Internet Marketing - Best Of The Web: December 2012

Monday, 31 December 2012

Be Great, Powerful Beyond Measure

This video is now probably one of my favorites, might be because I relate to it since I once was an amateur boxer… so the analogies and video inspires me or because of the trials, struggles and challenges I’ve dealt with in my life on the journey to where I am today. I hope this inspires you too…

I’d love to get your comments below…and may 2013 be your year!

Internet Marketing with Matt Bacak
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A Few Simple Email Tweaks That Will Double Your Profits…

A Few Simple Email Tweaks That Will Double Your Profits…Written by Russell Brunson, the Overnight Success Maker
Over the past few months we have been testing out a lot of really cool things in our emails, and seeing some huge successes. So I wanted to give you a few tips that might help.
Matching Subject Line to the Links in Your Emails
For the past few years, if you looked at our emails, we would talk about something, and then we would give you a link to go and view what we were talking

Top Search Stories Of 2012: Penguin, Panda, EMD & Search Logos

Since everyone else is doing it, why not! Here are the top search stories of 2012 written here in the past year.
As you can see much of them are specific to Google Updates such as Google Penguin, Google Panda and Google EMD related. And to no ones surprise, there were a lot of popular Google logo stories.

Search Engine Roundtable
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Smartphone Apps to Increase Your Affiliate Marketing Knowledge

There are smartphone apps for just about anything you can think of on the Apple iTunes store. So I guess it didn’t surprise me that when I did a query for applications involving internet marketing, the search results yielded plenty to choose from. Some were free, some cost a buck, and some cost even ten bucks, so for every price range, there’s an app.If you find yourself getting a little bored at work, or if you need to take a breather from your everyday grind during internet marketing,

A Web Marketing Consultant's New Year's Resolutions

Posted by Mike Pantoliano
Ah, the "year-end," "best-of," and "what-to-look-forward-to" posts. Love it or hate it, it's a great time to both reflect on 2012 and glimpse into the New Year for what possible stories will dominate our industry. I'm never one to dwell in the past, so I'd like to focus on 2013.

Instead of a simple 2013 predictions list, I'd like to frame this discussion as a New Year's resolution list. What are the things that we

Google's Algorithms Say Sell Apple (AAPL) Stock

Yesterday, if you searched for in Google Finance, Google would bring up Apple (AAPL) stock ticket. Here is a picture:

At first people thought it was an "easter egg," Google playing a trick on Apple. But no...

Search Engine Roundtable
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New Year 2013: One-Word Theme of ABUNDANCE

At the end of each year, I like to select a single word as my main theme for the coming year. I’ve found this practice to have a profound effect in all areas of my life. Sometimes the results are not obvious right away. But, as the year progresses and I reflect back on all that I created and experienced, the one-word theme is always prevalent.
Over the years, each one-word theme seems to build on the previous ones:
2008 – FOCUS: This was a breakout year of focusing almost exclusively on

eBay Offers A Mobile Search Shortcut For Online Stores

Last month, I touched on several ways that businesses could use apps as an alternate channel to reach mobile searchers. Online retailers have a couple opportunities to use apps in this way, by tapping into the eBay and Amazon marketplaces. Let’s take a closer look at eBay, and some strategies...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Submit Your Questions For Google's JohnMu At SMX Israel 2013

This year at SMX Israel, John Mueller will be representing Google by answering questions in two sessions.

John is one of my favorite Googlers...

Search Engine Roundtable
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The New Way to Write Articles for Internet Marketing

Just when you thought you had your article writing skills down, Google throws you for a loop and changes all of their algorithms. At the risk of making Google out to be the internet’s biggest troll, it seems that whenever affiliate marketers get used to Google’s algorithm changes, they crack a troll-face meme grin and change it all up. And if you’ve been in internet marketing for as long as I have, you probably know what I’m talking about.Let me paint a picture for you on this subject.

Your Website: Do You Know When It’s Time for A Tune-Up?

Did you know that your business website is a lot like your car? It’s true.
We depend on our cars for many things. It’s really hard to get around town without one. Running errands, meeting clients, rushing delivery items to the Post Office just in the nick of time: as a business owner, how are you going to do these things without a car?
You could do it – but it would be tough. That’s why we make regular, ongoing investments to keep our cars in good working order. We fill the gas tank. We

SPONSOR MESSAGE: Digital Advertising Agencies 2013 – A Buyer’s Guide

In this guide you will learn how to identify, and hire, the right digital agency for your business. It will help you determine if your company needs a digital agency and what type of agency would be the best fit. Step by step, this guide walks you through the process of choosing an agency and

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Sunday, 30 December 2012

9 Great Affiliate Marketing Niches

When doing affiliate marketing its important to choose the right niche market to enter. Choosing a great niche is usually the most common thing that people struggle with, so I have provided 9 examples of good affiliate niches...9 Great Affiliate Marketing Niches is a post from: Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing

Internet Marketing Secrets, Affiliate Marketing Blog, Affiliate Internet Marketing
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Park Business Can't Get Google Local Listing

A kayaking company that offers kayak rentals and guided tours out of Brackett's Landing Park in Washington, is upset because he wants to verify his Google Local business but since he doesn't have a physical business address in the park...

Search Engine Roundtable
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SearchCap: The Day In Search, December 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Is Wikipedia’s Most Popular Article Of 2012: Hot Topic Or Confused Searchers? What was the most viewed article on Wikipedia this year? The one...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Search & Analytics Year In Review

As we head into the holidays, we’re looking back at our own metrics for top posts of the year, and we wanted to share a recap of the most read stories in several categories on Search Engine Land. In the Search & Analytics column, our experts cover everything from the basic installation of...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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10 Essentials For Handmade Business Success

As small business owners, we cannot become so bogged down in the minutiae of business that we don’t see the forest for the trees.
For handmade entrepreneurs, this is especially challenging because we love what we do so much, it’s tempting to spend most of our time creating things, and not enough time marketing and selling them and planning for the future. This often results in lots of nice products, but few sales.
If you find yourself in this situation, or want to avoid it

Three Skills You Don’t Think You Need – But You Do

There’s something I’ve noticed in my years as an internet/affiliate marketer that has gotten under my skin just a little. I think it applies to everyone in ways, but to affiliate marketers in general. We are LAZY! That’s right – lazy.Before you protest that you’re the hardest-working internet marketer you know, let me explain myself. I don’t blame the internet marketers themselves. After all, they’re kind of a product of the reputation the internet marketing industry has given

Google Lifts My Manual Penalty But I Have An Algorithmic Penalty Also

Imagine you work incredibly hard after receiving one of those manual penalty notifications to lift that manual penalty. You finally hear back on your reconsideration requests after months of work and Google gives you the good news...

Search Engine Roundtable
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Keeping Internet Marketing Simple

You’ve probably heard the phrase, “Keep it simple, stupid!” But have you ever applied it to your internet marketing habits? And by “habits,” I don’t just mean the way you go about scheduling your work, but also the way you present your sales pitches and products to your audience. Internet marketers try to make things way too complicated, especially when it comes to their websites and their sales letters. But what many don’t realize is that less really is more, and that it’s

6 Best Women Safety Apps

Download these best Women safety apps for your smartphone and it could help you send emergency SOS SMS alerts, emails, Facebook notifications and even call friends with a single tap of the app should you need help while travelling alone at night, or being confronted with a threatening dangerous situation.
Best Women Safety Apps

OnWatch – Positioned as personal safety app for college students, it allows you to easily alert friends and emergency responders like 911 and campus police when

“Not Deliberate” Says Google, On Google Finance Showing Apple Stock Chart For “Sell”

Do a search on Google Finance for the word “sell,” and Google returns the stock chart for Apple. Why? Some thought Google had rigged this as an “Easter Egg” or joke. However, Google says this isn’t so. In the first edition of this story, I could see no good reason why...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]

The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. We see great examples in our inboxes, or even showcased in blog posts. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal, or they risk getting ignored by recipients altogether.
Oftentimes,

Saturday, 29 December 2012

Google Malware Warning Bug On Yahoo Parked Domains?

A Google Webmaster Help thread has reports that a Yahoo Domain/Hosting parking service seems to have triggered Google and Google Chrome to display a malware warning.

The user said his parked domain from Yahoo shows in Google Chrome as showing a "malware warning...

Search Engine Roundtable
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New Browser Wars Keep Online Entrepreneurs Guessing

Changes in marketing and technology keep entrepreneurs guessing about what might be next. In this roundup we move from the new so-called “browser wars” to the latest in marketing trends including some techniques your business may not yet be using, but should be. In the comment section below, tell us what you feel will be the most important marketing trend for your business in 2013 and beyond.
Browser Wars
One phone to rule them all. Two decades ago, browsers like Internet Explorer

Are You A Victim of The Icarus Deception?

If you are a Seth Godin (@ThisisSethsBlog) fan, then you may already have his latest book, The Icarus Deception – How High Will You Fly, and if you’ve already read it – I would LOVE to hear your thoughts and comments on the book.
I received a review copy recently and decided to read it for review. While I’m familiar with Seth Godin’s work, I wouldn’t call myself a rabid fan (as I know some of you are). I check into his blog from time to time and I’ve read several (but not

How to Think Outside the Box in Your Niche

Thinking outside the box in a niche is easier said than done. In my experience, I come up with my niche, start writing about it and promptly draw a blank as to how to expand on that and make more income. There are several reasons behind why you should expand your niche and not just go with the regular flow of what everyone else is doing in your niche already.
The first reason is that you have to have a USP, or unique selling proposition. In layman’s terms, you need to distinguish yourself

Online Marketing Lessons From a Mid-Century TV Salesman

Online Marketing Lessons From a Mid-Century TV SalesmanWritten by Brett Curry, CEO of Online Marketing Giant
Sometimes your next big online marketing breakthrough may come from an unexpected place. Like a TV salesman from long before the internet was born.
One of my favorite authors and marketers, Joseph Sugarman, once told the story of a superstar TV salesman from the 50s and 60s. I’m told that this salesman would often outsell all of the other salesmen in his store combined. While he used

Video Recap of Weekly Search Buzz :: December 28, 2012

This week at the Search Engine Roundtable was a bit slow for the holidays, just a reminder, I'll be in Israel next week for SMX Israel. Google's Matt Cutts said links from within press releases won't help your rankings...

Search Engine Roundtable
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Daily Search Forum Recap: December 28, 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Search Engine Roundtable
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How to Capitalize on the Olympics in Your Internet Marketing

The 2012 London Olympics are providing you with a great online marketing opportunity, but you probably don’t even realize it. During the Olympics, as with just about any other televised sport, overall interest in said sports is at an all-time high. I mean, what other times of the year do you find such vested interest in gymnastics? Or swimming? Capitalize on these interests now before the Olympic season comes to an end. Here are a couple reasons why I think such a venture would be a smash hit

Smart Device Activations Break Records on Christmas Day

Shoppers said they were going to be more cautious with their spending this holiday season, but that didn’t stop millions of people from putting iPhones, iPads and other smart devices under the Christmas tree.
Flurry detected a record number of smart device activations on December 25 – a whopping 17.5 million. That’s a 332% increase over the average. For those of you who are visual learners. . . .

This beats last years, record-breaking number of 6.8 million, single-day,

Back to School Internet Marketing Ideas

August is the perfect time of year to start thinking about last minute back to school internet marketing ideas. Now before you go spouting off that people probably don’t shop online for school supplies, but rather take their kids to the local Target or Walmart, hold up. There are plenty of ways to make money online with back to school stuff that won’t involve you selling reams of notebooks.You’ll be especially well off if you sell to college kids. Remember that “back to school”

5 Steps to a Winning Webinar

5 Steps to a Winning WebinarWritten by Kevin Hill, Professor of High Response
It’s no secret that webinars are extremely popular these days. It seems like everyone’s using webinars to promote their products and for good reason: they work.
The number one question I get when writing for clients is this: How do I script out a webinar!? It can be extremely daunting staring at those blank Powerpoint or Keynote slides wondering what to write next.
This article is going to reveal a proven outline

The Story: Creating Your Transformation Blueprint

Last week, I started accepting people into my first true “mentorship” group in over 5 years.
And as I’ve started doing calls with these incredibly motivated entrepreneurs, there’s one thing that really stuck out.
The “market” and “hook” that some are going for were either too generic or just not playing to their strength.
All of my clients information shall remain confidential (unless I get permission to share their names) – but I’d

What NOT to Do on LinkedIn

LinkedIn is a great place to connect with potential clients, customers, and people you worked with before and in the present. Many LinkedIn users are not using this popular social network properly, thus making it difficult for them to be successful. It is important to follow these basic guidelines to understand how to make the most out of your LinkedIn profile and activity. Below is a few guidelines of what not to do on LinkedIn.
Spam Groups
LinkedIn groups can be a great resource for users

Friday, 28 December 2012

Online Marketing News: Social Media Cheat Sheet, Zuckerberg Wants Privacy, Time Saving GA Reports

The Social Media Cheat Sheet
This new infographic from SM2 (a social media monitoring platform) provides a handy guide to social media for business. The infographic provides tips and pitfalls for using the top 9 social networks for business including Twitter, Facebook, and LinkedIn.
A Valuable Lesson From Randi Zuckerberg: Online Privacy Is Complicated
One mis-click and you may find yourself sharing information or images you had wanted to remain private. Randi Zuckerberg – sister of

Heath Nielsen of Baylor University: RGIII, A Social Media Success Story

Before winning the 2011 Heisman Trophy and taking the NFL by storm as the quarterback of the Washington Redskins, Robert Griffin III was a little-known junior at Baylor University. But thanks to a low budget marketing campaign fueled by social media, creativity and a whole lot of passion, that all changed in a major way. Heath Nielsen, The Associate Athletic Director for Communications for Baylor University, joins Brent Leary to share the personal story behind the campaign that was

The Best of Copyblogger in 2012

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.
One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.
It’s a chance for you to catch up on something you might have missed.
And it lets us revisit content we are particularly proud of.
These are some of our votes for the best Copyblogger articles from

Top Articles of 2012

2012 is closing down and as QOT turned 8 years old, here is a list of some of the best tips we offered to our readers in 2012. If you like the content, please consider subscribing to our feeds or following us on social media sites and never miss another article again the next year.
Sit back, grab a coffee and check out these wonderful tips and tricks. Happy holidays and we promise to bring you even better content in 2013.

January 2012

9 Incredibly Awesome Free Android Apps
Android 4.0 Ice

How To Set Up A Stand Up Desk And Why It Could Save Your Life

Tweet
Sitting Down Is Killing You
Recently in the news you may have heard some rather alarming data was released about the impact sitting down for long periods of time can have on your health.

When I was younger I’d sit down in front of the TV for entire days sometimes, watching TV or playing Nintendo. I noticed if I … Read the rest of this entry »
Entrepreneurs-Journey.com
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Change Your Mind, Change Your Marketing

Have you ever left your house heading one place — somewhere that you don’t go to often? But without thinking you slipped into auto pilot and ended up at work or at the grocery store that you always go to or at your child’s school?
It’s a habit formed by repeated actions. Witthout thinking, you’ll slip into it over and over and over again.
As a small business owner, you may have a few marketing habits that need shifting into a different direction. Below are three to consider.
Build It

How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month:
“We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all

Olde Tyme Whiteboard Friday

Posted by randfish
Salutations, flappers and dappers! Today we come to you from the golden age of the Internet. That's right, the 1920's! SEOmoz's resident Whiskbroom has put on his finest glad rags and is going to give you some knowledge, strictly on the level.

OK, you got us. We're not actually in the 1920's. But some of those old techniques that we all used in the past still work in 2012 and into 2013. Let's all watch Rand tell us all about them.

What older

Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon

Given its impact on Google search, it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Am I right?
Well it looks like Google+ is changing for the better, with The Next Web reporting that Google+ Business Pages now have the ability to interact with all Google+ users, regardless of whether users have added the business page to one of their Circles. Furthermore, Google has also indicated that a new

Worldwide Ad Spend Growth Reveals Which Economies Are Struggling

A recent study by eMarketer gives an interesting look into the world’s various economies. Sure it’s only one metric but it is pretty telling to see just how much the US and Western Europe as a whole are a drag on overall ad spend growth numbers worldwide.

Let’s face it folks, politicians can say whatever they want but if we listen to them then shame on us. The economy is still sputtering along at best in the traditional economic strongholds like the US and companies are

The Higher-Ups and The Lower-Downs

I’ve said before that ideas for cartoons come from all directions. Recently, I even wrote that one idea came while writing an explanation like this:
“As a side note, while I was writing this, I came up with an idea for someone in management being summoned by the “lower-downs.” I don’t think it’s going to go well for anybody.”
Well, just over a month later and that idea evolved into this cartoon. Neat huh?
Sadly, no ideas are coming while writing this particular

The 5 Questions You Should Ask to Nail Your Product Messaging

In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year.
It was called Coors Water. And it totally belly flopped.

It’s not that there wasn’t a need. At the time, bottled water was the fastest growing beverage category in America. And it’s not that Coors water wasn’t any good. With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest

Connecting with Your Internet Marketing Goals

It’s difficult to travel the roadway to success when you don’t know your destination. How can you plan out a travel route to get there when the end destination is vague and undefined? Without a specific goal in mind you can end up going around in circles without ever really accomplishing much. This is one of the biggest problems that most Internet marketers face and the sad thing is they don’t even realize it.Defining the goalIt’s important to take some time to sit down

Thursday, 27 December 2012

Which Data Matters Most to Marketers? Take the Survey!

Posted by randfish
2012 was a year of triumphs and setbacks for marketers seeking the data to best accomplish their goals. Big improvements and additions in products like Google Analytics, GWMT, Bing Webmaster Tools, Mixpanel, KISSMetrics, Raven, and yes, SEOmoz PRO, too (along with dozens of others), helped many of us improve our reporting, auditing, and optimization efforts. But with the good came the bad, and setbacks like Google's expansion of keyword (not provided), the loss of

Congress Gives Netflix the Go Ahead to Share Video Viewing Information

In 1988, Congress enacted the Video Privacy Protection Act after a newspaper printed the video rental history of Supreme Court nominee Robert Bork. It could have been quite embarrassing and scandalous but lucky for Bork he was more into Hitchcock thrillers and James Bond than blue movies and graphic violence.
After this horrendous invasion of privacy, someone penned a law and pushed it through Congress to stop video companies from sharing this kind of information in the future. At the time,

SearchCap: The Day In Search, December 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s In Your 2013 SEO Playbook? I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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War of Words: Myth-Busting Search Engine Optimization

In last week’s post about myth-busting social media, I asked what other marketing tactic or channel has attracted as much conjecture, blind advocacy and malarkey. Only SEO can compare to social media when it comes to the volume of misperceptions and out-dated information posing as “best practices” online.
They say that the only things you can count on in life are death and taxes. Also, that search engines will change.
Google runs over 20,000 experiments per year and at any

JCPenny and the Dangers of Selective Data

Image from: JCPenney Rebrands / brandsunderconstruction.com
JCPenny has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, has said that this strategy isn’t work.But I wanted to take a look at the Compete data to see if there was anything there that might point to

Google Mobile With Blue "Quick View" Button

Wissam Dandan posted a screen shot of a Google Mobile test on Google+.

The test is where Google is placing a "Quick View" button, a very large one, in blue, in the mobile smartphone search result. If you click on that button...

Search Engine Roundtable
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A/B Testing From Search To Conversion

As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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The 12 Days of Social Media & Content Marketing

The team at TopRank Online Marketing would like to wish our online community a very merry holiday season. I for one get very nostalgic around the holidays and count down the days (starting in October) until I get to gather with family and friends to share a meal and make new memories.
For many families, part of the holiday tradition includes singing carols and watching Christmas movies from their childhood. There is one song in particular that gets stuck in my head every holiday season is

Content Wars: eBooks Falter But New York Times Paywall is a Hit

Have you ever read Thunderstruck by Erik Larson? Published in 2006, it’s the true story of how Marconi’s wireless helped capture one of England’s most notorious killers. I went to buy a copy from Amazon last week and here’s what I found:

I could have the ebook delivered instantly to my Kindle for $ 11.99. If I was willing to buy it used (I was) and wait several weeks for delivery, I could buy it for one cent. I’d have to pay shipping, but with media rates it

Wednesday, 26 December 2012

6 Email Tests That Matter More Than Your Subject Line

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests -- instead of tackling some of the bigger, more exciting tests that yield real insights and improvements.
In fact, MarketingSherpa's email survey found that subject lines are still the most commonly

Holiday Sales Numbers; So Far, Not So Good

While shoppers battle to pick up holiday leftovers for up to 70% off, the bean counters have begun tallying the pre-Christmas dollars. So far, it’s not looking so good.
The Wall Street Journal pulled numbers from a variety of sources including the retail consulting firm Customer Growth Partners who said “2012 looks like the worst holiday-shopping season since 2009. Sales rose roughly 2.8%, after a 5.8% jump in 2011.”
Mastercard SpendingPulse looked at the entire season from

5 Business Lessons I Learned in 2012

The year is coming to an end, and I figured it would be useful to write a post with the most important and relevant things I learned over that period. Useful both for me, as writing things down is a very efficient way to absorb them and to structure the ideas on your mind, and for the readers as well, as they might pick up an insight or two. So here go:
1. Work hard, play hard
I believe I first heard this from my buddy Neil Patel. The logic is simple: if you want to achieve big goals you need

Adobe Acquires Behance: Adds Community Features to Creative Cloud

Adobe recently announced its acquisition of online portfolio site Behance, which it plans to use to power its Creative Cloud community features.
Adobe’s Creative Cloud is a subscription-based service focused on giving creative professionals access to online tools, software, and storage. But now with this acquisition, Adobe is looking to bring more community features to the service, such as publishing portfolios and interacting with other users.

Though Behance will be integrated into

An Updated Guide to Google Webmaster Tools

Posted by beammeupThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
With the recent Google Webmaster Tools security bug, I thought a deep dive into what GWT has to offer SEOs might be prudent since many SEOs may have logged in recently.

Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has

SearchCap: The Day In Search, December 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A/B Testing From Search To Conversion As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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3 Video Marketing Gifts: Content Repurposing Tools & Inspiration for 2013

Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business.
Recently, TopRank’s Alexis Hall and Lee Odden have each shared with us a few figures that underscore the importance of video in a modern day marketing strategy:

Sixty percent of executives will watch a video before reading a word

Google Cutts: Links From Press Releases Won't Help

An old fashion and sometimes often used method today, to get links to your web site, is to use press releases with embedded links in those releases.
So you'd contract a press release

Search Engine Roundtable
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The Cassandra Memorandum: Google in 2013

Posted by gfiorelli1
Apollo fell in love with a priestess, and offered her the terrible gift of prophecy. She agreed to the gift, but when Apollo asked her to lie with him, the daughter of Priam refused. The God, angry, cursed her: the young priestess would have been a prophetess, but no one would believe her.

Her name was Cassandra.

Every day this month, I've seen Twitter posts with every kind of predictions about how web marketing disciplines will look in

Best Products to Sell in the Summertime

Yes, the summer can be a slump for sales. You’ve probably already read about that in one of my previous posts. But it doesn’t HAVE to be, especially if you’re selling the right products to the right consumers. You can always sell something, because someone, somewhere, always has the money to buy whatever they want. Your job is to make those products available to such people if you want to make money during the summer.It’s not tough to figure out what to sell during June, July and

21 Minute Traffic: Joint Venture Brokering

21 Minute Traffic: Joint Venture BrokeringWritten by Brent Coppieters, CEO of SuccessEtc.com
How JV Brokering Works
Joint Ventures (JV’s) are a life-blood for businesses. JVs are as simple as someone with a large email list promoting another business’ offer or product. A JV broker is someone who helps set up these business exchanges. They connect these businesses together based on common interests and goals. Most brokers are compensated with a percentage of the total sales from the JV so

Tuesday, 25 December 2012

Holiday Marketing Tips That Work All Year Round

Wanting to close the year out strong and benefit from the massive holiday spending that shoppers dive into, businesses tend to step up their marketing from October to December. It makes sense, if people are shopping, then why not shop with you?
Consequently, many companies make the bulk of their money in the fourth quarter.
So here’s another question: if you find a strategy that works during this holiday season, why not use it all year?
Holiday Lights in May
You know how some people hang up

Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps

It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to all the good little boys and girls around the world. This year, not just one but two major organizations are offering ways to track Jolly St. Nick on his flight. Below, our annual review of how to track him by...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Key Payment Factors to Ensure a Successful Future

There’s no doubt that commerce is undergoing a complete and rapid transformation. Whether examining changes to the regulatory business landscape or innovations in point-of-sale (POS) solutions, 2012 was a landmark year for the payments industry.
While many factors continue to contribute to the evolving payments ecosystem, there are key trends and requirements that are essential to small businesses’ success in 2013 and beyond. For example, non-cash payments continue to be a significant

Happy Holidays!

From all the staff at Affilorama, we would like to wish you a very happy holidays, a merry Christmas, and a happy New Year!
Hopefully you've been spoiled rotten with presents, and you're having a fantastic day with family and friends. The holiday season is a great time to unwind, relax, and enjoy the company of those around you.
We would also like to thank you for your support this year, especially the amazing response to AffiloBlueprint 3.0. With the knowledge you've gained from

Facebook Location Based Business Recommendations

Facebook recently launched a revamped Nearby section of its mobile apps, which includes a guide to restaurants and other local businesses that are ranked based on Likes from friends, check-ins, and similar social data.
The updates to the new iOS and Android apps include the ability to browse and search for local businesses, as well as share those businesses with Facebook friends.
When opening the Facebook mobile app, users can choose “Nearby” from the main menu, and then view a selection of

Happy Holidays from Compete (Insights Included!)

Image from: Snowflake / Shutterstock
We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little more… analytical .
1. Where the recipes at?
Looking at the data from November 2012, we can

2012 Christmas Logos From Search Industry

Merry Christmas to the search community and everyone reading this site. Like we do every year, I wanted to post the special Christmas logos from the search industry here, to archive them forever...

Search Engine Roundtable
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Merry Christmas!

On behalf of my family and myself, I’d
like to wish you a very Merry Christmas.
With Christmas upon us, I wanted to take
a moment to tell you how thankful I am to
have you as one of my loyal readers.
There is no question the internet has
the power to change so many lives…
…and I’m glad to be a part of yours.
Have a blessed Christmas,
Matt Bacak

Internet Marketing with Matt Bacak
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Top Free Tools for Running Flawless Teleseminars and Webinars

Top Free Tools for Running Flawless Teleseminars and WebinarsWritten by Howard Stephen Berg, World’s Fastest Reader (Guinness)
Have you ever seen something that seemed too good to be true when it was offered to you, but then it turned out to be exactly what was promised? This month, I have found and been using some incredibly powerful free applications that you are going to find invaluable in your business. In fact, they were so amazing, that I decided to devote this month’s column to a

Online Retailers Looking to More Non-Product Content in 2013

A recent study from SLI Systems and reported by eMarketer revealed new and not so new information regarding online retailers.
Before we go there though the following chart shows just how robust online retail commerce was this holiday season as reported by comScore.

Impressive to say the least. Online retail commerce for the holidays is looking very strong with double digit growth year over year. It’s not likely that this is new spending but rather people getting more and more comfortable

Merry Christmas!

TweetA short and sweet video message for you on Christmas day here in Australia.

I hope you have a great day wherever you are and I look forward to staying in touch with you in 2013.
This video is from my Yaro.TV channel, please subscribe if you haven’t already!

Get your bonus copy of my book"How To … Read the rest of this entry »
Entrepreneurs-Journey.com
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Top 10 Online Marketing Posts in 2012: Social, SEO & Content Marketing

It’s customary to share a year in review post listing the top blog entries over the previous 12 months. When you publish 5 times a week, every week, there’s no way everyone that periodically reads your blog will see the best posts.
In 2012 we had a little more of a mix of contributors from TopRank staff and a few more guest blog posts than in years post. That’s a great thing, because our agency has some of the most talented digital marketers on the web and hearing from them is

Happy Holidays from Copyblogger!

Here’s to a safe and joyous holiday season for you and yours. We’re taking our annual “rest of the year off,” so enjoy your family and relish the down time.
If, for any reason, you might need a break from the relatives (or just start going crazy with boredom) why not get started with our 20-part Internet Marketing for Smart People course?
It’s our free holiday gift to you. And it’s way better than fruitcake. (Even though, the truth is, I secretly kinda like

Monday, 24 December 2012

The 100th Anniversary of the Ask Sean Sessions

Want to Join Us EVERY Week for Training Like This?Take a Test Drive of the Inner Circle for Just $ 1GOT A COMMENT OR QUESTION? LET US KNOW BY USING THE COMMENT BOX BELOW…
Internet Marketing Success Center
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Marketing Multipliers

Marketing MultipliersWritten by Brett Curry, CEO of OnlineMarketingGiant.com
Good marketing can take you a long way. When you combine a good product with good marketing you get bankable results. I’m a big believer in the three M’s of marketing – finding the right market, presenting the right message, and using the right media. But sometimes the combination of a good market/message/media just isn’t enough to get you where you ultimately want to go. Often you need the help of a

Your Value Ladder

Your Value LadderWritten by Russell Brunson, the “Overnight Success Maker”
One day my wife and I received a postcard in the mail with an irresistible offer for “Free Teeth Whitening” from a local dentist. We had just signed up for new dental insurance, but we hadn’t picked a dentist yet. So, my wife and I both signed up for appointments on separate days to take advantage of this offer.
A few days later I went in first for my free teeth cleaning. While the dentist was cleaning

10 Last-Minute Holiday Gift Ideas for the Marketer on Your List

Tired of getting ugly sweaters and fruitcakes this time of year? No? Well, the people on your list (not your email list, your gift-giving one) might be. As marketers ourselves, we thought about what gifts we'd really like to unwrap. You know, aside from the traditional socks and underwear that we totally love. (Honest!)
Whether you're in the lurch and need to get some last minute shopping done for the marketer in your life, or your wishlist is blank and you need some suggestions for Santa,

SearchCap: The Day In Search, December 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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How Authorship can take your blog to the next level in 2013

If you haven’t heard of Google Plus, Google’s new social network, then perhaps you’ve been living under a stone for the last year. Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. That’s something that as a blog owner you should give serious consideration to. Taking on the might of Facebook is a huge challenge for Google and having learned many lessons from their previous attempt with social networking called Orkut, this

How Google Got 2500 Businesses in Chandni Chowk Online

Did you know that Google India got 2500 small and medium businesses in Chandni Chowk online via its India Get Your Business Online program which it launched a year back. Google India partnered with Hostgator hosting to offer free domain hosting and create websites for small and medium businesses (SMBs) in India to bring them online. Google India claims the program successfully created 150,000 websites for small and medium businesses across 7,850 cities in India!
Chandni Chowk Online

But the

Clearing Up Digital Marketing Confusion Among SMBs

Posted by David Mihm
Following up on last week’s post inspired by ILM West, one of the most striking statistics presented by BIA Kelsey’s analysts in L.A. a couple weeks ago was this one: 42% of small business owners said their top priority for using Facebook was customer acquisition. In the audience that day, I allowed myself a discreet LOL and shook my head.

Seriously?

I can’t remember ever purchasing anything on Facebook after reading a comment in my news

Want to Make Sure I See Your Facebook Message? Pay Up

Let’s play a game. It’s called Facebook Hide and Seek messaging. In this game, you send me a message through Facebook and then you guess whether or not I’ll ever see it and I guess where it will turn up. Doesn’t that sound like fun?
Here are the rules:
First, I have to choose what kind of filtering I want on my Facebook account.

Basic Filtering is the same as “friends of friends” or “everyone”
Strict Filtering is the same as

Sunday Series: Which Movie Sites Saw Growth in November?

Image from: Film Reel / Shutterstock
I don’t know about you, but one of my favorite components of the holiday season is finally finding the time to see all those movies I’ve been missing. This week’s Sunday Series features a ranking of the top movie sites (based on UVs), ordered by their month-over-month growth. As you can see, the film ‘Rise of the Guardians’ showed an astronomical growth since last month’s data (October). This is probably the result of a

Google’s Festive Happy Holidays Logo For 2012

Google is featuring a Google logo, aka Doodle, for the holiday season this morning. The logo is incredibly happy and festive, with lots of colors and Christmas like characters and activities within the logo that makes up the letters in Google’s name. The logo can be found worldwide today,...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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How to Find The Golden Keywords on YouTube

How to Find The Golden Keywords on YouTubeWritten by Brittanie Byron, Editor of the DCS Journal
Why Research Keywords for YouTube?
YouTube offers a powerful keyword research tool you can access at: https://ads.youtube.com/keyword_tool
This free tool will show you how many searches are made for your keywords on YouTube.com each month. Used correctly, you can find the high traffic, low competition keywords that are easy to rank for. Choosing the right keywords is one of the best things you can do

Merry Christmas

Merry Christmas to all of our readers. We will be back on December 26th.

16 “For God so loved the world, that He gave His only begotten Son, that whoever believes in Him shall not perish, but have eternal life. 17 For God did not send the Son into the world to judge the world, but that the world might be saved through Him.
John 3:16-17 (NASB)

Marketing Pilgrim - Internet News and Opinion
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Help Team University

Posted by Nick Sayers

Here at Moz, we live for happy customers. We want to give our customers the best experience possible when using our product, interacting with our community, and solving problems if they arise, and the way we wanted to get there was to give everyone in the company a chance to do customer support. To help us reach our goal, we developed Help Team University, a daylong crash course where everyone at the company does support for our customers. The concept may seem a little

Sunday, 23 December 2012

8 Copy Editing Tricks to Make You Look Professional - Whiteboard Friday

Posted by Erica McGillivray
Top secret: editing your own writing is the worst part of writing. We all hate it, whether we label ourselves writers, SEOs, Doctor Who fans, and/or magical princesses. Stepping back from your own writing to give it polish is hard. Typos, badly constructed paragraphs, awkward phrases, or just general poor writing jump out when someone else writes it. But moi? I would never do that. And neither would you.

However, reality is that today no matter our titles, most of

The Ultimate List of 2012 Email Marketing Stats

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013, email will live on longer than you might think.
Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to

Pinning Snafu’s: More About How NOT to Pin on Pinterest

You’ve probably heard me talk a little bit about what to do and what not to do on Pinterest. Well today I have a few more tips for you that you should implement and keep in mind when pinning. It’s amazing how much can really go into a site like Pinterest that seems so unimportant when it comes to marketing. But what you may not realize is that it’s super important for online marketing purposes especially, and that’s why you need to use it properly.Nothing on Pinterest is very difficult

How Sales Can Use Twitter to Connect With More Prospects

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time?
Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate. So I sat down with Pete Caputa, one

Helping Women Business Owners Access Capital

Women-owned businesses are one of the fastest growing segments of the small business community. Today, about 30% of small businesses are owned by women, compared to about 5% in 1970. This is good news.
However, women business owners still face several challenges when it comes to growing their businesses and accessing capital.
According to the latest data:

Only 3 percent of all women-owned firms have revenues of $ 1 million or more compared with 6% of men-owned firms. (Center for

5 Excessive Marketing Tactics to Stop Wasting Your Time On

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.

But the flip side of the coin -- and probably the more realistic manifestation of all these advancements -- is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest

Download DRM Free MP3 Songs Online for Rs. 5 at Flipkart

This weekend you can download DRM free mp3 songs online for Rs 5 only at Flipkart as part of their Christmas celebration deals. As part of the Universal music special, this offer is valid for this weekend only and over 200,000 songs are available for Rs 5. I usually listed to free bollywood hindi music online, but then you cannot download it.
Download Mp3 Songs
Flyte, Flipkart’s digital music store is a convenient and legal way to download mp3 music online. Rs 5 is less than 10 cents

What Your Sales & Marketing Teams SHOULD Be Talking About

As marketers, we know how important it is to have strong alignment with our sales teams. After all, if you’re going to effectively close customers and generate more business for your company, you’re going to need to make sure your marketing team is not only providing your sales team with quality leads, but that you’re also providing them with the information they need to have the best shot at converting those leads into customers. But creating that alignment? It's not always so easy.
We

Daily Search Forum Recap: December 21, 2012

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Confirmed: A Panda Refresh...

Search Engine Roundtable
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December Mozscape Index is Live!

Posted by carinoverturf
Happy Holidays!! The December Mozscape index is now live! The latest index has just been released and you will see fresh Mozscape data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.

The Big Data team was hoping to provide a special holiday treat launching two indices in one month again, but, unfortunately processing was bitten by a full machine failure. We've had really good luck running Mozscape processing on the

Report: No, Google Maps Not Responsible For iOS 6 Upgrades

The notion that Google Maps drove a rash of iOS 6 upgrades turns out to be wrong according to ad network Chitika. As several people have already argued, iOS 6 traffic growth more likely came from the release of the iPhone 5 in China (Apple said it sold 2 million handsets over the initial weekend)....

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Happy Holidays, marketers! :-)
Are you enjoying your cozy, festive weekend with family and friends?
We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).
So Come All Ye Bloggers! It's time to deck the

The Impact of Having a Great Mobile Website

Nothing says you have an up to date company like having a whopper of a mobile website. I know, you hear me harp on this a lot, but I still have yet to see many internet marketers get themselves a nice, shiny, new mobile friendly website. Perhaps it’s because they just don’t see the benefits of making their websites friendly for mobile devices. Apparently many of you need some more convincing. If so, here are a few (more) of my reasons why you need to get on this right away!Why I Know You

Speed Reading for a Competitive Edge in Your Business

Speed Reading for a Competitive Edge in Your BusinessWritten by Howard Stephen Berg, World’s Fastest Reader (Guinness)
In the time it takes you to read this sentence, I can read this entire page – and another as well. Does this sound like a skill you can use in your business? Do you find your books, magazines, newsletters, and other materials often pile up despite your best efforts? Do you know the information you are missing may be costing you a pile of money? Then you are going to

CRO: data driven tests are 7.7 times more effective than UX tests

Good tests and bad tests
Perhaps the single most common reason for tests failing is the motivation behind their derivation.
We divide tests into two types. The first is the data driven test, where you use data to understand user behaviour on the site and then form a hypothesis to test. The second is what we call a UX driven test, where someone has an idea and decides to test it.
We knew anecdotally that UX driven tests were generally less successful but, in the name of best practice, we

Saturday, 22 December 2012

Getting Pictorial with Your Posts

People like pictures – end of story. Even more than just pictures, they love kitty pictures, doggy pictures, clothing pictures, travel pictures; pictures on Pinterest, pictures on Facebook, pictures on InstaGram, and pictures on Twitter.And that’s not the half of it. People also love moving pictures. A.K.A.: video. In other words, they love to watch things on the internet. Who doesn’t? After all, when was the last time that you clicked on a news post that didn’t include a picture or

Check Out Our Final List of Contests for 2012

At this time of year especially, a little help is appreciated. Here’s our hand-picked list of small business sweepstakes, contests and awards. Check them out!
****

Dell $ 100M Innovators Credit Fund
Ongoing
Dell has launched a $ 100 million Innovators Credit Fund, with the purpose of helping entrepreneurs “maximize potential for innovation, speed to market and job creation.” The credit fund will offer both funding and technology resources with IT support, depending on what

Facebook Now Includes Business Pages in Local Mobile Search Results

For local businesses, there's now all the more reason to create a Facebook Page. Yesterday, Facebook announced updates to the 'Nearby' tab within its mobile app, giving local businesses an even better opportunity to get discovered by Facebook mobile users. And considering there are more than 600 million of them, this isn't really a benefit brick-and-mortar businesses should overlook. In fact, with Facebook's latest update, it seems like Google might have some new competition when it comes to

Download YouTube Capture to Share Video Faster From iPhones

Download the YouTube Capture App on your iPhone to record and share videos faster with your friends. YouTube launched this new app for iPhones and iPod Touch which will allow mobile users to record, edit and share videos easily and faster.
YouTube Capture
The app lets you record videos, then edit videos by using powerful video editing features like color correction of bad light conditions, stabilization of shaky videos, trimming to share your favorite moment, and adding music tracks for

Are Online Ads Necessary Anymore?

With all the stuff you read about social media and word of mouth searching and buying these days, you might beg the question, “Are online ads even necessary anymore?” Considering that Pinterest, Facebook, Twitter and YouTube have pretty much taken over, it’s a question well worth asking. So let’s explore that topic a little more, shall we?Here’s how I view online ads – and you might see that it lines up with some other things I’ve written on recently. First of all, different

Grab Free Flickr Pro Upgrade for 3 Months

Flickr is giving away holiday gifts and offering free Flickr Pro upgrades to all users, but only for 3 months. Under the new leadership of Marrisa Mayer, Flickr is trying to bring back Flickr loyalists and encourage them to spend money to get the Flickr Pro features.
Free Flickr Pro Upgrade
My Flickr Screen presented with this alert today and I gladly accepted the offer in one click.

What does the Flickr Pro account upgrade offer? Unlimited uploads upto 50 MB per photo. But be warned they do

War of Words: Myth-Busting Social Media Marketing

Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?
On the one hand, recent studies cited by eMarketer show that two thirds of the U.S. internet population will belong to a social network by 2013. On the other hand, a study by Harvard Business Review showed that 29% of the 2,100 organizations surveyed felt it was difficult to see the benefit of social media for their business purposes.
It’s true that with something as

5 Reasons Why Companies Are Challenged by Content Creation & How to Fix

One of the most common issues companies seem to grapple with as they get pulled, kicking and screaming, into a content focused world of digital marketing is content creation.
Of course, anyone with half a brain can create information, but “content” implies usefulness or utility. Content has purpose and content marketing is meaningful information designed to be useful for a certain audience with the intention of inspiring an outcome or action. A lot of companies are creating

The Compete Weekly Pulse

What were the top sites in November 2012? Well, quite a bit of retail-themed sites, that’s for sure. We published our November data this week, and with it we put up a ranking of the fastest growing websites for the month. Check it out!
Did you know that there are more than 200 million monthly active Twitter users? In Twitter’s own words, “you are the pulse of the planet.” If that doesn’t put the scope and grandiosity of social into perspective for you, then maybe

Do You Have What It Takes to be an Entrepreneur?

Do you have the stuff it takes to make an entrepreneur? That’s a question I’ll bet a lot of people ask themselves. If you’re asking it of yourself, then chances are you have the first ingredient necessary to become an entrepreneur.It takes a lot of ingredients, not just one, to come up with your own idea and make a business – and then a living – out of it. Trust me; there are many individuals who simply aren’t cut out for the task. There’s nothing wrong with you if you aren’t,

IMSCTV Episode 1 – 5 Secrets To Online Success

Insider secrets, strategies and ways you can increase sales, get more traffic and succeed with your online business.Click Here to Return to the IMSCTV Episode List for MORE Videos…
Internet Marketing Success Center
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eBay Now Holiday Express App Does Everything Except Open the Gift For You

eBay, a company not traditionally known for its personalized customer service, is turning that thought around with their new shopping app eBay Now.
If you live in San Francisco or New York City, you can use your phone to buy just about anything and have it in your hands within an hour. Not wild enough? For the holidays, they’ll include a roll of exclusive limited-edition gift wrap from designer Jonathan Adler.
Imagine this scenario, you’re at the office Christmas party and your

How to Become a Masterful Company

In a perfect world, our customers would always be happy. They would always share their positive experiences with friends and family. They would only buy from us. But we know that that’s not always a reality.
In his book, High Tech, High Touch Customer Service, Micah Solomon talks about using social media to provide stellar customer experience. He also outlines the profile of a “masterful company,” those that go above and beyond in the area of customer service.
Using a few of his 12

DCSX

DCSXLorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet, ligula vel blandit sollicitudin, leo nisi volutpat nulla, nec eleifend elit augue ac arcu. Proin congue pretium ipsum, sed placerat nunc sagittis eget. Proin rhoncus orci lacinia metus fermentum vel placerat ante cursus. Nulla risus purus, faucibus ut vulputate vel, placerat et dolor. Suspendisse at ligula et neque vehicula placerat in semper tellus.
DCSX
How to Make Money - Make Money Online – Make Money
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Online Marketing News: Happy Holidays from TopRank, Mobile Driving Social, Facebook Goes Local

Happy Holidays From TopRank Online Marketing
We celebrate and appreciate the opportunity to have you as party of our online community, and look forward to our mutual success in 2013 and beyond. You can now “Optimize” your own holiday card! The first 5 people to comment on this post or share a tweet of their TopRank holiday card will win a free copy of Optimize by Lee Odden.
Make Your Own Holiday Card!
Google & Facebook Take on Patent Trolls
Google recently joined forces

Friday, 21 December 2012

IMSCTV Episode 2 – How To Get On Google’s First Page INSTANTLY

How to get on the first page of Google INSTANTLY using a little know technique that can get you a ton of traffic…Click Here to Return to the IMSCTV Episode List for MORE Videos…
Internet Marketing Success Center
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Are Your Ready for the New Year

I posted this on my Facebook page and it seems to resonate with lots of people:

It’s so simple, isn’t it?
Yes, I’ve said this before but it’s so important is requires you hearing it over and over again to really sink in.
Not blaming others for the size of your bank account?
Not blaming others for the size of your waist?
Not blaming others for your lack of happiness?
People who are doing great love it – and most people who are struggling find this medicine a bit

Four Online Tools to Help You Be More Productive Online

When you are a social media marketer or just spend a lot of time on the internet, there are several tools you can use to make the work you do much more productive. In some cases, if the tool is saving you a lot of time and energy, it is worth paying for. Peace of mind and higher output levels are usually worth the cost, especially if they are going to be used every day.
Buffer
Buffer is a social sharing app that is so easy to use. They have a basic account that is free, but then an

Start Me Up! A profile of Owned it

In one sentence, what is Owned it?
Owned it is a social referral platform that helps retailers to increase referrals, revenue and conversions by turning the retailer’s order confirmation page into a springboard for social sharing of tailored offers and incentives.
What problem/s does Owned it solve?
While most retailers focus on converting customers up to the point of purchase, they often fail to make effective use of the order confirmation page to increase sales further.
Owned it’s

Are you on vacation?

Are you on vacation?I live in the most beautiful holiday town on the eastern coast of South Africa. Most of the year we get it all to ourselves with empty beaches, great weather and a fantastic local community.
Once a year however we have the hoards descend on us from the big city. They come with their big SUV’s and make our beautiful little town feel like its going to burst at the seams. All this so that they can try and cram 2 stress free weeks into a vacation from their corporate rat

Before and After: 3 Real-Life Landing Page Makeovers

Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. No siree! They need to have all the right elements in order to generate high conversion rates. In fact, that’s why we recently wrote about "11 Simple (But Critical) Tips for Creating Better Landing Pages."
But we wanted to take those tips one step further and apply them to real-life landing pages. So to find those real-life landing pages, we reached out to our fans in social media and

PSY Gangnam Style YouTube Video Hits 1 Billion Views: Most Viewed Video Ever

Gangnam Style YouTube video by PSY is the most viewed video ever and first YouTube video to cross 1 billion views! Even popular celebrities find it difficult to cross millions of youtube views, but the immense international popularity of this catchy music video enabled it to cross a billion views.
Gangnam Style YouTube Video

Just in case you are on the other side of the billion viewers, view Gangnam Style video by PSY below.

But what is most incredible is that this sensational music video

Who’s Winning with Pinterest?

Image from: Trophy / Shutterstock
As most marketers know, Pinterest is a fast growing website for browsing and sharing visual content – with a strong focus on shopping. A favorite particularly among women (with women making up over 58% of all traffic), the website has continued to grow gangbusters over the past year. In August, we noted that Pinterest traffic had now exceeded Tumblr traffic – quite a feat considering the huge lead that Tumblr had – and it has continued to grow.

If

Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries

Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of English queries. This would make for the 23rd Panda update since the first Panda algorithm was introduced on February 24, 2011. Since then we had 22 updates...

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Looks Like We Made It …

Well, dawn has broken on December 21.
Peeking out of my curtains, I see no zombie apocalypse, no Mayan-speaking vengeance deities, no vampires or trolls or angry visitors from other planets.
Granted, the day is still young, but I’m going to call it good.
So we made it.
After a very, very hard end of the year. A lot of extremely bad things happened, and most of us are still reeling a little.
But we’re still here. And once we’ve ordered a Gaping Void I survived the Mayan

How To Emotionally Connect With Your Readers

One of the things I’m most passionate about is creating truly great writing, and with every blog post I write, I dream of changing the world.
Most people think that involves writing great content, giving value to readers, and making your posts useful… but that’s only part of the equation.
Thing I’ve found in writing for a long time, and observing the kind of content that goes viral, and that makes people take notice, is that it’s more than just writing content or giving value;

9 Undeniable Advantages of Using Personalized Content in Your Marketing

I like going to a coffee shop and being asked “the usual?” I can smile, nod, and pay for my drink. It's more than the convenience of not even having to place an order -- it's also nice to be remembered.
That almost never happens, though. I usually hear something like, "Hi. Welcome to Unicorn Coffee. Would you like to try our ‘It’s a Wonderful Life’ Peppermint Latte Mocha?" That’s more like an advertisement than a conversation. The message is totally impersonal, and a little

DCS Local

DCS LocalLorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque laoreet, ligula vel blandit sollicitudin, leo nisi volutpat nulla, nec eleifend elit augue ac arcu. Proin congue pretium ipsum, sed placerat nunc sagittis eget. Proin rhoncus orci lacinia metus fermentum vel placerat ante cursus. Nulla risus purus, faucibus ut vulputate vel, placerat et dolor. Suspendisse at ligula et neque vehicula placerat in semper tellus.
DCS Local
How to Make Money - Make Money Online – Make

How to Add DNS TXT to Verify All Subdomains in Google Webmaster Tools

DNS TXT record is the best way to verify all subdomains / subdirectories on your domain name in Google webmasters tools. We have been verifying our GWT account by uploading an HTML file on the server in the root folder. We avoided the META tag in the HEAD, as it become publicly visible. But the DNS verification is a better way.
Many webmasters host multiple subdomains for varying purposes like forums, microsites, blogs etc. Google provides many ways to verify sites – but due to varying

12 Realistic Ways to Make Your Social Media Data Actionable

Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office.
Even though 83% of marketers indicate social media is important for their business, according to Social Media Examiner, they continue to struggle to measure ROI and use social data to improve their strategies. I mean, what are the actionable takeaways from all this data we're

Think With Google’s Mobile Playbook: Inspiration for a New Year

Every day we see new numbers on how mobile and specifically mobile marketing is a growing trend around the world. The trouble is, it’s growing so fast that many brands are using mobile as a smaller version of a PC. Banner ads, text ads, search results and video — that’s old school. In 2013, we need to start looking at how people intuitively use mobile and how we can bend the technology to create new opportunities.
To help with that, Think with Google has put together The

Thursday, 20 December 2012

The Social Makeup of Social Media: Income Breakdown

Out of sheer curiosity, we here at Compete used our demographic data to craft a mini-infographic showing the income breakdown across 6 of the top social sites. The US Browser Population is lined beneath each data-set for further comparison and context.
Of these properties, LinkedIn shows the most notable emphasis towards a specific demographic, individuals earning 60k and above. Pinterest shows a slightly higher representation among higher income demographics and Tumblr shows the same slight

What Happened on December 13th?

Posted by Dr. Pete
On the morning of December 14th, MozCast registered the largest 24-hour Google ranking flux on record since we started tracking data in early April. The temperature for Thursday, December 13th was 102.2° F (for reference, the original Penguin update was 93.1°):

This was especially striking since I had just rolled out a small fix in our computations for a problem that was slightly overestimating temperatures on some days since the rollout of 7-result SERPs.

DCS Labs

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DCS Labs
How to Make Money - Make Money Online – Make

Solve A Problem. Preferably Yours

Most people don’t start a business (be it a brick and mortar business, an online app or even a website/blog) because they can’t find the right idea to pursue. They think about it regularly (i.e., about starting something), but no spark of inspiration comes, at least not one that will motivate them enough to wrap up the sleeves and start working on it.
One of the causes of this pattern is that people tend to associate businesses with money. When they think about starting a business,

I Have Been Seduced By Online Video

TweetEvery year I attend a massive sci-fi and pop culture expo called Supanova. There are events all around Australia and for anyone who is even slightly geeky, such as myself (well maybe more than slightly), they are awesome.
Whether you are into comics or anime or science fiction or superhereos or video games or card games or fantasy … Read the rest of this entry »
Entrepreneurs-Journey.com
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The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing, 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report, companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building,

Android conversion rates higher than iPhone: stats

At Affiliate Window we have been monitoring mobile activity across the network for over two years now. In this time we have seen exceptional growth in terms of the amount of traffic and sales that have come through mobile devices.
While we have included tablets within our definition of mobile activity, if we strip this out to focus on mobile handsets, our latest monthly stats indicate that traffic through handsets is almost a double digit figure.
In addition to that, just under 5% of all sales

eBay Will Stop Advertising In Its Mobile Apps In 2013

Before we get started here it should be noted that eBay is definitely a unique business in that its scale and shear reach allow it to do things that other businesses may not be able to.
Regardless, when the president of global marketplaces of a major online player is quoted in All Things D saying the following it deserves some examination.
EBay is ecstatic about mobile, just not about mobile advertising.
Devin Wenig, eBay’s president of global marketplaces, said in an interview that next

Introducing New Followerwonk Engagement Metrics for Twitter

Posted by @petebray
At Followerwonk, we're all about helping our customers find, engage, and optimize their Twitter audience. We're relentlessly focused on letting you dig into your followers, do advanced searches to help plumb the depths of Twitter, track your social graph, and more.

We're excited for you to explore some of the new metrics we've rolled out today! This new data goes beyond "simple" (yet useful!) items like follower count, friend count, and so on

2013: The Year of the Online Writer

We’re coming up on seven years since I started Copyblogger. That alone is hard for me to wrap my head around, and yet … here we are.
Since day one, it’s been about content. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.
But there’s another thing Copyblogger has always been about, and that’s the people who create the content. For the most part, especially for us, that means writers.
The last several

6 Ways Social Media Marketers Should Capitalize on the Visual Content Revolution [INFOGRAPHIC]

Like a moth to a flame. Could there be a more perfect analogy for humans' innate attraction to visuals? I think not. If you agree with me on this, then you can easily understand why visuals have become so important to online marketers' content strategies, especially when you think about the increased emphasis social networks like Pinterest and Facebook are giving them.

Just consider the facts. According to HubSpot's own research, photos and images on Facebook generate 53% more Likes than the

7 Common SEO Myths to Throw Out the Window Immediately

To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals. Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content.
But does that mean an SEO’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several

How to Promote Your Business Using Articles

How to Promote Your Business Using Articles

By: Matt Bacak
Promoting your business using articles remains one of the most effective ways of online marketing. It will not cease to be vital in marketing as long as people are still willing to consume written content.
However, unless it is done well, your business would not benefit from it. Marketing through articles is cheap and effective. Below are some effective simple tips you can apply to improve your article marketing techniques for your

Facebook Single Column Timeline Design Rolls Out

As reported by TheNextWeb, among others, back on October 31st, 2012, Facebook began testing a new Timeline layout with a single column of posts.
And now, the new design just rolled out on my personal profile. Awesome!! No more eyeball ping-pong bouncing back and forth to read content. Presumably, Facebook is still conducting tests on certain profiles. But, my guess is this new format is imminent for many more users. I doubt it’ll take as long to switch from the old layout to the

Google and Yahoo confirm that lead generation has hit the big time

Over the course of the last 18 months, Google have made a few clear moves into the world of online lead generation as they look to carve out new income streams beyond the click.
First there was the launch of Google Advisor in the US for personal finance and then earlier this year Google launched a new lead generation style ad extension.
Earlier this year there was also the acquisition of UK lead generation site BeatThatQuote.com for almost £40m. Although the sum involved is Google’s

Is Facebook is Getting Ready to Launch News Feed Video Ads? AdAge Says it’s So

AdAge has the scoop on a secret Facebook plan to put video ads in your news feed. And not just any ads – but autoplay ads that will begin as soon as you hit them.
AdAge asked an advertising exec for his thoughts on the this idea and the response was priceless;
“There could be serious outrage.”
That simple sentence says it all.
I understand why Facebook would want to go this route. Video advertising is a big money maker and if they can pry some of the cash away from TV

How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)

I’ll admit it: I spent so much time this past year creating content that I didn’t make enough time to read. And reading is important when you’re a content creator. After all …
It is what you read when you don’t have to that determines what you will be when you can’t help it. ~ Oscar Wilde
I’m determined to change, and I started by making time to read The Business Case for Agile Content Marketing by Copyblogger’s Brian Clark.
What exactly is agile

Wednesday, 19 December 2012

How to Use the New Twitter Archive to Analyze Your Marketing Tweets

Today, Twitter said good morning to the world by announcing that users will soon (if not already) be able to download an archive of all their tweets from the beginning of time. Well, from the beginning of whenever they started tweeting, that is. This is certainly an exciting new feature from Twitter, who just yesterday announced in a tweet (how fitting!) that it had amassed more than 200 million monthly active users.
Even as early as this morning, we’ve already seen some great step-by-step

How To Get Traffic To Your Blog The EASY Way

Hey guys, how's it going?
It's been far too long since I last posted on the Affilorama blog - my apologies, I've been terribly slack recently. However, you're in for a bit of a treat today as I'm going to teach you how to get traffic to your blog, the easy way. What you're about to learn is so shockingly simple and straightforward, you almost wouldn't believe it to be true. However, if you follow the simple strategy I'm about to outline, then you'll notice massively increased traffic to

Instagram’s New Terms Could Impact Your Business

Photo sharing app Instagram’s new terms of use have a lot of users worried because of a new provision that states Instagram can sell photos to businesses or other third parties without permission from the user.
The terms state that shared photos can be used:
“. . .in connection with paid or sponsored content or promotions, without any compensation to you.”
Theoretically, this means that if you upload a photo of, say, your dog, Instagram could sell it to a pet food company for them to use

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?
A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.
Social media has taken these brand advocates of days gone by, given

Making Data-Driven Decisions

At Compete, we’re always thinking about how we can help our clients save more time and be as effective as possible. That’s why we’ve introduced new daily metric alerts, empowering you to make real-time, data-driven business decisions.
The new feature allows users to configure alerts for the Daily Reach and Daily Attention metrics relevant to their business. Compete PRO will then track when the daily reach or attention values exceed the thresholds that users specify, and send a weekly

3 Self-Gifts to Protect Your Blog Legally

The holiday season, for most, is a time for giving gifts to others. However, it’s also often a time of being generous to oneself and enjoying the finer things in life that, often times, we deprive ourselves most of the year.
When it comes to your blog and the laws that govern it, it’s no different. Many of us ignore the basic steps that we can take to protect ourselves legally thinking that it’s too expensive, too time-consuming or generally not worthwhile. However, the moment

Online retail visits increase 8% year over year week of Dec 9 – 15

With the busy holiday marketing season in full swing, Experian Marketing Services has released its online retail round-up for the week ending December 15. The online traffic to the top 500 retail sites increased 8% for the period of December 9 – 15, compared to the same week in 2011. Additionally, Amazon remained the top
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Dotcomsecrets

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Dotcomsecrets
How to Make Money - Make Money Online –

Integrated Marketing Week 2013

Does your 2013 "To-Do" list include:

Engaging with thousands of senior multi-channel marketers?
Meeting buyers looking for solutions and partners to help achieve joined-up marketing and data?
Getting yourself ... and your company ... in front of the biggest marketing audience of the year?
If so.....
Welcome to Integrated Marketing Week, the new premier event that highlights the vast opportunities, highlights best practice, and delivers solutions, technologies and partners to help marketers

YouTube As News Channel – A 2012 Infographic

YouTube is becoming more and more like a regular ‘channel’ these days and the amount of news related video that is uploaded is turning the video upload site to more than kittens, fails and bad attempts at viral video.
Mashable ran this infographic helping us see just how pervasive the news is on YouTube.

Do you get your news, at least in part, from YouTube?
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

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IMSCTV Episode 3 – Get High-Power Backlinks EASILY

In this IMSCTV episode we show you how to find high-authority links by finding relative blogs to comment on and get real links back to your site and boost its ranking and your traffic. These tactics are Google friendly.Click Here to Return to the IMSCTV Episode List for MORE Videos…
Internet Marketing Success Center
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