Heath Nielsen of Baylor University: RGIII, A Social Media Success Story

Before winning the 2011 Heisman Trophy and taking the NFL by storm as the quarterback of the Washington Redskins, Robert Griffin III was a little-known junior at Baylor University. But thanks to a low budget marketing campaign fueled by social media, creativity and a whole lot of passion, that all changed in a major way. Heath Nielsen, The Associate Athletic Director for Communications for Baylor University, joins Brent Leary to share the personal story behind the campaign that was

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