Over the course of the last 18 months, Google have made a few clear moves into the world of online lead generation as they look to carve out new income streams beyond the click.
First there was the launch of Google Advisor in the US for personal finance and then earlier this year Google launched a new lead generation style ad extension.
Earlier this year there was also the acquisition of UK lead generation site BeatThatQuote.com for almost £40m. Although the sum involved is Google’s
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