-content/uploads/2013/04/weeklypulse1.png" alt="Weekly Pulse" width="630" height="365" class="aligncenter size-full wp-image-22819" /></p>
<p>Here’s a round up of our favorite digital marketing stories from the web this week:</p>
<p><strong>How to Attract and Retain Your Customers using Social Media</strong> As social media becomes more ingrained in

From Conversation to Content-Delivery: Professors Predict a Change in Twitter

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/twitter-logo.png" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Ftwitter-logo.png\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-50444" alt="twitter logo" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/twitter-logo-300x300.png"

Identifying the Consumer’s Path to Purchase in the Automotive Industry

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/row-cars.jpg" alt="Automotive Industry" width="500" height="350" class="aligncenter size-full wp-image-27849" /></p>
<p style="text-align:center;"><small>Image from: <a

Bing Ads Goes Live In Australia And New Zealand

After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into search advertising. Steve Geelan, National...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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How the World’s Top Marketers Make Emotional Connections to win in the Marketplace

<p><img class="alignright wp-image-15479" style="margin-left: 5px; margin-right: 5px;" title="loveworks" src="http://www.toprankblog.com/wp-content/uploads/loveworks.jpg" alt="Loveworks" width="300" height="348" />Apple. Google. Disney. These are some of the <a href="http://money.cnn.com/magazines/fortune/most-admired/" target="_blank">most admired</a> and in many cases, loved

Friday, 26 July 2013

Online Marketing News Vacation Edition: Icky Gmail Ads, Twitter Oops!, LinkedIn Bandwagon, Google Dominates the Web

<p><img class="alignnone size-full wp-image-15495" alt="2013 Ogilvy Brand Advocacy Report" src="http://www.toprankblog.com/wp-content/uploads/global-passion-brand-ogilvy-2013.png" width="450" height="381" /></p>
<p>I’m on vacation this week, so today’s news post is light and fresh for your reading pleasure. Enjoy!</p>
<p>From the Social@Ogilvy Slideshare post: Every day people have

Google FINALLY Admits That GWO Could F*** Up Your Rankings

<p>Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****. At Pubcon Las Vegas in </p><p>The post <a href="http://graywolfseo.com/google/gwo-could-mess-up-rankings/">Google FINALLY Admits That GWO Could F***

How a Super-Villain Would Spend Google’s Revenue [Infographic]

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/billionaire.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fbillionaire.jpg\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-50452" alt="billionaire" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/billionaire-300x214.jpg"

The Critical Importance Of Targeted Mindset Training

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 8px 0px 8px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 8px 0px 8px"><a href="https://twitter.com/share" class="twitter-share-button"

A First Look at Raven’s New Content Marketing Tools …

<p><a href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~raventools.com/tools/" target="_blank"><img title="An Exclusive Look at Raven’s New Content Marketing Tools …" alt="Image of Raven Tools Logo" src="http://netdna.copyblogger.com/images/raventools2.jpg" width="650" /></a></p>
<p>Running the data for Copyblogger Media is no small task, so we’re big fans of tools that make our

The (Not-So-Secret) Secret to Turning Your  Website Traffic into Paying Customers

<p><a href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/landing-pages/" target="_blank"><img class="right frame" title="Landing Pages Turn Traffic Into Money" alt="Image of MyCopyblogger Landing Pages Icon" src="http://netdna.copyblogger.com/images/mycb-landing-icon.png" width="300" /></a></p>
<p>We all do it … daydream about our website finally breaking

Simon Berg: Using Collaborative Tools to Build a Storytelling Platform in the Cloud

<p>In order to create effective content to grab the attention of your target audience, it takes more than a bunch of disconnected tweets and Facebook posts. It takes a compelling story that speaks directly to the heart and minds of your audience.</p>
<p>Simon Berg, CEO and Founder of Ceros, a Cloud based platform looking to change the way brands communicate with audiences, shares his experiences in using collaboration tools to build and run his growing business. A small

Are you annoying your audience?

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<p>Did your tweet last night strike a chord with your followers?</p>

<p>What about that controversial post you just Facebooked?</p>

<p>Your social following is made up of real people with opinions; how they're reacting to you and your content could indicate whether your bottom line is about to zoom... or

3 Reasons You Shouldn’t Sweat Email Unsubscribes

<p><img src="http://netdna.copyblogger.com/images/unsubscribe2.jpg" alt="Image of Empty Desk" title="3 Reasons You Shouldn't Fear Email Unsubscribes" width="650" height="400"/></p>
<p>Do you take it personally when someone unsubscribes from your list?</p>
<p>You’re <a href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~https://my.copyblogger.com/free-membership/"

Did Google Maps Lose England, Scotland, Wales &amp; Northern Ireland?

The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps. That’s because the service has lost the constituent countries of England, Scotland, Wales & Northern...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
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From Zero to 41 Percent: Facebook Marks a Win in the Mobile Ad Column

<p>Mark Zuckerberg hopped on the phone with investors yesterday to discuss the <a href="http://investor.fb.com/releasedetail.cfm?ReleaseID=780093" onclick="return TrackClick('http%3A%2F%2Finvestor.fb.com%2Freleasedetail.cfm%3FReleaseID%3D780093','Q2+revenue+reports')">Q2 revenue reports</a> and he had a lot to crow about like a sweet jump in revenue and a 27% increase in daily active users. But what’s really remarkable is the

Thursday, 25 July 2013

Real People, Fake Promo Tweets: Twitter Has Some Explaining to Do

<p>A couple of days ago, I wrote a post about how <a href="http://www.marketingpilgrim.com/2013/07/twitter-opens-tv-ad-targeting-to-all-national-brands.html" onclick="return TrackClick('http%3A%2F%2Fwww.marketingpilgrim.com%2F2013%2F07%2Ftwitter-opens-tv-ad-targeting-to-all-national-brands.html','Twitter%22s+TV+ad+targeting+system')">Twitter’s TV ad targeting system </a>is now open to everyone with enough money to pay for a

Social Media Strategy: Where to Start &amp; Why

<p><img class="alignright wp-image-15470" style="margin-left: 5px; margin-right: 5px;" title="social-media-strategy-start" src="http://www.toprankblog.com/wp-content/uploads/social-media-strategy-start.jpg" alt="social media strategy start" width="300" height="169" /></p>
<p><strong>Where to Start Your Social Media Strategy</strong></p>
<p>Whether you’re a bricks and mortar

Affiliate Marketing: Key to eCommerce Revenue Growth

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-209342" style="margin-top: 20px; margin-bottom: 20px;" alt="revenue growth" src="http://smallbiztrends.com/wp-content/uploads/2013/07/affiliate-marketing-557x362.jpg" width="557" height="362" /></p>
<p>If you are planning on using affiliate marketing and are wondering if it really works then the answer is, yes it does

6 Easy Ways to Make a Good First Impression Online

<p><img src="http://netdna.copyblogger.com/images/rotary-phone.jpg" alt="Image of Rotary Phone" title="6 Easy Ways to Make a Good First Impression Online" width="650" height="400"/></p>
<p>You’ve heard it before, I know. You have seconds — <em>seconds</em> — to make a good first impression with your brand.</p>
<p>Depending on who you ask it might be seven seconds. It

Hotel SEO and Beyond: How To Optimize For Hotel-Related Google Search Queries by @ab80

<p>Summer is a great time to speak about hotel SEO. As reported by the US Travel Association last year, US residents alone took nearly 2 billion trips in paid accommodations. The majority of these people (if not all) searched for hotels online. That just goes to show that hotel SEO is very important. In <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Google Chromecast Set To Directly Compete With Apple TV? by @smorgs13

<p>Yesterday Mario Queiroz, the Google VP of Product Management, introduced Google’s new product. It’s called Chromecast and I believe it’s their move to directly compete with Apple TV. Let’s briefly cover some interesting stats about Apple TV: Apple has sold over 12 million of them They control 56% of the market share It has a <h3>Author information</h3><div class="ts-fab-wrapper"

3 Main Types of Affiliate Programs

<h1 style="text-align: center;">3 Main Types of Affiliate Programs</h1>
<h4 style="text-align: right;">By <a href="http://ezinearticles.com/?expert=Matt_Bacak">Matt Bacak</a></h4>
<p>Affiliate programs can be a great source of revenue for your business. If you already have traffic coming to your website, you can use affiliate programs to increase your sales. It’s as easy as putting up the link that the merchant

Google's &quot;Multi-Week&quot; Algorithm Update

<p>Posted by <a href="http://moz.com/community/users/22897">Dr-Pete</a></p><p>
Back on June 21st, Matt Cutts replied to a tweet about payday loan spam with an unusual bit of information (reported on <a href="http://www.seroundtable.com/google-update-confirmed-16981.html">Search Engine Roundtable</a>):
</p>
<p style="text-align: center;">
<img

AdSense Adds Favicons to Text Ads

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/Favicons.png" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2FFavicons.png\',\'\')" rel="thumbnail"><img src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/Favicons.png" onclick="return

Poll: How Much Of The Marketing Budget Should SEO Get?

A HighRanking Forum thread has a site owner asking overall what should one allocate of the marketing budget towards SEO...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=8z186NW4qFY:JHTFz2zbEiE:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Wednesday, 24 July 2013

Competitive Link Analysis: Link Intersect in Excel

<p>Posted by <a href="http://moz.com/community/users/415359">mihai.aperghis</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><p>
Without a doubt, one of the main

Daily Search Forum Recap: July 24, 2013

<p>Here is a recap of what happened in the search forums today...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=CGqUcnfVdHI:Qq8l45S6mKE:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity

<p>If you were an entrepreneur in the 15th Century, you would probably be a spice trader. These fellows hawked their barrels of cinnamon, cardamon and turmeric all over the globe in return for gold and native goods. (Which they’d then turn around and resell in their homeland as precious, foreign treasures.) They understood the value of taking an item commonly found in one country and selling it in another. They were only trying to make a buck, but the traders of the Spice Routes

Book Recommendation: Secrets of the Millionaire Mind

<p>Last week I read a book called Secrets of the <a href="http://www.amazon.com/gp/product/0060763280/ref=as_li_tf_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0060763280&linkCode=as2&tag=daiwritip-20">Millionaire Mind: Mastering the Inner Game of Wealth</a>, and I think it’s one of those books that everyone should read, regardless of your age, profession and nationality. </p>
<p>As the title

5 Steps for Creating Superhero Slides

<p>Posted by <a href="http://moz.com/community/users/14053">Aleyda Solis</a></p><p>
Two weeks ago, I had the amazing opportunity to speak at <a href="http://moz.com/mozcon">MozCon</a>, where I presented about how to develop an <a href="http://www.slideshare.net/aleydasolis/international-seo-the-future-of-your-roi-at-mozcon-by-aleyda">ROI positive International SEO

Does SEO Still Matter?

<p><span style="font-size: 13px;line-height: 19px"><img class="alignright size-full wp-image-15490" style="margin-left: 5px;margin-right: 5px" src="http://www.toprankblog.com/wp-content/uploads/seo-value.png" alt="SEO" width="300" height="303" />We’ve all heard “SEO is Dead” from alarmists, the uninformed, and in countless link bait articles (irony?). But is there any truth to

Back-to-School Promotions Heating Up Early in the Summer

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/back-to-school-supplies.jpg" alt="Back to School Promotions" width="500" height="349" class="aligncenter size-full wp-image-27765" /></p>
<p style="text-align:center;"><small>Image from: <a

Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark

TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Heading to SMX East? Here’s How to Save $400

<p><img class="right frame" src="http://netdna.copyblogger.com/images/east13_logo_300.jpg" alt="image of SMX East logo" title="Search Marketing Expo SMX East 2013" width="300" height="125"/></p>
<p>Are paid search or SEO important parts of your content marketing strategy? If so, you’ll want to take a look at Search Marketing Expo — <a

Lessons in Branding from Lifetime’s Supermarket Superstar

<p><em><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/supermarket-superstar.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fsupermarket-superstar.jpg\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-50316" alt="supermarket superstar"

Tuesday, 23 July 2013

Branding is Dead (Do This Instead)

<p><em>This is a follow-up post by guest columnist and one of the best marketing strategists in the world, Kevin Rogers…</em></p>
<p> </p>
<p>Wow… that was fun!</p>
<p>On Monday I showed you guys what I call the <a href="http://ryanlee.com/rebels/" target="_blank"><strong>Rebel Yell statement</strong></a> - a deceptively simple two-sentence exercise that

Influencing Social Awesomizers with Personalized Content

<p>Posted by <a href="http://moz.com/community/users/596527">JonMorris</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><p>
Since the birth of social media, brands have been

Building a Niche Website

<p>Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance.</p><p>The post <a href="http://graywolfseo.com/seo/building-a-niche-website/">Building a Niche Website</a> appeared first on <a href="http://graywolfseo.com">Graywolf's SEO Blog</a>.</p><div class='yarpp-related-rss'>

<li><a

SearchCap: The Day In Search, July 23, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

5 Ways Your Small Business Can Beat the Summer Slump

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-209084" style="margin-top: 20px; margin-bottom: 20px;" alt="business summer" src="http://smallbiztrends.com/wp-content/uploads/2013/07/business-summer-557x362.jpg" width="557" height="362" /></p>
<p>It’s the dog days of summer, and your small business might be starting to feel like a ghost town. Everybody seems to be

Google Gets Lowest Score Ever In Customer Satisfaction Survey

There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index ). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Why B2B Brands Need to Create Long-Form Content

<p><img class="right frame" src="http://netdna.copyblogger.com/images/big-selectric.jpg" alt="Image of a Selectric typewriter" title="Why B2B Brands Need to Create Long-Form Content" width="650" height="186"/></p>
<p>Brands must learn to master the art of short-form storytelling. </p>
<p>Technology enables it; and consumer attention spans demand it.</p>
<p>Whether if be a 6 to 15 second

10 Reasons Luxury Fashion Brands Should Go Mobile

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/mobile-shopping1.jpg" alt="Mobile Shopping" width="500" height="370" class="aligncenter size-full wp-image-27655" /></p>
<p style="text-align:center;"><small>Image from: <a

10 Surprisingly Useful Pearls of Wisdom for Startup Founders

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-208804" style="margin-top: 20px; margin-bottom: 20px;" alt="pearl of wisdom" src="http://smallbiztrends.com/wp-content/uploads/2013/07/pearl-of-wisdom-557x324.jpg" width="557" height="324" /></p>
<p>When starting your own company, no one is short on advice. Sometimes it’s difficult to sort through all those

Panda Recovery Poll: Did You Recover Last Week?

As you know, Google pushed out a new Panda update last week, that was "more finely targeted." I suggested this was the softer Panda release that we've been expecting but Google didn't use those words...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=zlz0Dnzvz5k:SDJxCtfN0js:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA"

How Much Would You Pay for an Ad-Free Facebook Experience?

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/lets-make-a-deal.gif" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Flets-make-a-deal.gif\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-50264" alt="lets make a deal" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/lets-make-a-deal.gif"

7 Reasons to Remove &quot;Link Building&quot; from Our Vocabulary

<p>Posted by <a href="http://moz.com/community/users/361291">Carson-Ward</a></p><p>
<em>Double disclaimer</em>: <em>This really is my own opinion, and may not be the official position of either Moz or Distilled.</em>
</p>
<p>
"Weâ€™ve only built high-quality links."
</p>
<p>
I see variations on this theme often; sadly, I see it most commonly in laments composed by those

Monday, 22 July 2013

Sage Summit: The Cloud and Mobility Change Everything

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-209241" style="margin-top: 20px; margin-bottom: 20px;" alt="Pascal Houillon, CEO of Sage at Sage Summit" src="http://smallbiztrends.com/wp-content/uploads/2013/07/sage-summit-557x417.jpg" width="557" height="417" /></p>
<p>Almost exactly one year ago, Pascal Houillon (pictured), the CEO of Sage North America, took the

Facebook for Every Phone Hits the 100 Million Mark

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/facebook-everyone.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Ffacebook-everyone.jpg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-50273" alt="facebook everyone" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/facebook-everyone.jpg"

Why Today’s Businesses Won’t Survive Without SEO

<p dir="ltr">As a business owner, you’ll be well aware that there are quite literally hundreds of options available to you when it comes to marketing your business. If you’re serious about getting ahead though, you should be giving some serious consideration to SEO. In so many ways, it can take your business from simply surviving to actively thriving.</p>
<p dir="ltr">Here, we take a look at why today’s businesses won’t survive without SEO.<span

How To Protect Your Home Business From A Natural Disaster

<p>As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so </p><p>The post <a href="http://graywolfseo.com/business-issues/protect-your-home-business/">How To Protect Your Home Business From A Natural Disaster</a> appeared first on <a

How Google’s Javascript Bot Can Kill Your Website

<p>In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best </p><p>The post <a href="http://graywolfseo.com/google/google-javascript-bot/">How Google’s Javascript Bot

Daily Search Forum Recap: July 22, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=pEgeFVtb_0A:IsZCibpAIsw:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

How Do You Define Native Advertising?

<p>Native advertising is a buzz phrase gaining in popularity which is interesting since there is no true consensus as to how to even define the term. But hey, in the Internet Age it’s less about defining and more about promoting so this ‘approach’ makes sense.</p>
<p><a href="http://www.emarketer.com/Article/How-Native-Ad-Campaigns-Shaping-Up/1010064://" onclick="return

The SEO's Guide to Building a Great Mobile Site

<p>Posted by <a href="http://moz.com/community/users/420561">Kristina Kledzik</a></p><p>
If you're a regular reader of the Moz blog, chances are you've heard about the importance of investing in mobile. You've already formed an opinion on whether or not you'd like your employers/clients to build a responsive site or keep a separate mobile site, and you've started hinting that great mobile sites are worth the

5 Ways to Avoid Link Patterns by @DholakiyaPratik

<p>Anything that irritates Google’s users is a threat to Google. Any tactic that, en masse, reduces user satisfaction is something that Google would like to algorithmically eliminate. Google hates artificial links, and artificial links leave patterns. If you want to stay successful long term, you’ll need to avoid them. Here’s how. 1. Don’t rely on <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Sunday Series: A Big Win for Tennis Sites in the Month of June

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/andy-murray.jpg" alt="Andy Murray" width="500" height="334" class="aligncenter size-full wp-image-27591" /></p>
<p style="text-align:center;"><small>Image from: <a

The Importance of Testing in SEO

<p>As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple </p><p>The post <a href="http://graywolfseo.com/seo/importance-testing-seo/">The Importance of Testing in SEO</a>

Sunday, 21 July 2013

Online Marketing News: Fortune 500 Social Media Pops, Sharknado!. Boomers Online Not TV, Ecomm &amp; Tech Boost Spending

<p><img class="alignnone size-full wp-image-15477" title="fortune500-blogs-2013" src="http://www.toprankblog.com/wp-content/uploads/fortune500-blogs-2013.png" alt="Fortune 500 Social Media Report" width="450" height="419" /></p>
<p>The annual study of Fortune 500 company blogs and social media use by the University of Massachusetts Dartmouth has been published for 2013 indicating the largest increase in

How to Grow: 21 Tactics to Acquire Customers

<p>Posted by <a href="http://moz.com/community/users/317093">AndrewDumont</a></p><p>
I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a marketing budget is a beautiful thing, and very much the result of growth hacks â€” free marketing tactics that grow traffic, brand, links, and eventually, a customer base.
</p>
<p>
Moz is

The Role Social Media Plays In Crawling a Website

<p>There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing. Recently, </p><p>The post <a href="http://graywolfseo.com/seo/social-media-crawling/">The Role Social Media Plays In Crawling a Website</a>

How to Drive Long Term Engagement with Readers

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-208774" style="margin-top: 20px; margin-bottom: 20px;" alt="drive engagement" src="http://smallbiztrends.com/wp-content/uploads/2013/07/drive-engagement-557x473.jpg" width="557" height="473" /></p>
<p>Blogging and social media marketing are absolutely essential for any company – especially a small business. Small

How to Build an Affiliate Website Google Doesn’t Hate

<p>In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail. Single Offer Website When I first started, </p><p>The post <a href="http://graywolfseo.com/affiliate-marketing/how-to-build-affiliate-website/">How to Build an Affiliate Website Google

USA Today &amp; BBC Tricking Google News With Old Stories?

It appears that some major news publications such as USA Today and the BBC are tricking Google News to rank their older stories at the top of the Google News sections.

By tricking I mean...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=4X4eQ6EZNjk:SkUZ7F3mExo:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

SearchCap: The Day In Search, July 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them)

<p><img class="right frame" src="http://netdna.copyblogger.com/images/cinderella-slipper.jpg" alt="Image of Cinderella and Her Slipper" title="3 Core Elements of All Great Stories" width="325"/></p>
<p>Think of a story, any story.</p>
<p>How about <em>Cinderella</em>, for instance. </p>
<p>If you remember it, what does that story bring up right away in your mind? If we examine the

15 Beautiful Places to Contemplate Your Startup

<p>Whether you already have a great business idea or are looking for inspiration for a business startup, consider taking some time to get away from it all. Take a short break to mull over your idea. Clear your head and work out the details for your next venture in a beautiful and relaxing environment. It will bring clarity and energize you for the challenges ahead.</p>
<p>But not everyone is the same, so the ideal getaway for you might not be the same as for someone else. To

News You Can Use In Your Business – Week Ending July 20

<p style="text-align: center;"><img class="aligncenter wp-image-208987" style="margin-top: 20px; margin-bottom: 20px;" alt="news you can use in your small business" src="http://smallbiztrends.com/wp-content/uploads/2013/07/news-on-tablet-557x371.jpg" width="557" height="371" /></p>
<p>Here is our weekly roundup of key news you can use in your small business.</p>
<p>Highlights this week are

Keyword Research for Web Writers and Content Producers

<p><a href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/keyword-research/" target="_blank"><img class="right frame" title="Keyword Research for Web Writers and Content Producers" alt="Image of MyCopyblogger Keyword Research Icon" src="http://netdna.copyblogger.com/images/mycb-keyword-icon.png" width="300" /></a></p>
<p>A lot of website owners are taking a

Saturday, 20 July 2013

5 Important Principles Of Effective Infographics by @shellharris

<p>Infographics have gained in popularity over the past half-decade, due primarily to the sharing of information on public social media sites such as Facebook, Twitter and, more recently, Pinterest. In fact, search engine inquiries for the term “infographics” have increased in recent years by a wide margin (see image below) due to their success in <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Has the AdWords Enhanced Campaign Apocalypse Been Cancelled? by @LarryKim

<p>Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control, and pundits have claimed that it’s all a big plan to drive up average cost per click (CPC). In the last few months, vendors and agencies all piled in offering <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

To Grow Your Business, You Must Also Grow – Attend One of These Events

<p>Every week we bring a hand-picked list of events and awards for small businesses and entrepreneurs. If you want to grow your business, you must grow yourself through learning and networking. And if you want to become well known, you must tell the “story” of your company in Awards programs.</p>
<p>This is a partial list. To see a full list or to submit your own (it’s free to list), visit the <a

Should You Build a Mobile App?

<p><img class="alignright size-medium wp-image-5799" alt="Mobile App 300x300 Should You Build a Mobile App?" src="http://imsuccesscenter.com/wp-content/uploads/2013/07/Mobile-App-300x300.jpg" width="300" height="300" title="Should You Build a Mobile App?" />Walk into a room of entrepreneurs and sooner or later, you’re going to run into someone who says: “I’m building an app!” Perhaps

How To Use Twitter Data for Really Targeted Outreach

<p>Posted by <a href="http://moz.com/community/users/44209">richardbaxterseo</a></p><p>
Howdy Moz fans! It's been a while since I've been up on the Moz Blog (and boy have I missed it), but as a huge thanks to the Moz team for such a fantastic MozCon, I thought I'd get a write-up of my session submitted just as soon as I arrived home.
</p>
<p>
MozCon 2013 was the biggest, best, and most exciting

Mobile App Marketing, App Retention, and Building Real Customer Relationships

<p>Posted by <a href="http://moz.com/community/users/416408">robiganguly</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><h2>Mobile app growth is stunning (and changing your

Blogging Popularity Among Fortune 500 Companies Has Increased By 50% by @smorgs13

<p>We know that CEO’s in Fortune 500 companies have been slow to use social media. Brent Csutoras showed that to us through an infographic last year. How have these companies done when it comes to blogging? Today a new study was released that shows a 50% increase in blogging popularity in the past two years. Other findings for <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div

Link Building Begins with Research and Research is Nothing Without a Human Brain

<p>A link requires two websites. If you’re building links one of those websites already belongs to you but when the other website comes in, that’s where it gets complicated. Finding that site at the other end of your would-be link takes research, and that research, if it’s going to be useful at all, requires a <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Heart to Heart About Link Building - Whiteboard Friday

<p>Posted by <a href="http://moz.com/community/users/301780">iPullRank</a></p><p>
With best practices for link building continuously changing, it can be difficult to keep track of which work well and which should be removed from our repertoire. In today's Whiteboard Friday, Michael King (a.k.a. @iPullRank) makes a case for dropping some tactics in favor of others.
</p>
<p style="text-align:

Friday, 19 July 2013

HopStop Bought By Apple For Public Transit Data

Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Thinking About Linking Your Sites Together? Think Again

<p>Recently on a video Matt Cutts (Head of Google’s Web Spam team) answered the question of whether or not you should link your sites together. The first point he makes is that you need to have a valid reason for all the different domains/sites, else it might be considered spam.</p>
<p>Second, even if you have a valid reason (i.e., different versions of a website for different countries) he suggests that you should use a drop-down menu or something like that instead

AffiloTheme's (New!) Super Easy Setup

<p>When it comes to software, there's no such thing as "too easy to use".</p>

<p>We're seriously keen about making AffiloTheme the <strong>best</strong> way to make affiliate marketing websites; we also want it to be the <strong>easiest </strong>- after all, it doesn't matter if AffiloTheme helps you set up squeeze pages, create awesome custom

Using Data to Identify Consumer Behavior Trends in the Travel Industry

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/travel-path.jpg" alt="Travel Path" width="500" height="364" class="aligncenter size-full wp-image-27509" /></p>
<p style="text-align:center;"><small>Image from: <a

Daily Search Forum Recap: July 19, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=z2Kv058l_O8:4gIjx1IYhX8:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Pictures Of Google Panda Recovery

Every wonder what the analytics and impression charts look like when you recover from a Panda update...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=CRFH1XmvSmI:9g4EPdyehz8:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Video Recap of Weekly Search Buzz :: July 19, 2013

This week's search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt by watching this video.Google has finally released that softer version of their Panda update...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=lJN-b94EGzo:tjEauaCnkFw:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a>

Why You Should Blog Less and Update More

<p>While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a </p><p>The post <a href="http://graywolfseo.com/blogging/blog-less-update-more/">Why You Should Blog Less and Update More</a> appeared first

Analyzing Influences in the Consumer’s Purchase Decision: Athletic Footwear

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/athletic-footwear.jpg" alt="Athletic Footwear Retailers" width="500" height="334" class="aligncenter size-full wp-image-27187" /></p>
<p style="text-align:center;"><small>Image from: <a

Thursday, 18 July 2013

Daily Search Forum Recap: July 18, 2013

<p>Here is a recap of what happened in the search forums today...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=fhT7csbR158:3WW7wf7kDRo:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Google Analytics Custom Reports for Enhanced Campaign Management by @HeatherCooan

<p><< Account Management Notes – July 22, 2013>> …Google flipped the enhanced campaign switch today and there was a flood of advertisers into mobile and tablet device auctions. Our CPC’s began to inflate, but we were able to weather the storm. We were prepared for battle with Google Analytics custom reports… <<Present Day>> All joking <h3>Author information</h3><div

Stop Being a Student.. And Start Being a PRO (In Just 5 Minutes)

<p>We recently posted an article by Kevin Rogers about <strong><a href="http://ryanlee.com/rebels/" target="_blank">finding your “rebel yell”</a></strong>. (If you haven’t read it yet, do it now – it will change your business).</p>
<p>Kevin asked you to spend around five minutes coming up with your rebel yell.</p>
<p>And for the hundreds of people who took those five minutes to come

5 Quick Things You Can Do This Week to Fix Your Marketing

<p><img class="right frame" src="http://netdna.copyblogger.com/images/tool-box.jpg" alt="image of tool box" title="quick fixes for your marketing" width="349" height="331"/></p>
<p>Most of the time, “quick fixes” are bogus.</p>
<p>Magic systems to make $ 100K a year in five minutes a day? Bogus.</p>
<p>Eating plans to lose 20 pounds this week?

9 Experts and a Summary: What Makes an Ideal SEO Employee?

<p>Posted by <a href="http://moz.com/community/users/158776">aaj_14</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><p>
In 2012, the SEO industry in the UK was <a

Yelp Will Allow Businesses to Sell Food, Other Services

<p style="text-align: center;"><img class="aligncenter size-article_image wp-image-208319" style="margin-top: 20px; margin-bottom: 20px;" alt="yelp logo" src="http://smallbiztrends.com/wp-content/uploads/2013/07/yelp-logo-557x297.jpg" width="557" height="297" /></p>
<p>Small businesses have turned to Yelp to get feedback from enthusiastic customers. They may soon turn to the site to generate sales as

How to Rock Content Marketing World 2013 – Six Ways

<div id="attachment_15475" class="wp-caption alignright" style="width: 310px"><img class="size-full wp-image-15475" title="joe-pulizzi-rocks-cmw12-sm" src="http://www.toprankblog.com/wp-content/uploads/joe-pulizzi-rocks-cmw12-sm.jpg" alt="Joe Pulizzi Rocks Content Marketing World" width="300" height="231" /><p class="wp-caption-text">Joe Pulizzi rocking his talk at Content

Google’s Disavow Tool: What You Need to Know, and 4 Common Myths by @jaysondemers

<p>In the aftermath of Google’s Penguin 2.0 update, more attention is being paid to sites’ link profiles. Whether your objective is a complete link audit and rebuild or simply removing a questionable link from your site’s history, the good news is that there are several ways to do it. If requests to webmasters go unanswered, <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

ICANN Awards First Agreements for New Top Level Domains

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/online_communities11.png" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fonline_communities11.png\',\'\')" rel="thumbnail"><img class="alignright size-medium wp-image-50081" alt="online_communities11"

Wednesday, 17 July 2013

SearchCap: The Day In Search, July 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads Advertisers have flocked...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

5 Data Insights into the Headlines Readers Click

<p>Posted by <a href="http://moz.com/community/users/390365">Nathan_Safran</a></p><p id="promoted">This post was originally in <a href="/ugc">YouMoz</a>, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.</p><p>
<em>A </em>Conductor <em>study finds that

The Second Coming of Affiliate Marketing

<p><a href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~entreproducer.com/" target="_blank"><img class="right frame" src="http://netdna.copyblogger.com/images/entreproducer.jpg" alt="Image of Entreproducer.com Logo" title="The Second Coming of Affiliate Marketing" width="300" height="186"/></a></p>
<p>It seems that a huge segment of the online content industry that had been

June Data is LIVE at Compete

<p><a href="https://blog.compete.com/wp-content/uploads/2013/07/television-remote.jpg"><img src="https://blog.compete.com/wp-content/uploads/2013/07/television-remote.jpg" alt="Television" width="500" height="334" class="aligncenter size-full wp-image-27279" /></a></p>
<p style="text-align:center;"><small>Image from: <a

Digital CMO Series: GroupM Next

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/dcmo-logo-2013.png" alt="Digital CMO 2013" width="960" height="316" class="aligncenter size-full wp-image-27007" /></p>
<p>This past May, Compete hosted the tenth annual <a href="http://www.digitalcmosummit.com/" target="_blank">Digital CMO Summit</a> in Miami, FL. The event brought together 200 industry leaders for three days

Why A Top SERP Rank Means More Than Just Clicks

<p>Getting to the top is hard, especially when you are talking about search results. People spend millions of dollars trying to scam the system and others are tolling away, tweaking and testing in order to reach the No. 1 spot for a search term. If you’ve made it, then you know the time and effort <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Was TechCrunch Penalized By Google?

Joe Hall posted at Threadwatch that Google may have penalized TechCrunch, one of the most popular blogs on the internet.
He looked at SEM Rush and Search Metrics data<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=jaqx1aoDUCQ:pVYf3ByHBLI:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Essential Q and A on SEO &amp; Content Marketing for Small Businesses

<p><img class="alignright wp-image-15464" style="margin-left: 5px; margin-right: 5px;" title="seo-content-insights" src="http://www.toprankblog.com/wp-content/uploads/seo-content-insights.jpg" alt="SEO Content Marketing Small Business" width="300" height="289" />The idea of making online content that is useful to people as well as easy to find and share applies to any organization whether it’s a B2B

Which Is Better: New Media Marketing Or Old School Internet Marketing?

<div id="social-essentials" class="se_left"><div class="se_button se_button_small" style="width:72px;margin:0px 8px 0px 8px"></div><div class="se_button se_button_small" style="width:85px;margin:0px 8px 0px 8px"><a href="https://twitter.com/share" class="twitter-share-button" data-url="http://www.entrepreneurs-journey.com/12360/new-media-marketing-or-internet-marketing/"

Tuesday, 16 July 2013

New Google Maps Now Open To All, No Invite Needed

Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Forget Sharknado, Mobile Warming is Coming Your Way

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/doomed7.jpg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fdoomed7.jpg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-50033" alt="doomed7" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/doomed7.jpg" onclick="return

SEO: The Future of Search Results by @dancristo

<p>10 blue links. This is how search engines currently answer questions — over a billion times each day. But what if instead of seeing 10 results, you only saw one? Sounds crazy, I know. But search is evolving and this could be its future. And it could be here a lot sooner than you think. Let’s take <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

Google Play Updates Web Store to Match Android Version

<p>While it may not seem like such a big deal on the surface, the change that Google has made to the web version of its Play store indicates something about Google that is gaining momentum.</p>
<p>The store now has the more playful (pun intended) look that most of Google’s Android apps have taken with the use of colors and simply being more visually appealing, not to mention easier to navigate and actually find what you are looking for.</p>
<p>The new

Is Music Enough to Boost the Vacuum Industry?

<p><img src="https://blog.compete.com/wp-content/uploads/2013/07/girl-music.jpg" alt="Listening to Music" width="500" height="327" class="aligncenter size-full wp-image-27361" /></p>
<p style="text-align:center;"><small>Image from: <a

3 Things Every Business Can Learn from Silicon Valley

<p><img class="alignright size-medium wp-image-5796" alt="Silicon Valley 300x300 3 Things Every Business Can Learn from Silicon Valley" src="http://imsuccesscenter.com/wp-content/uploads/2013/07/Silicon-Valley-300x300.jpg" width="300" height="300" title="3 Things Every Business Can Learn from Silicon Valley" />Many of the world’s most successful companies, including Apple, Microsoft, eBay, Cisco and Salesforce

Building An Enterprise-Level Search Marketing Team: Part 1

Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team from scratch. Your Foundation: The Search Guru...<br/>
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Please visit Search Engine Land for the full article.<div class="feedflare">
<a

Case Study: How a Self-Published Author and Blogger Negotiated a Six-Figure Traditional Book Deal

<p><img class="right frame" src="http://netdna.copyblogger.com/images/cb-case-studies.jpg" alt="Content Marketing Case Studies | copyblogger.com" title="Content Marketing Case Studies | copyblogger.com" width="270"/> 
<br>
I discovered Torre DeRoche’s fun and exciting blog a few years back, when she was in the process of self-publishing her book, <em>Love with a Chance of Drowning</em>.

REPLAY: Two-Hour Marketing Brain Dump

<p>Without further ado.. here is my recent two-hour business and marketing brain dump. It was 100% content with lots of great questions from attendees. </p>
<p>Enjoy the video…</p>
<p> </p>
<p><iframe src="http://fast.wistia.net/embed/iframe/g92rylbp2q?controlsVisibleOnLoad=true&playerColor=000000&version=v1&videoHeight=387&videoWidth=640&volumeControl=true"

Daily Search Forum Recap: July 15, 2013

<p>Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=Qc8JFd8IuXw:8qPicOm2zz0:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Monday, 15 July 2013

SearchCap: The Day In Search, July 15, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Logo Marks The 407th Birthday Of Rembrandt van Rijn Google has dedicated today’s homepage to Rembrandt van Rijn, marking the Dutch painter and...<br/>
<br/>
Please visit Search Engine Land for the full article.<div class="feedflare">
<a

What Content Marketers Really Need to Know About SEO – A Twitter Chat With @JoePulizzi #CMWorld

<p><img class="alignright wp-image-15461" style="margin-left: 5px; margin-right: 5px;" title="content-seo-cmworld" src="http://www.toprankblog.com/wp-content/uploads/content-seo-cmworld.jpg" alt="Content SEO" width="300" height="295" />Companies large and small are investing in content creation now, more than ever. Whether the investment in content marketing supports branding, sales, customer service, PR or

Why Rebels Get Rich

<p><em>“What set you free, I need you here by me…”</em> – Billy Idol</p>
<p>Have you ever noticed that the companies we love the most are usually rooted in rebellion?</p>
<p><a href="http://ryanlee.com/wp-content/uploads/2013/07/billyidol.jpg"><img class="alignright size-medium wp-image-5286" alt="billyidol"

Moving forward with the Marketing Pilgrim Job Board

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/moving-forward.jpeg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Fmoving-forward.jpeg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-49865" alt="moving forward" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/moving-forward.jpeg"

Seriously: Hiding Links With Font Colors?

I just don't get it. How can people in 2013 think Google is that dumb...<div class="feedflare">
<a href="http://feeds.seroundtable.com/~ff/SearchEngineRoundtable1?a=i-VjMiUE2r0:vzZEoPx4kQc:UCg8P_nGCaA"><img src="http://feeds.feedburner.com/~ff/SearchEngineRoundtable1?d=UCg8P_nGCaA" border="0"></img></a> <a

Stop Link Building For Penguin

<p><a href="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/linkbuilding.jpeg" onclick="return TrackClick(\'http%3A%2F%2Fwww.marketingpilgrim.com%2Fwp-content%2Fuploads%2F2013%2F07%2Flinkbuilding.jpeg\',\'\')" rel="thumbnail"><img class="alignright size-full wp-image-47931" alt="linkbuilding" src="http://www.marketingpilgrim.com/wp-content/uploads/2013/07/linkbuilding.jpeg"

Sunday Series: Home Improvement Fast Movers

<p><a href="https://blog.compete.com/wp-content/uploads/2013/07/home-improvement.jpg"><img src="https://blog.compete.com/wp-content/uploads/2013/07/home-improvement.jpg" alt="Home Improvement" width="500" height="334" class="aligncenter size-full wp-image-27081" /></a></p>
<p style="text-align:center;"><small>Image from: <a

9 Steps To Creating Engaging Content [INFOGRAPHIC]

<p><div id="attachment_10860" class="wp-caption alignright" style="width: 313px"><a href="http://www.shutterstock.com/pic-103156841/stock-photo-little-girl-writes-to-the-notepad.html" target="_blank"><img class="size-full wp-image-10860 " alt=" "

Sunday, 14 July 2013

Top 5 Things to Avoid in Order to Have Your Products Approved on Google Shopping

<p>image credit: ShutterStock If you’re a Google Shopping user, this may sound all too familiar. You sign up for a merchant account on Google Shopping and upload your Google-friendly product feed so you can start bidding on your products to have them listed. Then, it’s a waiting game to get your products approved. Much to <h3>Author information</h3><div class="ts-fab-wrapper" style="overflow:hidden"><div class="ts-fab-photo"

What is ROI, or Return on Investment?

<p><img class="aligncenter size-article_image wp-image-207844" style="margin-top: 20px; margin-bottom: 20px;" alt="What is ROI - return on investment?" src="http://smallbiztrends.com/wp-content/uploads/2013/07/what-is-ROI-return-on-investment-557x358.jpg" width="557" height="358" /><br />
We bandy acronyms about so much that sometimes we assume everyone knows what they mean. Take the acronym ROI. While experienced

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