Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers:
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends
As with most joint venture reports from CMI and MarketingProfs, this report has been shared and written about pretty enthusiastically in the media and blogosphere. It’s easy to understand why: B2B marketers “get” that they need content as a more substantial part
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