Sunday, 25 November 2012

Why the Enterprise Should Take a Lean, Process-Based Approach to Marketing

Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. While that doesn’t mean the basic concepts are changing, it is pushing these strategies and tactics into a new phase, something we’re calling “enterprise inbound marketing.”
Enterprise inbound marketing addresses the needs of larger companies. While smaller businesses are primarily focused on brand awareness and search

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