This past week, I wanted to do something different and take a risk. A calculated risk, but a risk nonetheless.
The goal: To see if it’s possible to run an “Internet marketing” event (called DotComXpo) with no speakers pitching from the stage while still making it affordable for attendees (and profitable for the producer.. which is me!).
There were some challenges…
1. Would high-calibre speakers be willing to come and deliver content without selling from the stage?
2.
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