Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?
On the one hand, recent studies cited by eMarketer show that two thirds of the U.S. internet population will belong to a social network by 2013. On the other hand, a study by Harvard Business Review showed that 29% of the 2,100 organizations surveyed felt it was difficult to see the benefit of social media for their business purposes.
It’s true that with something as
No comments:
Post a Comment