It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time?
Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate. So I sat down with Pete Caputa, one
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