Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization.
And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels. These days, marketers expect options, personalization, and ROI. As
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