Saturday, 3 November 2012

Seven big in-house marketing challenges

No two businesses are the same, so what gets outsourced and what remains in-house will obviously vary from company to company. But all businesses with in-house marketing staff face many of the same challenges.Here are seven of the most painful:
1. Recruiting
Recruiting a stellar marketing person to join your team may not be as difficult as recruiting a top-notch web developer, but don't tell that to the individual responsible for your recruiting efforts. Finding good marketing people is

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