Is your website at the center of your internet marketing strategy? It should be! You don’t own any of the social platforms you are part of, you do own your website / blog.
ROI has 2 meanings:
Return on Investment
Return on Influence
ROI Formula:
Content Creation X (*Social Media + SEO + PPC + Email) = traffic to your website/blog
(*Social Media has multiple purposes, building relationships, customer service and much more)
When you create content you have something to talk about. When
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