Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?
A handful of brands have been able to count on their most loyal fans to act as brand advocates for years. Remember the die-hard Coke vs. Pepsi fan wars in the 80s and 90s? There was no convincing a fan of one he should try the other; he would shout his preference from the rooftop to whomever would listen.
Social media has taken these brand advocates of days gone by, given
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