Social media continues to rain data onto the market. Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office.
Even though 83% of marketers indicate social media is important for their business, according to Social Media Examiner, they continue to struggle to measure ROI and use social data to improve their strategies. I mean, what are the actionable takeaways from all this data we're
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