Contrary to popular belief among marketers, brand building is not the devil. A lot of marketers feel like branding is the biggest crock of voodoo in the world, but it’s not.
In fact, building a brand should be one of you biggest long-term goals. Because brands are one of the few things in marketing that actually last.
Once established, brands have value that can be bought and sold… unlike many of the information products that are so common in the internet marketing business.
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