In a perfect world, our customers would always be happy. They would always share their positive experiences with friends and family. They would only buy from us. But we know that that’s not always a reality.
In his book, High Tech, High Touch Customer Service, Micah Solomon talks about using social media to provide stellar customer experience. He also outlines the profile of a “masterful company,” those that go above and beyond in the area of customer service.
Using a few of his 12
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