If you spend time on Facebook, you’ve seen a great weeping and gnashing of teeth as Pages realize that they’re only reaching a tiny sliver of their audiences with each post.
Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being strong-armed encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.
For a business with a really large Facebook audience, this can run into tens of
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