The 5 Questions You Should Ask to Nail Your Product Messaging

 
In 1990, Coors Brewing introduced a revolutionary new product. It was going to change everything. It was going to be in high demand. It was going to be a very good year. 
It was called Coors Water. And it totally belly flopped. 

It’s not that there wasn’t a need. At the time, bottled water was the fastest growing beverage category in America. And it’s not that Coors water wasn’t any good. With a broadly known slogan, “Tapped From the Rockies,” one of Coors' biggest

Read more ...