The Science of Researching Your MarketBy Kevin Hill, the Professor of High Response
One of the ways many aspiring copywriters and marketers really screw up their conversions is by not doing enough research for their product.
They think they can create a product or service and treat it like the movie Field of Dreams, “If you build it, they will come.”
This couldn’t be further from the truth! Good copywriters perform painstaking research before they even write a single word. If you don’t
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