Image from: JCPenney Rebrands / brandsunderconstruction.com
JCPenny has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, has said that this strategy isn’t work.But I wanted to take a look at the Compete data to see if there was anything there that might point to
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