How to Build a 5-Star Reputation for Your BusinessBy Brett Curry, CEO of Online Marketing Giant
Your reputation precedes you.
You’ve likely heard this phrase uttered many times on TV or in person. Maybe you have even heard the phrase directed at you. It’s always a phrase that’s loaded with meaning isn’t it? Sometimes good, sometimes not so good, but there is always some hidden meaning there.
From a personal standpoint and a business standpoint your reputation influences everything. A
Sunday, 31 March 2013
How to Consistently Write 1000 Words a Day
One of the secrets of the most successful bloggers is that they are prolific. Writing 1000 words a day is like brushing their teeth. It’s just part of a morning routine. While it may sound like a lot, once you get into the habit it’s really not that difficult. Every writer has a different way Author informationSrinivas RaoSrinivas is the host and co-founder of BlogcastFM, a show where he's interviewed over 300 bloggers,authors and entrepreneurs. He's also the author of The Skool of
Back to the Future: Forecasting Your Organic Traffic
Posted by Dan PeskinThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
Great Scott! I am finally back again for another spectacularly lengthy post, rich with wonderful titles, and this time - statistical goodness. It just so happens, that in my past short-lived career, I was a Forecast Analyst (not this kind). So today
Great Scott! I am finally back again for another spectacularly lengthy post, rich with wonderful titles, and this time - statistical goodness. It just so happens, that in my past short-lived career, I was a Forecast Analyst (not this kind). So today
Sunday Series: Top Movie Sites in Oscar Season
Image from: Movies / Shutterstock
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
Sunday Series: Top Movie Sites in Oscar Season
Image from: Movies / Shutterstock
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
Sunday Series: Top Movie Sites in Oscar Season
Image from: Movies / Shutterstock
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
In the wake of the Academy Awards at the end of February, I thought movie sites would have an interesting top movers list. I was surprised that the category as a whole had 9% less Unique Visitors than January–though still a sizable amount of traffic with nearly 59 million UVs. Neither Oscars or Academy Awards appeared on the top 100 list of keyword referrals.
Only two movies made the Top Movers list, but neither were Oscar nominees. The GI Joe Movie
SEO Finds In Your Server Log
Posted by timresnik
I am a huge Portland Trail Blazers fan, and in the early 2000s, my favorite player was Rasheed Wallace. He was a lightning-rod of a player, and fans either loved or hated him. He led the league in technical fouls nearly every year he was a Blazer; mostly because he never thought he committed any sort of foul. Many of those said technicals came when the opposing player missed a free-throw attempt and ‘Sheed’ passionately screamed his mantra: “BALL
I am a huge Portland Trail Blazers fan, and in the early 2000s, my favorite player was Rasheed Wallace. He was a lightning-rod of a player, and fans either loved or hated him. He led the league in technical fouls nearly every year he was a Blazer; mostly because he never thought he committed any sort of foul. Many of those said technicals came when the opposing player missed a free-throw attempt and ‘Sheed’ passionately screamed his mantra: “BALL
Google's Cesar Chavez Logo Insults Christians On Easter
Today is one of the most celebrated days of the year for Christians, Easter Sunday. And while search engines like Bing and Ask.com have special themes up for Easter, Google has a logo for the birthday of Cesar Chavez...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
How to Use Comics and Humor in Your Marketing
How to Use Comics and Humor in Your MarketingBy Howard Stephen Berg, the World’s Fastest Reader
As a marketer you understand the importance of communication to connect with your customers and prospects. Last month, you learned that non-verbal communication is the primary way the brain understands information. You also learned that written communication lacks these vital non-verbal clues. You began to look at CopyDoodles® as a tool enabling non-verbal communication clues to be placed within a
As a marketer you understand the importance of communication to connect with your customers and prospects. Last month, you learned that non-verbal communication is the primary way the brain understands information. You also learned that written communication lacks these vital non-verbal clues. You began to look at CopyDoodles® as a tool enabling non-verbal communication clues to be placed within a
The Weekly Compete Pulse
Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy!
PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this when optimizing campaigns for
PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this when optimizing campaigns for
The Hipster’s Dilemma
Dave — one of the finest hipsters that the city of Portland, Ore. had ever produced — had the crowd at the house party eating out of his hand.
His frames were flawlessly authentic.
His philosophizing on the unknown bands of the day, and the importance of taking long, literary afternoons in Prague was effortless.
His posture … perfectly post-postmodern.
But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake the sense of emptiness residing
His frames were flawlessly authentic.
His philosophizing on the unknown bands of the day, and the importance of taking long, literary afternoons in Prague was effortless.
His posture … perfectly post-postmodern.
But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake the sense of emptiness residing
The Big List Of Google Easter Eggs
Google is well-known for its lighter side, including things like whimsical logos, april fools’ gags and more. In the spirit of the Easter holiday, here’s a big list of “easter eggs” that Google engineers have hidden for enterprising searchers who take the time to hunt them...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Saturday, 30 March 2013
The Minimalist Marketer – Part III
In Part I of this ongoing series, I talked about clearing out the clutter. In Part II – I discussed my “desk”.
Now, in Part III, it’s time to roll up our sleeves and get serious.
Let’s talk about your “briefcase”. That’s right, we are going there.
For years, I had a cheap, beat-up bag to carry my laptop. I probably paid around $ 20 for it at Staples 5 years ago. That bag went with me everywhere.
Now it was starting to rip and it was time for an
Now, in Part III, it’s time to roll up our sleeves and get serious.
Let’s talk about your “briefcase”. That’s right, we are going there.
For years, I had a cheap, beat-up bag to carry my laptop. I probably paid around $ 20 for it at Staples 5 years ago. That bag went with me everywhere.
Now it was starting to rip and it was time for an
IRS: Dirty Dozen Tax Scams Threaten Your Business
You’ve worked hard on your business, and don’t want all that hard work destroyed by scammers aimed at draining your company of profits and cash flow.
Identity theft continues to lead the Internal Revenue Service’s annual Dirty Dozen list of scams perpetrated on individuals and businesses.
The IRS issued its yearly list this week as tax preparation season reaches its peak, a time when scammers are more likely to defraud people of their money.
IRS Acting Commissioner Steven T.
Identity theft continues to lead the Internal Revenue Service’s annual Dirty Dozen list of scams perpetrated on individuals and businesses.
The IRS issued its yearly list this week as tax preparation season reaches its peak, a time when scammers are more likely to defraud people of their money.
IRS Acting Commissioner Steven T.
Our Latest List: Small Business Events, Contests and Awards
Here at Small Business Trends we want you to have access to the most up-to-date educational resources to run your business. That includes access to educational materials. Below is our latest curated list of events, contests and awards for small businesses, for the next 60 days.
We also invite you to submit your own event, contest or award listing to the community calendar, also. To see the full list or to submit your own, please visit the Small Business Events Calendar.
Featured Events,
We also invite you to submit your own event, contest or award listing to the community calendar, also. To see the full list or to submit your own, please visit the Small Business Events Calendar.
Featured Events,
Barnacle Reviews on Google+ Local
Posted by David Mihm
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath for the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: the ability to interact on
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath for the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: the ability to interact on
SMX West 2013 – A Few Takeaways
I love conference time. It’s a great way to get together with industry friends, acquaintances, and meet many new people. SMX West 2013 was not without some great information, however. Google continues to make changes to their algorithm. In fact, a big Panda update should have already hit. There are also plans to integrate Panda Author informationBrian HarnishBrian Harnish is a professional SEO with web design skills. His expertise in nearly all areas of web design & SEO serve as the
Mobile Marketing Tips from Google, ESPN & Medialets: Connect with Your Audience on the Go
The afternoon of Day One at SES New York featured a high-level mobile marketing panel hosted byDana Todd, SVP of Global Marketing at Performics. Michael Bayle, Senior VP and General Manager at ESPN Mobile, Eric Litman, Chairman & CEO at Medialets and Brendon Kraham, Head of Global Mobile Sales and Product Strategy at Google shared the stage and their extensive knowledge on the current and coming states of mobile marketing.
The following is a collection of mobile marketing tips and
The following is a collection of mobile marketing tips and
Creative Content Marketing at Scale: Lee Odden at #SESNY
Content marketing is all the rage, though brands still struggle to attract the right audience, engage readers and convert them to buyers. Simply publishing content is no guarantee anyone is going to see it – or that they’d even want to, if quantity is currently trumping quality.
Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker. Lee gave his Creative Content Marketing:
Great content isn’t great until it’s discovered, consumed and shared, says Lee Odden, our CEO at TopRank Online Marketing and SES New York speaker. Lee gave his Creative Content Marketing:
Episode #1 – The Power Of “Rare” In Your Marketing
Episode #1 – The Power Of “Rare” In Your MarketingRussell Brunson talking about how the power of “rare” is more powerful then scarcity…
Episode #1 – The Power Of “Rare” In Your Marketing
How to Make Money - Make Money Online – Make Money
Original
Episode #1 – The Power Of “Rare” In Your Marketing
How to Make Money - Make Money Online – Make Money
Original
The Beal Deal with Dharmesh Shah (@dharmesh)
Here’s something a little different for this week’s Beal Deal. Someone I admire from afar, but have never actually met in person. How’s that for an endorsement!
If you’re not already digesting everything that Dharmesh Shah tweets, posts, or publishes, then you are doing your business a disservice. A serial (successful) entrepreneur, Dharmesh’s current project is a little software company you may have heard of…HupSpot!
If you’re running a
If you’re not already digesting everything that Dharmesh Shah tweets, posts, or publishes, then you are doing your business a disservice. A serial (successful) entrepreneur, Dharmesh’s current project is a little software company you may have heard of…HupSpot!
If you’re running a
5 Steps to Facebook Advertising - Whiteboard Friday
Posted by LaurenV
Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives?
In today's Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising. We'd love to hear your thoughts in the comments below!
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Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives?
In today's Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising. We'd love to hear your thoughts in the comments below!
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Another March Mozscape Index is Live!
Posted by carinoverturf
We're happy to announce the second Mozscape index for the month of March is now live! Data has been refreshed across all SEOmoz applications - Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
I know you're all thinking - but wait, you just launched an index last week?! This was one of our fastest indexes to finish processing - taking only 11 days! But processing overlapped slightly for this index and our previous March index.
We're happy to announce the second Mozscape index for the month of March is now live! Data has been refreshed across all SEOmoz applications - Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
I know you're all thinking - but wait, you just launched an index last week?! This was one of our fastest indexes to finish processing - taking only 11 days! But processing overlapped slightly for this index and our previous March index.
Friday, 29 March 2013
Online Marketing News: Most Effective SMB Social Sites, Converting Customers Prefer Video
Digital Now Accounts for 57% of Daily Media Consumption
Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels for radio, TV, social and other forms of content consumption in record numbers, especially in China and UAE. Social increasingly dominates the time that
Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels for radio, TV, social and other forms of content consumption in record numbers, especially in China and UAE. Social increasingly dominates the time that
17 List Building Techniques All Online Marketers Need
17 List Building Techniques All Online Marketers Need
By Matt Bacak
List building remains paramount in online marketing because email marketing is still one of the most effective ways of online marketing. 95% of all the daily internet users check their emails. They do not only use email to communicate with friends and relatives, but they use it to receive important information and transactions.
90% of online marketers owe their success to email marketing done right. This starts with knowing how
By Matt Bacak
List building remains paramount in online marketing because email marketing is still one of the most effective ways of online marketing. 95% of all the daily internet users check their emails. They do not only use email to communicate with friends and relatives, but they use it to receive important information and transactions.
90% of online marketers owe their success to email marketing done right. This starts with knowing how
17 List Building Techniques All Online Marketers Need
17 List Building Techniques All Online Marketers Need
By Matt Bacak
List building remains paramount in online marketing because email marketing is still one of the most effective ways of online marketing. 95% of all the daily internet users check their emails. They do not only use email to communicate with friends and relatives, but they use it to receive important information and transactions.
90% of online marketers owe their success to email marketing done right. This starts with knowing how
By Matt Bacak
List building remains paramount in online marketing because email marketing is still one of the most effective ways of online marketing. 95% of all the daily internet users check their emails. They do not only use email to communicate with friends and relatives, but they use it to receive important information and transactions.
90% of online marketers owe their success to email marketing done right. This starts with knowing how
File hosting service MEGA: MegaUpload reborn?
Fans of the now defunct file hosting service MegaUpload.com are probably aware of its latest incarnation from creator Kim DotCom. If you don’t know what I mean, I’m talking about MEGA, the latest player in the online file storage game.
Contenders such as Dropbox and Google Drive probably think they have nothing to worry about with MEGA, but Dotcom thinks differently. Backed with 25 times more free storage than Dropbox, MEGA just might eat up its competition.
Unlike its
Contenders such as Dropbox and Google Drive probably think they have nothing to worry about with MEGA, but Dotcom thinks differently. Backed with 25 times more free storage than Dropbox, MEGA just might eat up its competition.
Unlike its
Episode #3 – Killing “Active” Communication So You Can Get Stuff Done
Episode #3 – Killing “Active” Communication So You Can Get Stuff DoneDo you struggle to get stuff done each day? Russell talks about how to shut off active communication, switch to passive communication and how it can make you 200 – 300% more productive every day!
Episode #3 – Killing “Active” Communication So You Can Get Stuff Done
How to Make Money - Make Money Online – Make Money
Original
Episode #3 – Killing “Active” Communication So You Can Get Stuff Done
How to Make Money - Make Money Online – Make Money
Original
Business in Bulgaria: One Entrepreneur’s Journey
The narratives that surround the past and present economic state of Bulgaria are not unfamiliar ones. The transition to a liberal market economy culminated in complete economic collapse. From 1996 – 1997 Bulgaria experienced a period of instability and hyper-inflation.
The establishment of a fixed exchange rate for the Bulgarian currency and the nation’s entry into the European Union, has since stimulated macroeconomic growth. But Bulgaria remained one of the poorest member states of
The establishment of a fixed exchange rate for the Bulgarian currency and the nation’s entry into the European Union, has since stimulated macroeconomic growth. But Bulgaria remained one of the poorest member states of
Ask the Content Marketing Know-It-All
If you have a blog, you’ll know what I mean — some of the most interesting, thought-provoking material on your site often comes from reader questions in the comments.
Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)
I get tremendous value from our reader questions, so I thought I’d
Sometimes it’s the questions themselves. And sometimes it’s the response it generates — from your community and within your own thinking. (That’s why blogs are one of the earliest and most powerful forms of social media.)
I get tremendous value from our reader questions, so I thought I’d
Print? Is It Making a Comeback?
There are some BIG things about to happen here at RL headquarters as I shift more to focusing on freedom, working virtually and, of course, continuity income.
The first one is my upcoming daily podcast. That’s right, I’m doing a new one each day. Either go big or go home.
We are going to also do another DotComXpo (DCX) so mark your calendars for September 13/14, 2013 in Stamford, CT.
Plus, I will do a handful of intensive, highly-focused, small group workshops as well.
But
The first one is my upcoming daily podcast. That’s right, I’m doing a new one each day. Either go big or go home.
We are going to also do another DotComXpo (DCX) so mark your calendars for September 13/14, 2013 in Stamford, CT.
Plus, I will do a handful of intensive, highly-focused, small group workshops as well.
But
Cartoon: Been There, Done That
“Been there, done that” is sort of an old phrase. Not old like, “A penny saved is a penny earned.” But out-of-fashion old like, “Gag me with a spoon.”
So I have to admit, when this business cartoon came to me, I was a little hesitant about it. But the idea of “been there, done that” on a resume was too hard to resist.
And now I can move on to Gangnam Yolo. That’s a thing, right?
The post Cartoon: Been There, Done That appeared first on
So I have to admit, when this business cartoon came to me, I was a little hesitant about it. But the idea of “been there, done that” on a resume was too hard to resist.
And now I can move on to Gangnam Yolo. That’s a thing, right?
The post Cartoon: Been There, Done That appeared first on
Search Marketers, Pick Your Keyword Battles Wisely
Image from: Tug of War / Shutterstock
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay dividends for you.
By knowing which
Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay dividends for you.
By knowing which
How to Live Tweet Like a Pro
Posted by RuthBurr
Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.
Why I Live Tweet
I started live tweeting events a couple of years ago, when I realized that I was spending as much time and effort tweeting out the most relevant points of the session I was in as I spent taking notes –
Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it - but if you want to start live-tweeting for yourself, here are some things to keep in mind.
Why I Live Tweet
I started live tweeting events a couple of years ago, when I realized that I was spending as much time and effort tweeting out the most relevant points of the session I was in as I spent taking notes –
Thursday, 28 March 2013
How To Get My Videos Ranked
How To Get My Videos Ranked
By Matt Bacak
Knowing how to get my videos ranked was quite a headache some time back. Video marketing was just taking root and being part of the first people to try to find its value, it took quite some time trying things out.
Finally I learned about video ranking and it was a success getting my first rank. Since then I have learned how to make any video rank on the search engines. I have enjoyed additional traffic and you are lucky to have some of my ever working
By Matt Bacak
Knowing how to get my videos ranked was quite a headache some time back. Video marketing was just taking root and being part of the first people to try to find its value, it took quite some time trying things out.
Finally I learned about video ranking and it was a success getting my first rank. Since then I have learned how to make any video rank on the search engines. I have enjoyed additional traffic and you are lucky to have some of my ever working
Episode #2 – The Hidden Business Within Your Business
Episode #2 – The Hidden Business Within Your BusinessRussell Brunson talking about the hidden business inside of everyone’s businesses…
Episode #2 – The Hidden Business Within Your Business
How to Make Money - Make Money Online – Make Money
Original
Episode #2 – The Hidden Business Within Your Business
How to Make Money - Make Money Online – Make Money
Original
Here’s How David Meerman Scott Writes
As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience.
Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist, David Meerman Scott, has made it his mission to help you find that sweet spot.
Mr. Scott is the author of eight books published in over 30
Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist, David Meerman Scott, has made it his mission to help you find that sweet spot.
Mr. Scott is the author of eight books published in over 30
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions, based on the following three topics:
1. Digital Marketing Attribution – Digital Analytics & ROI
2. Social Media - Managing, Marketing, Measuring, Monetizing
3. Strategic Content Development, Curation & Marketing
The objective of this
1. Digital Marketing Attribution – Digital Analytics & ROI
2. Social Media - Managing, Marketing, Measuring, Monetizing
3. Strategic Content Development, Curation & Marketing
The objective of this
23 Things You Need To Know About Backlinks
23 Things You Need To Know About Backlinks
By Matt Bacak
Backlinks are an integral part of SEO campaigns. Once you have done your on page SEO, everything else you do that involves off-page SEO, has something to do with them. This drives a point that you would agree on, that they are very important.
But the ‘illustration’ above does not really clearly point out the importance of backlinks. I will therefore take you through on some of the importance of them.
1. Backlinks greatly
By Matt Bacak
Backlinks are an integral part of SEO campaigns. Once you have done your on page SEO, everything else you do that involves off-page SEO, has something to do with them. This drives a point that you would agree on, that they are very important.
But the ‘illustration’ above does not really clearly point out the importance of backlinks. I will therefore take you through on some of the importance of them.
1. Backlinks greatly
Daily Search Forum Recap: March 28, 2013
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
The SEO Guide To Getting Started With Google Webmaster Tools
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Google News Gets Serious About Quality Guidelines
The Google News Blog announced they have updated their news quality guidelines to make it crystal clear that if you violate their guidelines they can boot you out of the Google News index...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
The Secrets to Driving Social Commerce: Google & Mel Carson on Social ROI at #SESNY
In advance of their SES New York session on social commerce, I wanted to see what tips and tricks moderator Mel Carson and speaker Deitra Mara could share with our readers. At 9:30 am March 28th, the two will join Tami Dalley from Salesforce to present Social Media Meet ROI: The Secrets to Driving Social Commerce.
Carson and Mara graciously participated in interviews prior to their session, to share their experience and advice with marketers looking to improve their social media channel
Carson and Mara graciously participated in interviews prior to their session, to share their experience and advice with marketers looking to improve their social media channel
A to Z Tips for Improved B2B Digital Marketing ROI #SESNY
In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.
With host Laura Roth, Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello, Senior
With host Laura Roth, Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello, Senior
54% Say Google Indexes New Sites Within A Week
A few months ago we asked you how long does it typically take Google to index a new site?
Google is all about speed, from their index to their crawlers, they want new, relevant and unique content in their index immediately...
Search Engine Roundtable
Original
Google is all about speed, from their index to their crawlers, they want new, relevant and unique content in their index immediately...
Search Engine Roundtable
Original
Wednesday, 27 March 2013
How to Select the Right Name for Your New Business
Does the name of a business affect that business’s success? In most cases, absolutely it does. So how do you name a business?
While the right name can make your business popular within a short time, the wrong one can doom your prospects. The right name can create a unique business identity, but the wrong one can mar it, along with your chances of success.
Do you go with something descriptive or something creative? Do you include a location in the name? Do you decide this on your own or
While the right name can make your business popular within a short time, the wrong one can doom your prospects. The right name can create a unique business identity, but the wrong one can mar it, along with your chances of success.
Do you go with something descriptive or something creative? Do you include a location in the name? Do you decide this on your own or
Making Your Online Marketing Work: Sharpen Your Focus on This One Thing
You devour online marketing lessons. You feast on articles, reports, books, and ebooks.
Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.
Good for you.
There’s a ton of information to take in, the landscape changes daily, and if you’re going to have success marketing your product, service, or idea online, you need to master a good many practices, techniques, and tools.
The
Maybe you spend some of your precious time attending webinars and conferences, and you can’t help but join the conversation on blogs and social networks.
Good for you.
There’s a ton of information to take in, the landscape changes daily, and if you’re going to have success marketing your product, service, or idea online, you need to master a good many practices, techniques, and tools.
The
Google Publishers Question AdSense Case Study
Google published a case study on their AdSense blog showing how a web site named MakeupAlley.com was able to increase their clicks on affiliate links by over 20% and realize a 50% lift in AdSense revenue...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY
“We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.” – Joel Lunenfeld, Twitter’s VP of Global Brand Strategy and the keynote speaker this morning at SES New York.
Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights. Mobile has certainly changed the way people find, consume and engage with information. Twitter came of
Lunenfeld shared his vast experience and insight in real-time marketing in Optimizing Second Screen Engagement: Trends, Data & Insights. Mobile has certainly changed the way people find, consume and engage with information. Twitter came of
Internet Marketing 101: Facilitate Comparison of Price and Features
Two friends of mine are working on a project where they sell a study guide for an important exam here in Brazil. They have basically two product options available: a digital version and a print one. The price of the digital version is about half of the printed one. Which one do you think is selling more?
On most markets the cheaper version of a product will always outsell the most expensive one, but with some clever marketing they managed to make the print version outsell the cheaper digital
On most markets the cheaper version of a product will always outsell the most expensive one, but with some clever marketing they managed to make the print version outsell the cheaper digital
Registering To Be the Biggest Baby (Brand) Online
Image from: baby / Shutterstock
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents: online baby registries at Target, Amazon, Walmart and
The online channel is important for every brand, but it is especially important in the baby category. Brands are fighting to establish a relationship with new and expectant parents, in hopes of establishing a long term relationship with that consumer that they hope to span multiple children. This week, we decided to take a look at one of the best ways to build loyalty with new or expectant parents: online baby registries at Target, Amazon, Walmart and
8 Steps To Destroy Your Fear And Replace It With Certainty
Recently, I had a conversation with a business owner who was keen to make some changes to his business. These changes involved the sales mix of his service offerings and focusing more aggressively on a specific subset of his current customers. He realized that his true passion was for providing one of his current services to a very particular group of his current customers. This focus also had the bonus of being a much better tool to improve his financial results in addition to aligning
Titan Of The Month: Aviv Vana (Big League Film School)
Each month, I will highlight a member of my Titanium Coaching group who is kicking serious butt.
For March, it’s Aviv Vana. He’s a cinematographer from Israel who lives and breathes cinematography.
He only joined the group about 2 months ago with no idea what he was going to do. But after giving him some direction – in a couple of weeks, he now has a brand, is putting out content and connecting with lots of BIG players in the industry.
His site is now: Big League Film
For March, it’s Aviv Vana. He’s a cinematographer from Israel who lives and breathes cinematography.
He only joined the group about 2 months ago with no idea what he was going to do. But after giving him some direction – in a couple of weeks, he now has a brand, is putting out content and connecting with lots of BIG players in the industry.
His site is now: Big League Film
Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule
Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can.
The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements.
Not sure what 20% text looks like? See below for a
The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements.
Not sure what 20% text looks like? See below for a
60% Of SEOs Not Worried About Using Mass No Index
A few months ago, I polled you guys asking how concerned you are about too many no index tags hurting your search rankings.
Well...
Search Engine Roundtable
Original
Well...
Search Engine Roundtable
Original
Tuesday, 26 March 2013
AffiloTools Easter Egg!
Hello all!
Remember those new AffiloTools dashboard redesigns I told you about a few weeks ago?
Just a quick easter egg for your weekend - the first of those design/usability changes is now available!
If you log into AffiloTools, you should see our new, designs in the header navigation and sidebar.
There's still some stuff from the old designs and color scheme which won't change just yet (e.g. the project dropdown), but the sidebar menu should already look better and be
Remember those new AffiloTools dashboard redesigns I told you about a few weeks ago?
Just a quick easter egg for your weekend - the first of those design/usability changes is now available!
If you log into AffiloTools, you should see our new, designs in the header navigation and sidebar.
There's still some stuff from the old designs and color scheme which won't change just yet (e.g. the project dropdown), but the sidebar menu should already look better and be
Test Podcast Post
Test Podcast PostTest…
Test Podcast Post
How to Make Money - Make Money Online – Make Money
Original
Test Podcast Post
How to Make Money - Make Money Online – Make Money
Original
New Calculator Helps You Determine The Effectiveness of Your Mobile Efforts
PPC is a great investment, but it’s been difficult to know how effective we’re being. Mobile devices have changed the game dramatically. People are not using the internet the same as they used to. They’re also interacting with local businesses like never before. It’s important to know that there are different mobile conversions. They are: Author informationAdam MorganAdam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, he updates his
Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’
“Ungoogleable” won’t become an official word in Sweden … at least, not this year. As Sveriges Radio reports (found via The Verge), the Language Council of Sweden won’t be adding ogooglebar, which translates to “ungoogleable,” to its official list of new...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google
Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove this point, in an attempt to influence the...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
The Science of Researching Your Market
The Science of Researching Your MarketBy Kevin Hill, the Professor of High Response
One of the ways many aspiring copywriters and marketers really screw up their conversions is by not doing enough research for their product.
They think they can create a product or service and treat it like the movie Field of Dreams, “If you build it, they will come.”
This couldn’t be further from the truth! Good copywriters perform painstaking research before they even write a single word. If you don’t
One of the ways many aspiring copywriters and marketers really screw up their conversions is by not doing enough research for their product.
They think they can create a product or service and treat it like the movie Field of Dreams, “If you build it, they will come.”
This couldn’t be further from the truth! Good copywriters perform painstaking research before they even write a single word. If you don’t
5 Simple Steps to Boosting Your Productivity by 300%
As an entrepreneur, your productivity directly impacts your income. The impact is exponential. If you double your productivity, you don’t just double your income – you easily multiply your earnings by 5 times, 10 times or even more. Mastering productivity is one of the highest leverage skills you could learn.
Here are five simple yet powerful ways to boost your productivity.
#1: Identify Your Time Leaks
Programs like Time Doctor allow you to track exactly what you do with your time.
Here are five simple yet powerful ways to boost your productivity.
#1: Identify Your Time Leaks
Programs like Time Doctor allow you to track exactly what you do with your time.
Go Remote: 10 Ways to Free Up Your Business With a Tablet
Get away from your desk. It may be ruining your creativity and productivity. If you think the iPad, BlackBerry Playbook, Google Nexus 10, or Amazon Kindle Fire — to name just a few brands — are just for entertainment or reading, think again. Tablets are quickly changing our work habits and the way our businesses operate.
We tapped into the mobility expertise of Plantronics marketing director, Judi Hembrough, to get her take on how small businesses are using tablets today. Below
We tapped into the mobility expertise of Plantronics marketing director, Judi Hembrough, to get her take on how small businesses are using tablets today. Below
Google Universal Analytics
Google has announced they've opened up the beta for Google Universal Analytics to all Google Analytics publishers.
What is Universal Analytics...
Search Engine Roundtable
Original
What is Universal Analytics...
Search Engine Roundtable
Original
Bing Offers Recommendations for SEO-Friendly AJAX: Suggests HTML5 pushState
Bing has announced support for HTML5 pushState as a way to implement AJAX on a site in a way that enables Bing to crawl and index the URLs and content. Since Google has supported this implementation since early 2012, site owners finally have an AJAX option that can be crawled and indexed by both...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Monday, 25 March 2013
Daily Search Forum Recap: March 25, 2013
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
Infographic: The Most Tried and Failed Small Businesses
If you are running a small business and have been around for any length of time, give yourself a pat on the back. I’ve been running my small business for 16 years now and believe me, I’m thankful each and every day. I especially feel that way after coming across this small business infographic on some of the most tried and failed small businesses.
Did you know that recent studies have shown that 50 percent of small businesses will fail within the first year? How about the fact that
Did you know that recent studies have shown that 50 percent of small businesses will fail within the first year? How about the fact that
21 Minute Traffic: Email Solo Ads
21 Minute Traffic: Email Solo AdsHow Email Solo Ads Work
Solo ads are the fastest way to build your list from scratch. You simply pay someone with a list to promote your squeeze page for you. And this is easy because you do not need to spend hours doing SEO or buying PPC ads… you just need to find the right people who can send an email to their list, promoting your squeeze page for you.
Turning Traffic Into Cash
When you buy solo ads, you are buying clicks to your site. The going rate is
Solo ads are the fastest way to build your list from scratch. You simply pay someone with a list to promote your squeeze page for you. And this is easy because you do not need to spend hours doing SEO or buying PPC ads… you just need to find the right people who can send an email to their list, promoting your squeeze page for you.
Turning Traffic Into Cash
When you buy solo ads, you are buying clicks to your site. The going rate is
Google Adds Publisher Opt-Out Tool For Shopping, Flights, Hotels & Local Search
Don’t want your content to be included in many of Google’s vertical search services, such as Google Shopping or Google+ Local? Google’s got a new tool for that, a result of its agreement earlier this year with the US Federal Trade Commission over anti-trust charges. Announced on...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
How To Write Good Quality Content, Stay In Peace With People And Search Engines
Good quality blog content is the backbone of your online business. We all should have probably learned this lesson by now; especially after either getting slapped or watching our friends get slapped by the search God, Google. Not just for Google, but the only way to please people and search engines is to have good Author informationJane SheebaJane, scientist turned entrepreneur, shares the elements of successful blogging at her blog Problogging Success. She mainly focuses on blog content
Grab Every Premium WordPress Theme We Make at One Irresponsibly Low Price …
This promotion is over. Thanks everyone!
It’s been one long winter, so we’ve decided to put together one crazy deal to help you celebrate the arrival of spring. Ready?
Until this Friday, you can grab …
The Genesis Framework for WordPress
All 42 of our StudioPress child themes
12 bonus WordPress themes
And, every single theme we make in the future
… for only $ 299.95.
For you accounting types out there, that’s a savings of $ 912.75, if you were to purchase
It’s been one long winter, so we’ve decided to put together one crazy deal to help you celebrate the arrival of spring. Ready?
Until this Friday, you can grab …
The Genesis Framework for WordPress
All 42 of our StudioPress child themes
12 bonus WordPress themes
And, every single theme we make in the future
… for only $ 299.95.
For you accounting types out there, that’s a savings of $ 912.75, if you were to purchase
7 Ways to Write Damn Bad Copy
It’s obvious that creativity is an essential part of being a remarkable writer.
But when a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.
The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer’s problem?).
The
But when a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.
The results-oriented writer emphasizes problem solving with clear, concise, and compelling copy (for example: How do I demonstrate that our product will solve our target customer’s problem?).
The
Sunday Series: Top E-Card Sites in February
I was surprised e-card sites had 8% less monthly Unique Visitors in February (15.8 million). I expected Valentine’s Day to drive higher-than usual traffic to the sites. In a tough month, some e-card sites still grew significantly: a number of smaller sites including spanish e-card sites tuparara.com, correomagico.com and gusanito.com, along with the major brand americangreetings.com.
Looking at the past two years, February hasn’t favored e-card sites–and its gotten
Looking at the past two years, February hasn’t favored e-card sites–and its gotten
U.S. Capital Equipment Tax Deduction Rule Pending
A new law being proposed in the U.S. House of Representatives will stabilize the amount small businesses can deduct for machinery, equipment, vehicles, furniture, off the shelf software and other qualifying property.
An official IRS release on the proposed law explains:
The section 179 deduction enables small businesses to deduct up to $ 250,000 of the cost of machinery, equipment, vehicles, furniture, and other qualifying property placed in service during 2009 ($ 285,000 for qualifying
An official IRS release on the proposed law explains:
The section 179 deduction enables small businesses to deduct up to $ 250,000 of the cost of machinery, equipment, vehicles, furniture, and other qualifying property placed in service during 2009 ($ 285,000 for qualifying
Sunday, 24 March 2013
How to Create Your Content Marketing Game Plan
Content marketing is crucial to developing a worthwhile Internet presence for your blog, website or business. Content marketing helps increase traffic, build links and create strong brand awareness.
Quality content is of the highest importance when you’re developing filler for your Internet spaces. It not only makes your informational outlets more credible to users, it also means Google and other search engines will rank your site higher than others based on the quality of the content
Quality content is of the highest importance when you’re developing filler for your Internet spaces. It not only makes your informational outlets more credible to users, it also means Google and other search engines will rank your site higher than others based on the quality of the content
Getting A Better Understanding Of Hreflang
Many SEOs start off by looking after local clients. I offer my SEO Services to Melbourne (Australia not USA) based businesses with a strong focus on ranking in Melbourne and the SEO strategy for getting them ranked have a strong local flavour to it . But like with any business as they grow they want Author informationSaijo GeorgeSaijo George works as a SEO Consultant in Melbourne offering SEO Services to various businesses in Melbourne, Australia. He helps Small Business and Enterprise
Supreme Court: You Bought It, You Own It, You Can Resell It
This past week the United States Supreme Court decided a case that reinforced the right to re-sell something that you had lawfully bought.
Now — you might be wondering what’s so earth shattering about that. After all, hasn’t that always been true? You own an iPad and want to get a new tablet instead? Just sell the old iPad or donate it or recycle it — because it’s yours and you can do what you want with it. Bought a book and no longer need it? You sell
Now — you might be wondering what’s so earth shattering about that. After all, hasn’t that always been true? You own an iPad and want to get a new tablet instead? Just sell the old iPad or donate it or recycle it — because it’s yours and you can do what you want with it. Bought a book and no longer need it? You sell
Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google
Late last week a group of Google critics, rivals and complainants sent an “open letter” to EU competition commissioner JoaquÃn Almunia asking him to focus on the “vertical search” or “search neutrality” dimensions of the Google antitrust case. The letter says,...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Why You Should Care About Supreme Court Decisions
Earlier this week, the U.S. Supreme Court ruled in the controversial and divisive case of Kirtsaeng v. John Wiley & Sons, essentially backing the importation and resale of goods, included copyrighted ones, purchased abroad.
The case centered around Supap Kirtsaeng, a Thailand native and a now-former student in the U.S. He carved out a business for himself importing cheaper textbooks from his native country and reselling them online. Though the textbooks were legally purchased, published
The case centered around Supap Kirtsaeng, a Thailand native and a now-former student in the U.S. He carved out a business for himself importing cheaper textbooks from his native country and reselling them online. Though the textbooks were legally purchased, published
10 Best Strategy Books to Beat the Competition
One key to beating the competition is to adopt a strategy that sets your business apart. It’s important, now more than ever, that business people be aware of how competitors are marketing, hiring, protecting their intellectual property, leveraging the social media wave, deploying leadership techniques and the full complement of techniques it takes to be successful in a highly competitive business landscape.
When browsing the business books at the bookstore, online, or even at the local public
When browsing the business books at the bookstore, online, or even at the local public
There’s Still Time to Join Us at SOBCon this May and Save $100
This May 3-5 in Chicago, the SOBCon conference will once again be bringing people together to connect and improve their businesses. I’m a big fan of this intimate conference for bringing together great people, lots of heart, and a smart business focus.
Take a look at this post to learn more about why I’m a SOBCon fan and why I’ll be speaking there this year.
And lucky you, you can still save $ 100 off the conference fee just by entering the code sob100 when you register
Take a look at this post to learn more about why I’m a SOBCon fan and why I’ll be speaking there this year.
And lucky you, you can still save $ 100 off the conference fee just by entering the code sob100 when you register
Get To The Money…
I see it every single day.
Wannabe entrepreneurs who find hundreds of excuses to stall and delay.
They’ll spend weeks reshooting their “welcome” video dozens of times.
They will spend months agonizing over a logo. And even more time on a tagline.
But none of that matters until you can answer one, very important question…
“Will people buy it?”
That’s right.. the video, the logo and the tagline don’t mean a thing unless you get to the core of the
Wannabe entrepreneurs who find hundreds of excuses to stall and delay.
They’ll spend weeks reshooting their “welcome” video dozens of times.
They will spend months agonizing over a logo. And even more time on a tagline.
But none of that matters until you can answer one, very important question…
“Will people buy it?”
That’s right.. the video, the logo and the tagline don’t mean a thing unless you get to the core of the
Saturday, 23 March 2013
More Tweets Equals Higher TV Ratings Or Is it the Other Way Around?
Nielsen and SocialGuide made a very interesting statement this week. They say that an increase in Tweets about a TV program equals an increase in ratings for that program.
Specifically:
For 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes.
A 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.
For 35-49 year olds, a 14.0% increase in Twitter volume is associated with a 1% increase in
Specifically:
For 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes.
A 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.
For 35-49 year olds, a 14.0% increase in Twitter volume is associated with a 1% increase in
Stay In Your Lane
A few weeks ago, my brother-in-law Robert suffered a stroke. They caught it quickly, he’s working hard in rehab and making great progress every day.
Recently, my wife and I were visiting him and he said one of his favorite lines… “stay in your lane”. He was referring to a person doing something that is way out of their expertise.
The minute he said those words, I told him I will write a blog post about it. And here we are…
STAY IN YOUR LANE
What is in YOUR
Recently, my wife and I were visiting him and he said one of his favorite lines… “stay in your lane”. He was referring to a person doing something that is way out of their expertise.
The minute he said those words, I told him I will write a blog post about it. And here we are…
STAY IN YOUR LANE
What is in YOUR
Personalization and SEO - Whiteboard Friday
Posted by randfish
Personalization usage data and user data give marketers deep insights into their users' interests and actions. But how can you make the most out of these complex data sets to better serve your SEO campaigns?
In this week's Whiteboard Friday, Rand takes us through the intricate world of personalization and how it affects SEO. We'd love to hear your thoughts and tips in the comments below!
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version: "v1",
Personalization usage data and user data give marketers deep insights into their users' interests and actions. But how can you make the most out of these complex data sets to better serve your SEO campaigns?
In this week's Whiteboard Friday, Rand takes us through the intricate world of personalization and how it affects SEO. We'd love to hear your thoughts and tips in the comments below!
wistiaEmbed = Wistia.embed("y4nc5vozs4", {
version: "v1",
The Weekly Compete Pulse
Hope you are all having a happy first week of spring! If you’ve been lucky enough to be out enjoying some nice weather–here’s a recap of the most popular internet and marketing stories Compete shared online this week.
Twitter turned seven years old. Did you know that Twitter was created during a hackathon at the top of a playground slide? Here are seven things that you didn’t know about Twitter for it’s 7th birthday.
You could be seeing less cashiers at Walmart
Twitter turned seven years old. Did you know that Twitter was created during a hackathon at the top of a playground slide? Here are seven things that you didn’t know about Twitter for it’s 7th birthday.
You could be seeing less cashiers at Walmart
The Beal Deal with Matt McGee (@MattMcgee)
The internet marketing blog space can get a little crowded, but fortunately–for the most part–we’re all good friends. That’s why it’s a non-issue that our next Beal Deal interviewee is the Editor-in-Chief at Search Engine Land and Marketing Land.
That’s mostly because Matt McGee is simply a great guy to know. In fact, part of the reason for inviting M2 (his rapper name…I kid) to take part in the Beal Deal is because I think you’ll enjoy getting
That’s mostly because Matt McGee is simply a great guy to know. In fact, part of the reason for inviting M2 (his rapper name…I kid) to take part in the Beal Deal is because I think you’ll enjoy getting
21 Minute Traffic: Instant PLR Content
21 Minute Traffic: Instant PLR ContentTurning Traffic From Instant PLR Content Into Cash
Quality content has a powerful pulling effect on search engines and individual visitors who might be interested in your company. For example, posting to a blog regularly is one of the best ways to increase your search engine visibility and build your market’s confidence in you. Plus, you’ll also need content for social networks, ethical bribes, and more as part of your online traffic generation plan.
Quality content has a powerful pulling effect on search engines and individual visitors who might be interested in your company. For example, posting to a blog regularly is one of the best ways to increase your search engine visibility and build your market’s confidence in you. Plus, you’ll also need content for social networks, ethical bribes, and more as part of your online traffic generation plan.
Grab 7 Years of Copyblogger Teaching in 20 Emails (No Charge)
Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation?
Want to convert those leads to customers and clients?
We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.
This 20-installment email course and newsletter delivers the techniques and strategies you need to know to become a much smarter marketer online.
Find out more and sign up (free) right here.
About the Author: Brian Clark is
Want to convert those leads to customers and clients?
We’ve got you covered with Internet Marketing for Smart People. And there’s absolutely no charge.
This 20-installment email course and newsletter delivers the techniques and strategies you need to know to become a much smarter marketer online.
Find out more and sign up (free) right here.
About the Author: Brian Clark is
What Corporate Blogs Could Learn from the Success of Personal Blogs
If you look at most company blogs, they’re incredibly boring. They’re often nothing more than stock marketing material and cut/paste press releases. I’ve seen company blogs where every single post is about a new function or feature added to their product. As a result not a single potential customer reads the blog. The blog is Author informationSrinivas RaoSrinivas is the host and co-founder of BlogcastFM, a show where he's interviewed over 300 bloggers,authors and
Free Publicity: Looking for Guests
After writing the post yesterday about “staying in your lane”, a few people asked what’s in MY lane.
One thing I love to do (and I think I’m pretty good at) is playing the “host”.
Live events. Webinars. Interviews. Workshops.
I love to find great people and introduce them to you.
With that being said – here are a few things I’ll be ramping up this year and I need to find even MORE great people.
1. Online Events: I will be doing a series of online
One thing I love to do (and I think I’m pretty good at) is playing the “host”.
Live events. Webinars. Interviews. Workshops.
I love to find great people and introduce them to you.
With that being said – here are a few things I’ll be ramping up this year and I need to find even MORE great people.
1. Online Events: I will be doing a series of online
Why, When, What and How to Outsource Tasks
Is it a good idea for a small business to outsource some tasks?
Contrary to what many small business entrepreneurs think, it is often a great idea to outsource certain tasks to others. But, before you make any decisions to outsource, here are a few things you need to think about.
Why, When, What and How to Outsource Tasks
Why Outsource Tasks?
You may have the talent to do it all. However, if you indeed do it all, it may become difficult to achieve the ultimate objective – to enhance the
Contrary to what many small business entrepreneurs think, it is often a great idea to outsource certain tasks to others. But, before you make any decisions to outsource, here are a few things you need to think about.
Why, When, What and How to Outsource Tasks
Why Outsource Tasks?
You may have the talent to do it all. However, if you indeed do it all, it may become difficult to achieve the ultimate objective – to enhance the
Would You Look for a Financial Planner on Pinterest?
Pinterest hit 10 million unique monthly visitors faster than any other independent site in history. Their user numbers have increased 2,702.2% since May 2011 and the average user spends more than an hour on the site.
It’s stats like these that have convinced marketers in every industry that Pinterest is worth the time invested. But is a site’s popularity a good enough reason to get involved?
Yahoo Finance recently posted an article about financial industry professionals on
It’s stats like these that have convinced marketers in every industry that Pinterest is worth the time invested. But is a site’s popularity a good enough reason to get involved?
Yahoo Finance recently posted an article about financial industry professionals on
3 Essential Content Curation Best Practices to Boost Content Marketing Performance
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media.
Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or
Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.
Qualitative curation over time helps associate the topics being curated with the company or
Friday, 22 March 2013
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months.
Digital marketing moves faster than any other market on earth. That makes peering into the future a kind of mission-critical activity.
But by ‘the future’ we don’t mean 5 years away – that would be ridiculous. We mean the next 12-18 months. A timescale you can do something about; a timescale you can build into your plans.
The Future of Digital Marketing (FODM), now in Asia, is the only place where senior digital marketers (client-side
Digital marketing moves faster than any other market on earth. That makes peering into the future a kind of mission-critical activity.
But by ‘the future’ we don’t mean 5 years away – that would be ridiculous. We mean the next 12-18 months. A timescale you can do something about; a timescale you can build into your plans.
The Future of Digital Marketing (FODM), now in Asia, is the only place where senior digital marketers (client-side
Daily Search Forum Recap: March 22, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
CheapOair Creates Turbulence In Travel Industry
Many companies have entered the online travel space; only a minority have truly succeeded. CheapOair is one of the newer players in the online travel space, founded in 2005. Nonetheless it’s working hard to create turbulence in the space with a vision of “shaking up the travel industry,” being a “one-stop solution for affordable flights, hotels, cars and vacation packages,” and “dedicated to providing live support 24/7.”1
To assess progress to date, Compete used a combination
To assess progress to date, Compete used a combination
Small Business Lending Up for First Time in 10 Quarters
Small business owners received some good news this week as it was reported that lending to them has increased for the first time in 10 quarters.
According to a report at Inc.com, the U.S. Small Business Administration released its quarterly report this week showing the loans to small businesses have increased for the first time in more than two years, a potential sign that some companies are coming out of the economic recession.
Overall, lending to small businesses increased by four-tenths
According to a report at Inc.com, the U.S. Small Business Administration released its quarterly report this week showing the loans to small businesses have increased for the first time in more than two years, a potential sign that some companies are coming out of the economic recession.
Overall, lending to small businesses increased by four-tenths
Sell More with Quality Ecommerce Website
eCommerce websites are designed to sell – it’s their main goal, but, sadly in reality, we often see online retailers using the copy of the product manufacturer to describe to the potential customer its characteristics and value; often repeating inadequate copy on every service or product they sell on their website and failing to Author informationSandra MillerSandra Miller is a freelance writer from Brooklyn, loves writing ecommerce tips. You can reach her at Google+.Google+The post
Online Marketing News: YouTube Hits 1 Billion Users, Twitter Turns Seven, Marketing Budgets Grow
YouTube Gen C Stats Show Cross-Device Connectivity as Video Giant Reaches 1 Billion Monthly Users
YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of Generation C multiscreen behavior, Google researchers found:
47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of
YouTube made two interesting announcements this week, one each on the YouTube Global and Google Agency blogs. In a study of Generation C multiscreen behavior, Google researchers found:
47% of Gen C users interact with YouTube as a destination site by actively searching for videos.
The amount of time Gen C spends watching YouTube on their smartphones is up 74% from last year, when the number of
A Good Place To Look On A Friday – Marketing Pilgrim’s JOB Board
If you are looking for a new job as this week comes to an end then you should check out the Marketing Pilgrim Internet Marketing Job Board.
If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $ 27 / per month per listing as well.
**UPDATED as of March 21, 2013** Here is a quick sampling of some of the jobs listed currently.
Social Media and Web Marketing Specialist - Sisters of Mercy of the Americas – Silver
If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $ 27 / per month per listing as well.
**UPDATED as of March 21, 2013** Here is a quick sampling of some of the jobs listed currently.
Social Media and Web Marketing Specialist - Sisters of Mercy of the Americas – Silver
Why You Should Fire Yourself
What would you do if you discovered that the secret to your success online lay in firing yourself? Would you do it?
That’s the question Alex, a freelance copywriter, had to face.
Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.
From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.
Opportunities soon began to open up for him,
That’s the question Alex, a freelance copywriter, had to face.
Alex started his copywriting business three years ago, after the local newspaper he worked for as a staff writer was shut down.
From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites, and sending query after query.
Opportunities soon began to open up for him,
More Verification Controls With Google Webmaster Tools
Google announced they have improved a few things with Google Webmaster Tools verification.
(1) They now show more details on who is verified for your site and how.
(2) They also do not let you remove a user unless that verification method is removed...
Search Engine Roundtable
Original
(1) They now show more details on who is verified for your site and how.
(2) They also do not let you remove a user unless that verification method is removed...
Search Engine Roundtable
Original
How to Utilize Twitter Marketing Strategies
Twitter is a great platform for marketing your products and services. There are a variety of options available that can make it possible to implement a variety of social media marketing tactics that will get your business and brand exposure.
Hashtags
Utilizing trending hashtags, as well as custom hashtags that are unique to your current promotions or products, can be a great way to increase engagement and exposure. However, there’s a word of caution when it comes to utilizing trending
Hashtags
Utilizing trending hashtags, as well as custom hashtags that are unique to your current promotions or products, can be a great way to increase engagement and exposure. However, there’s a word of caution when it comes to utilizing trending
Thursday, 21 March 2013
Announcing the Just-Discovered Links Report
Posted by The_Tela
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Hey everyone, I'm Tela. I head up data planning at SEOmoz, working on our indexes, our Mozscape API, and other really fun technical and data-focused products. This is actually my first post on the blog, and I get to announce a brand new feature - fun!
One
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Hey everyone, I'm Tela. I head up data planning at SEOmoz, working on our indexes, our Mozscape API, and other really fun technical and data-focused products. This is actually my first post on the blog, and I get to announce a brand new feature - fun!
One
Use Content Curation to Grow Your Company Beyond Being a Me-Me-Me Brand
Most children are taught at an early age to share and that everything is NOT all about them. It can be a painful life lesson for some to grasp – especially if they don’t pick it up until later in life – but it’s an important one nonetheless.
This particular life lesson also applies to how brands approach content marketing. In the age of brands-as-publishers and empowered consumers, companies need to understand that what they publish cannot only be about themselves.
Why
This particular life lesson also applies to how brands approach content marketing. In the age of brands-as-publishers and empowered consumers, companies need to understand that what they publish cannot only be about themselves.
Why
5 Ways to Build Your Company’s Attractive Character
5 Ways to Build Your Company’s Attractive CharacterBy Russell Brunson, “Overnight Success Maker”
I want to teach you the concept of creating an “attractive character” for your business. This concept will allow you to take your existing subscribers and customers and turn them into raving fans who purchase more products more often, and refer more people back to your business.
But before I show you how to create an attractive character, I want to share with you a few examples of
I want to teach you the concept of creating an “attractive character” for your business. This concept will allow you to take your existing subscribers and customers and turn them into raving fans who purchase more products more often, and refer more people back to your business.
But before I show you how to create an attractive character, I want to share with you a few examples of
The Numbers Don’t Lie: Using Google Analytics to Increase Traffic, Conversion and User Experience
The Numbers Don’t Lie: Using Google Analytics to Increase Traffic, Conversion and User ExperienceWritten by Brett Curry, CEO of OnlineMarketingGiant.com
Most of today’s great companies are data driven. Google, Amazon, Zappos, and most of the top online retailers put a huge emphasis on data. But not just any data, actionable data. Data is only useful if you can use it to make changes and decisions that will grow your business. There is something to be said for intuition and gut
Most of today’s great companies are data driven. Google, Amazon, Zappos, and most of the top online retailers put a huge emphasis on data. But not just any data, actionable data. Data is only useful if you can use it to make changes and decisions that will grow your business. There is something to be said for intuition and gut
How to Capture Attention in Your Sales Messages With Eye-Popping Graphics and Call-Outs!
How to Capture Attention in Your Sales Messages With Eye-Popping Graphics and Call-Outs!By Howard Stephen Berg, World’s Fastest Reader
You understand the importance of delivering persuasive copy to your prospects and clients. You also know that for the past two issues I have been sharing information on how to unleash the power of CopyDoodles® marketing tools to successfully accomplish your goals. In this final installment, you’ll be delighted with the additional tools and templates you can
You understand the importance of delivering persuasive copy to your prospects and clients. You also know that for the past two issues I have been sharing information on how to unleash the power of CopyDoodles® marketing tools to successfully accomplish your goals. In this final installment, you’ll be delighted with the additional tools and templates you can
Daily Search Forum Recap: March 21, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
How to Write Interesting Content for a “Boring” Topic
If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.
The secret to making so-called boring source material work is almost shocking in its simplicity.
It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.
All of that is very useful in creating compelling content —
The secret to making so-called boring source material work is almost shocking in its simplicity.
It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.
All of that is very useful in creating compelling content —
10 Big Sales Copy Boosters
10 Big Sales Copy BoostersWritten by Kevin Hill, Professor of High Response
In this article I’m going to be explicating a letter I wrote for the Glazer-Kennedy Inner Circle. This is a letter that runs a free offer for one of Dan Kennedy’s $ 197 courses: 8 Big Ideas.
This letter is sent out to anyone who purchases his Magnetic Marketing course. The letter is stuffed in the package and it pitches the “8 Big Ideas” course for free. The prospect then calls in and claims their course and
In this article I’m going to be explicating a letter I wrote for the Glazer-Kennedy Inner Circle. This is a letter that runs a free offer for one of Dan Kennedy’s $ 197 courses: 8 Big Ideas.
This letter is sent out to anyone who purchases his Magnetic Marketing course. The letter is stuffed in the package and it pitches the “8 Big Ideas” course for free. The prospect then calls in and claims their course and
Google: Sorry We Accidentally Penalized Your Site
Yesterday, Digg was completely delisted from Google's search index. Some thought it was an issue with their robots.txt file, some thought it was a Google bug and some had no idea what to think.
What was it...
Search Engine Roundtable
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What was it...
Search Engine Roundtable
Original
Touchdown for Super Bowl Automotive Ads?
Image from: Ram Super Bowl / Detroit Free Press
The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re high-profile and one-stop shopping (one concise effort to gain exposure to
The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re high-profile and one-stop shopping (one concise effort to gain exposure to
Look Out for Lexus
Image from: Lexus / automotive.com
Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past.
Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus is the third best selling luxury brand in the US, trailing BMW and Mercedes but
Recently, Lexus announced plans for its first ever global branding campaign set to kick off in May 2013. The objective is to generate interest and appeal among younger people who may not have considered Lexus in the past.
Globally, Lexus sales trail the German brands – BMW, Audi and Mercedes – by a considerable margin. However, here in the US it’s a different story. Lexus is the third best selling luxury brand in the US, trailing BMW and Mercedes but
Find Animated GIFs With Google Image Search
Who doesn't love animated GIFs? Seriously?
Well, Google announced on Google+ that they now let you search for animated images, as well as transparent images, using the advanced search feature.
Search Engine Roundtable
Original
Well, Google announced on Google+ that they now let you search for animated images, as well as transparent images, using the advanced search feature.
Search Engine Roundtable
Original
Wednesday, 20 March 2013
Daily Search Forum Recap: March 20, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
21 Minute Traffic: How to Build a Rabid Following on Pinterest
21 Minute Traffic: How to Build a Rabid Following on PinterestWritten by Lance King, Pin Guru
How Pinterest Works
Did you know Pinterest can be used to generate leads for your business? It’s true, but before unlocking the power of how this hot social networking platform can stimulate your bottom-line, it’s important to understand the overall purpose of Pinterest.
Created by a small team in Palo Alto, California, Pinterest is a viral pinboard that allows a community of users to paste their
How Pinterest Works
Did you know Pinterest can be used to generate leads for your business? It’s true, but before unlocking the power of how this hot social networking platform can stimulate your bottom-line, it’s important to understand the overall purpose of Pinterest.
Created by a small team in Palo Alto, California, Pinterest is a viral pinboard that allows a community of users to paste their
Rock Stars, Goonies, and your Content Marketing Empire
As Beth mentioned yesterday, the Copyblogger team is back from a get-together in Austin during SXSWi.
As you might imagine with this crew, we had a lot of fascinating conversations. One thing that struck me again and again was that even though we have a lot of employees you might call “rock stars,” none of them would in 10,000 years describe themselves that way.
They don’t focus on their impressive lists of accomplishments. They don’t make a point of letting you know
As you might imagine with this crew, we had a lot of fascinating conversations. One thing that struck me again and again was that even though we have a lot of employees you might call “rock stars,” none of them would in 10,000 years describe themselves that way.
They don’t focus on their impressive lists of accomplishments. They don’t make a point of letting you know
The HubSpot Culture Code: Creating a Company We Love
We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically.
As we iterate on this living document, you can always find the latest and greatest version by going to CultureCode.com.
So, hold up. Regular readers might be wondering
As we iterate on this living document, you can always find the latest and greatest version by going to CultureCode.com.
So, hold up. Regular readers might be wondering
SearchCap: The Day In Search, March 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Snag A Sale From A Simple ‘Contact Us’ Page Getting website sales isn’t all about product pages and shopping carts. Many business owners...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Beyond SEO: Using Search for Traffic and Insights
Beyond SEO: Using Search for Traffic and InsightsBy Brett Curry, CEO of OnlineMarketingGiant.com
Search Engine Optimization is a polarizing topic. For some the phrase conjures up images of spammers and hackers trying to “game” the system and trick Google into ranking their site. To others the term SEO brings to mind self-proclaimed tech wizards who charge huge fees for SEO without ever really explaining what they do or how they do it. To a smaller group SEO means studying search
Search Engine Optimization is a polarizing topic. For some the phrase conjures up images of spammers and hackers trying to “game” the system and trick Google into ranking their site. To others the term SEO brings to mind self-proclaimed tech wizards who charge huge fees for SEO without ever really explaining what they do or how they do it. To a smaller group SEO means studying search
14 Advantages of an Online Business
14 Advantages of an Online Business
By Matt Bacak
In today’s world, Internet or online business is a powerful communication and tool for small and large businesses. Today, most own a website which makes a powerful impact on the business. The internet has changed the life style of the people. This article deals with the advantages of online internet business.
Setting up an online business is not an easy task. It requires a lot of planning and strategizing. Online system enables small
By Matt Bacak
In today’s world, Internet or online business is a powerful communication and tool for small and large businesses. Today, most own a website which makes a powerful impact on the business. The internet has changed the life style of the people. This article deals with the advantages of online internet business.
Setting up an online business is not an easy task. It requires a lot of planning and strategizing. Online system enables small
See Your Marketing Through Your Customers’ Eyes
See Your Marketing Through Your Customers’ EyesBy Howard Stephen Berg, World’s Fastest Reader
How often have you been told about the importance of viewing your products and services from the perspective of your prospects and clients? Viewing things from their perspective enables you to determine what benefits they believe will be experienced by using your products and services. These perceived benefits create desire, and ultimately result in you making a sale.
Despite knowing how
How often have you been told about the importance of viewing your products and services from the perspective of your prospects and clients? Viewing things from their perspective enables you to determine what benefits they believe will be experienced by using your products and services. These perceived benefits create desire, and ultimately result in you making a sale.
Despite knowing how
How to Integrate Blogging With Content Marketing that Inspires Action
Companies all over the social web are confronted with the need for ROI in corporate blogging.
Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short.
Why? A focus on self-promotion has many brands running out of content ideas and time to show a return on their blog content investment. Tolerance for quantity of content and superficial social engagement metrics as
Despite blogs being named as more influential than social networks in shaping consumers’ opinions and purchase decisions, many marketers and communicators are falling short.
Why? A focus on self-promotion has many brands running out of content ideas and time to show a return on their blog content investment. Tolerance for quantity of content and superficial social engagement metrics as
Learn How Computers Work with This Book
Only once after finishing a book I took the time to email the author to thank him for the masterpiece he had created, and it was after reading this one. The book is called CODE, The Hidden Language of Computer Hardware and Software.
Despite the title, the book is not geared exclusively toward technical people. In fact I would recommend it for anyone who wants to learn how computers work, and how they were born in the first place. If you ever wondered how on earth you can press a couple of
Despite the title, the book is not geared exclusively toward technical people. In fact I would recommend it for anyone who wants to learn how computers work, and how they were born in the first place. If you ever wondered how on earth you can press a couple of
Social Content Relevance on Holidays: Baileys, Brennans & Tourism Ireland St Patrick’s Day Wins
Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn’t that hard. Yet for your social content to be effective in marketing, at least a good portion must be relevant to your brand, as well. You know the deal, though; if you’re only talking about your brand or products, fans get bored with your self-promotion.
Special
Special
Will A Watch or Glasses Be The Norm for Internet Users?
Google’s Glass project has caused a stir. Heck, the talk has already gone SO mainstream that Rush Limbaugh has talked about it (not sure if that is good, bad, interesting, sad, scary or all of the above …. you make the call). There is even pessimism out there in tech world to offset the unbridled ‘this is the future!’ speak.
Since no one wants to be ‘one-upped’ in the ‘we have the future of personal Internet interactivity right here for you!’
Since no one wants to be ‘one-upped’ in the ‘we have the future of personal Internet interactivity right here for you!’
Send Invoices and Accept Credit Cards With WePay’s New Mobile App
Online invoicing and payment app service WePay just released a new app for iOS devices that allows small businesses to send invoices and charge credit cards from mobile devices.
While businesses have plenty of other options for accepting credit card payments via phones or tablets, the new payment app gives small businesses one more choice to manage mobile payments. And those who already use WePay online will now have a way to manage their accounts on the go.
Because of its focus on
While businesses have plenty of other options for accepting credit card payments via phones or tablets, the new payment app gives small businesses one more choice to manage mobile payments. And those who already use WePay online will now have a way to manage their accounts on the go.
Because of its focus on
Tuesday, 19 March 2013
5 Ways to Get Links Through Content Marketing
Unless you have been hiding under a rock, you know that content marketing is an absolutely necessary addition to your online marketing strategy in 2013. If your primary goal is to boost your rankings, you’re in luck because content marketing done correctly can lead to many great links back to your website. Here are five Author informationNavneet KaushalNavneet Kaushal is the founder and CEO of India’s leading search marketing agency PageTraffic. You can follow him at twitter
Are you on vacation?
Are you on vacation?I live in the most beautiful holiday town on the eastern coast of South Africa. Most of the year we get it all to ourselves with empty beaches, great weather and a fantastic local community.
Once a year however we have the hoards descend on us from the big city. They come with their big SUV’s and make our beautiful little town feel like its going to burst at the seams. All this so that they can try and cram 2 stress free weeks into a vacation from their corporate rat
Once a year however we have the hoards descend on us from the big city. They come with their big SUV’s and make our beautiful little town feel like its going to burst at the seams. All this so that they can try and cram 2 stress free weeks into a vacation from their corporate rat
Majority of DVR Users Record Shows Just to Skip the Commercials
We the people, watch a lot of TV, video and movies.
If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.
I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.
For example:
Consumers
If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.
I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.
For example:
Consumers
Facebook Helps Marketers Find Lookalike Customers
If Susan, a suburban mom with 3 school-age kids and a college degree loves your product, then it’s likely that Gloria, a suburban mom with 3 school-age kids and a college degree will love your product too. . . right?
Facebook thinks so. That’s why they’ve introduced a new targeting feature called “lookalike audiences.”
It begins with their “Custom Audience” feature. This tool lets you carve out a subset of current customers based on certain criteria.
Facebook thinks so. That’s why they’ve introduced a new targeting feature called “lookalike audiences.”
It begins with their “Custom Audience” feature. This tool lets you carve out a subset of current customers based on certain criteria.
Why Content Marketing is a Long Game (and How to Play It)
The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi.
We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.
Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I
We flew in for three days — from all corners of the US and Canada — to talk company values, where we’ve been, and where we’re going.
Our company works entirely remotely, so before this meeting, I hadn’t met most of my co-workers. During the course of those three days, I built relationships with our support team, I
Letting Go…
I’ve done a lot of free strategy calls over the past few months.
And there are some really interesting themes I see repeated over and over.
But there’s one that’s so damaging – and it’s one thing that almost destroyed me too.
BITTERNESS
That’s right – the dreaded bitterness.
I recently did a call with a strength coach – and after about 30 seconds, I could tell he was very bitter. He mentioned how “other” strength coaches were making
And there are some really interesting themes I see repeated over and over.
But there’s one that’s so damaging – and it’s one thing that almost destroyed me too.
BITTERNESS
That’s right – the dreaded bitterness.
I recently did a call with a strength coach – and after about 30 seconds, I could tell he was very bitter. He mentioned how “other” strength coaches were making
Make Traffic Count - How To Convert Traffic Into Sales
The primary goal of internet marketing is to bring traffic to a website. But let’s face it: While a lot of us are successful in bringing in traffic to our website, this does not mean that we are successful at our marketing campaign unless we make a sale.
Unfortunately, it has never been easy to convert website traffic into sales. A lot of websites are very successful in attracting visitors but very few can really convert visitors into customers.
If you are not gaining any sale from your
Unfortunately, it has never been easy to convert website traffic into sales. A lot of websites are very successful in attracting visitors but very few can really convert visitors into customers.
If you are not gaining any sale from your
5 Lessons You Can Learn from eBay’s AdWords Disaster
eBay has recently thrown in the towel for AdWords advertising, arguing that online ads are ineffective. In reality, eBay’s AdWords failure comes as a result of ignoring even the most basic PPC best practices. Below are lessons you can take away from a case study of eBay’s AdWords disaster.
5 Lessons: eBay Adwords Case Study
1) Use Negative Keywords
AdWords enables advertisers to set negative keywords, which tell Google what keywords you want to avoid your ad showing up for.
For example, if
5 Lessons: eBay Adwords Case Study
1) Use Negative Keywords
AdWords enables advertisers to set negative keywords, which tell Google what keywords you want to avoid your ad showing up for.
For example, if
Samsung’s ‘Smart Pause’ Forces Consumers to Keep Their Eye on the Ad
Last week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.
Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and
Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and
Daily Search Forum Recap: March 18, 2013
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Original
Search Engine Roundtable
Original
Google Maps Takes Users To The Highest Mountain Peaks In The World
Google Maps offered users breathtaking views of the world’s highest mountain peaks today with the launch of 360-degree images from Aconcagua in South America, Mount Kilimanjaro in Africa, Mount Elbrus in Europe, and the base camp at Mount Everest in Asia. Taken with a lightweight tripod and...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Monday, 18 March 2013
3 Awesome Mobile Web Design Tools
Responsive design is all the rage these days, as well it should be…
First impressions are a big deal, especially online — last week’s post all about bounce rates was a testament to that. As mobile traffic continues to climb, it’s impossible to tell how users will view your site the first time. Will it be on a desktop, a tablet, or a smartphone?
What’s more, users now expect a similar content experience across all major platforms. If they don’t get a quality
First impressions are a big deal, especially online — last week’s post all about bounce rates was a testament to that. As mobile traffic continues to climb, it’s impossible to tell how users will view your site the first time. Will it be on a desktop, a tablet, or a smartphone?
What’s more, users now expect a similar content experience across all major platforms. If they don’t get a quality
What on Earth Is Native Advertising? [INFOGRAPHIC]
Use of the term 'native advertising' has been picking up quite a bit of steam over the past several months ... but do you fully understand what it means? I'll be honest. I wasn't quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about how inbound marketing supports native advertising. "Native what?" I asked? Turns out, I knew exactly what native advertising was -- I just didn't know that's what people were calling it.
Well then
Well then
6 Dirty Franchise Opportunities for You
I’m going to share information on the dirtiest, slimiest, and most disgusting types of franchise opportunities around.
Ready?
When I first starting in the segment of franchising that I’m currently in, I thought that the type of franchise always determined the actual role of the franchise owner.
For example, when I first learned about Molly Maids, I figured that the franchisees were doing the actual house cleaning.
After all, why else would someone buy a residential cleaning franchise
Ready?
When I first starting in the segment of franchising that I’m currently in, I thought that the type of franchise always determined the actual role of the franchise owner.
For example, when I first learned about Molly Maids, I figured that the franchisees were doing the actual house cleaning.
After all, why else would someone buy a residential cleaning franchise
What is Content? Learn from 40+ Definitions #whatthefoc
With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise.
Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine.
Content is many things to different people and situations due to context. Fundamentally, content = information. Content =
Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine.
Content is many things to different people and situations due to context. Fundamentally, content = information. Content =
Do You Trust Your Employees to Work Remotely?
Yahoo’s Marissa Mayer unleashed a firestorm of commentary throughout the business world with her recent announcement that remote working was off the table for the tech company’s staffers, who will now be expected to show up in the office every day.
The move goes against the grain at a time when everybody from the federal government to tech startups is embracing the flexibility and cost savings of working remotely.
As someone who initiated working remotly for my team back when I was an
The move goes against the grain at a time when everybody from the federal government to tech startups is embracing the flexibility and cost savings of working remotely.
As someone who initiated working remotly for my team back when I was an
How Your Nonprofit Should Be Using Content to Emphasize Donor Impact
To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, and colleagues.
One of the best ways to engage this audience is to show the impact of their support of your organization. This is
One of the best ways to engage this audience is to show the impact of their support of your organization. This is
7 Lessons From the World's Most Captivating Presenters [SlideShare]
It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.
Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man
Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man
Bing Webmaster Tools Adds Site Move Tool
Bing announced a new feature for Bing Webmaster Tools – the ability to inform Bing of a site move. The new Bing Site Move Tool allows you to not just move from one domain to another domain but also from within a site; URLs to URLs. Moving From Within The Same Domain Name If you
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
How Venture Capital Deals Have Changed Since the Great Recession
Here’s a bit of bad news for entrepreneurs seeking to finance high potential startups. Venture capitalists are doing fewer deals and investing less money than they did before the financial crisis and the Great Recession. According to data from Price Waterhouse Coopers and the National Venture Capital Association, the number of venture capital deals shrank from 4,211 in 2007 to 3,698 in 2012.
The amount that venture capitalists put into companies is also down substantially. Measured in
The amount that venture capitalists put into companies is also down substantially. Measured in
2013 Oscars: The Best & Worst Dressed Social Media Marketing Moments
If you are like most Americans, Sunday night was spent in front of the television watching Seth McFarland sing songs that ran much too long and make awkward jokes. I was actually one of the few that did not watch the Oscars (I don’t have the attention span) but I did follow the buzz online.
As an online marketer, it’s always interesting to see how companies take advantage of events such as the Super Bowl, Oscars, Grammy’s, etc. Many viewers are just as interested in seeing the
As an online marketer, it’s always interesting to see how companies take advantage of events such as the Super Bowl, Oscars, Grammy’s, etc. Many viewers are just as interested in seeing the
Adding Jobs in March – Marketing Pilgrim’s JOB BOARD
March is marching along…
If you are looking for a new job then you should check out the Marketing Pilgrim Internet Marketing Job Board.
If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $ 27 / per month per listing as well.
Here is a quick sampling of some of the jobs that came in the month of March so far:
Marketing and Sales Readiness Manager, Sustainability Solutions – Autodesk Inc. – San Francisco, CA
IT
If you are looking for a new job then you should check out the Marketing Pilgrim Internet Marketing Job Board.
If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $ 27 / per month per listing as well.
Here is a quick sampling of some of the jobs that came in the month of March so far:
Marketing and Sales Readiness Manager, Sustainability Solutions – Autodesk Inc. – San Francisco, CA
IT
Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes it blows my mind to think how far marketing has come just in the last few years -- and how those changes just keep on
Sunday, 17 March 2013
The Guest Blogging Conspiracy
If you manage a blog, you’ve probably read at least a dozen blog posts (just like this one) about guest blogging…
Almost all of them will tell you why writing guest posts for popular blogs in your niche is the best thing ever. But that’s not what I’m going to tell you, not at all
Don’t get me wrong here, writing guest posts to expand you reach isn’t a terrible idea, exactly…
It’s just nowhere near as good of an idea as they make it sound —
Almost all of them will tell you why writing guest posts for popular blogs in your niche is the best thing ever. But that’s not what I’m going to tell you, not at all
Don’t get me wrong here, writing guest posts to expand you reach isn’t a terrible idea, exactly…
It’s just nowhere near as good of an idea as they make it sound —
Facebook Considers Hashtags #stuffwedontneed
It’s time for a Friday etymology lesson. (Not to be confused with an entomology lesson.) Topic of discuss: the hashtag. Also known as #.
The real name for this symbol is octothorpe. Rumor has it, it was coined by Bell telephone engineers who needed to name that other symbol on the telephone keypad. Since “octothorpe” sounds too much like an athletic octopus, people began referring to it as a “hash” sign. Probably because the slanted bars resemble the hash marks
The real name for this symbol is octothorpe. Rumor has it, it was coined by Bell telephone engineers who needed to name that other symbol on the telephone keypad. Since “octothorpe” sounds too much like an athletic octopus, people began referring to it as a “hash” sign. Probably because the slanted bars resemble the hash marks
Happy St. Paddy’s Day!
Happy St. Patrick’s Day!
Before you dress up in green and get
ready to have some fun today…
…make sure you download the this FREE app
that makes your iPad a bit more Irish.
==> http://itunes.apple.com/us/app/leapin-leprechaun-lite/id510916059
I guess today everything’s turning
green, even itunes :-)
Have fun today!
Enjoy,
Matt Bacak
Internet Marketing with Matt Bacak
Original
Before you dress up in green and get
ready to have some fun today…
…make sure you download the this FREE app
that makes your iPad a bit more Irish.
==> http://itunes.apple.com/us/app/leapin-leprechaun-lite/id510916059
I guess today everything’s turning
green, even itunes :-)
Have fun today!
Enjoy,
Matt Bacak
Internet Marketing with Matt Bacak
Original
Sunday Series: Top Moving Jewelry Sites
Image from: engagement ring / Shutterstock
Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December.
The most interesting site was the third fastest mover: Origamiowl.com. The company was founded in 2010 and
Now that February data is live, we can get a glance at Valentine’s Day trends–this week we compiled the top growing jewelry sites. The category had over 9.3 million Unique Visitors in February, an increase of 12.6% over January and 4.6% over the past year. February is the second most popular month to shop for Jewelry after December.
The most interesting site was the third fastest mover: Origamiowl.com. The company was founded in 2010 and
Happy St. Patrick’s Day: Google’s Irish Dancers
Today is St. Patrick’s Day and to celebrate, Google has a fun Google Logo, aka Google Doodle, with Irish Dancers doing their Irish dance. Of course, the logo spells out Google’s name, GOOGLE on the dancer’s shirts. Here is a video of them dancing: For more St. Patrick’s Day...
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Original
The Beal Deal with Jill Whalen (@JillWhalen)
Spring is in the air! Can you feel it?
Spring is the picture of new life and growth, so let’s ask a few questions of someone that practically gave birth to the concept of SEO copywriting.
(How’s that for a cheesy segue?)
Today’s guest is one of the matriarchs of search engine optimization–none other than Jill Whalen. Jill has been in this business for almost 20 years and has been consistent in her messaging about the importance of great copywriting in SEO. And,
Spring is the picture of new life and growth, so let’s ask a few questions of someone that practically gave birth to the concept of SEO copywriting.
(How’s that for a cheesy segue?)
Today’s guest is one of the matriarchs of search engine optimization–none other than Jill Whalen. Jill has been in this business for almost 20 years and has been consistent in her messaging about the importance of great copywriting in SEO. And,
Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute
In a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.
As with wise investing for financial success, marketers need to back up their content investments with a plan, resources, goals, measurement and many other answers to questions their competition aren’t bothering with.
This doesn’t mean you
As with wise investing for financial success, marketers need to back up their content investments with a plan, resources, goals, measurement and many other answers to questions their competition aren’t bothering with.
This doesn’t mean you
Beware the Ideas of March
The year is marching on, isn’t it?
All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.
How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?
It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?
This midway point — in a month that’s still in the
All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.
How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?
It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?
This midway point — in a month that’s still in the
Saturday, 16 March 2013
The Weekly Compete Pulse
This week, marketers rejoiced after Pinterest launched web analytics–helping brands track popular content. Digiday asked marketing executives what data they wanted from the site. Two responses were mobile integrations and promoted pins. Pinterest’s first step towards monetization? They haven’t yet opened an API allowing developers to create applications on top of the service.
An interesting story from Bloomberg reports that Twitter is planning a joint venture with Apple,
An interesting story from Bloomberg reports that Twitter is planning a joint venture with Apple,
Google Authorship Markup : A great Platform For Unique Identification
Authorship markup is today’s very hot topic. After the launch of Google+, Google reported information regarding content on the web which verifies their own identities with the Google author. Also, it builds an exact connection of their own content on the web with the use of their Google + profile. This is Google’s way of identifying the author Author informationSanket PatelSEO Consultant at blurbpointSanket Patel is an experienced SEO consultant. He has been in the Internet
Google Authorship Markup : A great Platform For Unique Identification
Authorship markup is today’s very hot topic. After the launch of Google+, Google reported information regarding content on the web which verifies their own identities with the Google author. Also, it builds an exact connection of their own content on the web with the use of their Google + profile. This is Google’s way of identifying the author Author informationSanket PatelSEO Consultant at blurbpointSanket Patel is an experienced SEO consultant. He has been in the Internet
How to Center Align Your Embedded Tweets [Quick Tip]
We love us some embedded tweets. They're a great way to give your content a little pizzazz, and they help to enhance engagement with it, too -- among other use cases. But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer included an out-of-the-box option to specify the alignment of embedded tweets like it used to. And since then, every time we've gone to embed a tweet, we've had to look up time and time again just how to
App Developers Get Paid to Create Apps on App.net
App.net recently announced some changes to its Developer Incentive Program, including an increase in the amount it pays out to developers each month. The amount, which used to be $ 20,000 per month, is now being increased to $ 30,000 monthly.
The goal of the program, which was first introduced about five months ago, is to give developers an incentive to create quality applications for users. To do this, App.net will divvy up $ 30,000 per month and award it to participating developers who
The goal of the program, which was first introduced about five months ago, is to give developers an incentive to create quality applications for users. To do this, App.net will divvy up $ 30,000 per month and award it to participating developers who
The Evolution of Roger
Posted by derric
Hello, Moz community! My name is Derric Wise and I am the Art Director here at Moz. After three years here,, I have often been asked the same two questions:
How do you pronounce SEOmoz? (It’s not SEEmoz or SUMOZE; it’s simply pronounced “S-E-Omoz.” You can find out more background on the company’s name in one of Rand’s blog posts here.)
What’s the story behind your mascot, Roger?
The second question is attached to a longer
Hello, Moz community! My name is Derric Wise and I am the Art Director here at Moz. After three years here,, I have often been asked the same two questions:
How do you pronounce SEOmoz? (It’s not SEEmoz or SUMOZE; it’s simply pronounced “S-E-Omoz.” You can find out more background on the company’s name in one of Rand’s blog posts here.)
What’s the story behind your mascot, Roger?
The second question is attached to a longer
19 Ways To Get More Traffic
19 Ways To Get More Traffic
By Matt Bacak
The need to get more traffic is normally a concern for all website owners and online marketers. Getting traffic is an unavoidable part of any online business cycle. Traffic converts to leads and/or sales, which is the main reason for engaging in any business.
However, the amount of sales does not only depend on the quantity, but the quality of traffic. You need to get more traffic that converts and not just hits to your web pages. This article is here
By Matt Bacak
The need to get more traffic is normally a concern for all website owners and online marketers. Getting traffic is an unavoidable part of any online business cycle. Traffic converts to leads and/or sales, which is the main reason for engaging in any business.
However, the amount of sales does not only depend on the quantity, but the quality of traffic. You need to get more traffic that converts and not just hits to your web pages. This article is here
5 Content Marketing Links Worth Reading
This week on The Lede …
The One Tool that Will Make You Better at Everything
Is Audio The Next Big Thing In Digital Marketing?
4 Reasons Content is the Startup of the Future
A “Revolutionary” Marketing Strategy
Thomas Edison, Power-Napper
Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.
//
The One Tool that Will Make You Better at Everything
At a glance, this looked to me like a headline veering into hyperbole, but I
The One Tool that Will Make You Better at Everything
Is Audio The Next Big Thing In Digital Marketing?
4 Reasons Content is the Startup of the Future
A “Revolutionary” Marketing Strategy
Thomas Edison, Power-Napper
Want to grab even more useful links (beyond those that make The Lede)? Follow @copyblogger on Twitter.
//
The One Tool that Will Make You Better at Everything
At a glance, this looked to me like a headline veering into hyperbole, but I
With Mobile Advertising, Forget Size — It’s Holidays That Matter
In 2012, we saw a huge spike in app downloads and usage on Christmas Day. 328 million downloaded happened on December 25, as compared to the monthly average of 155 per day.
This makes sense, because many people get new mobile devices or iTunes cards as gifts, so they rush to try them out. But what about other holidays? Tapjoy asked that very question and they came up with their own answer. They tracked app usage and engagement on three holidays then compared the data to an average day from the
This makes sense, because many people get new mobile devices or iTunes cards as gifts, so they rush to try them out. But what about other holidays? Tapjoy asked that very question and they came up with their own answer. They tracked app usage and engagement on three holidays then compared the data to an average day from the
Online Marketing News: Google’s Next-Gen Infographic, Pinterest Has New Analytics
Google Wants You to Understand How Search Works
Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred
Google has released an interactive, next-generation infographic to explain how search works. Viewers are guided down the page, with clickable areas to pop-up text explanations of their visual points. The infographic walks readers through crawling and indexing, algorithms and fighting spam (they fight spam 24/7, it proclaims). Behind your simple page of results is a complex system, carefully crafted and tested, to support more than one-hundred
Friday, 15 March 2013
Announcing Fresh Web Explorer
Posted by Matthew Brown
Have you ever wished you had an easy way to track all of your links, social mentions, and web citations in one place? If so, you're going to like the latest addition to your SEOmoz PRO account. Today, we are releasing a new beta product to our PRO subscribers: Fresh Web Explorer.
.buttonz {
background: #a6ce39;
border: 1px solid #719410;
border-radius: 7px;
display: inline-block;
margin: 0px;
padding: 7px;
text-align: center;
Have you ever wished you had an easy way to track all of your links, social mentions, and web citations in one place? If so, you're going to like the latest addition to your SEOmoz PRO account. Today, we are releasing a new beta product to our PRO subscribers: Fresh Web Explorer.
.buttonz {
background: #a6ce39;
border: 1px solid #719410;
border-radius: 7px;
display: inline-block;
margin: 0px;
padding: 7px;
text-align: center;
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