Tuesday, 20 November 2012
The Compete Weekly Pulse
When you think of cutting edge technology, what do you think of? Tron? Star Trek? Zenon: Girl of the 21st Century? Perhaps all of the above, but what you should be thinking of is beauty brands, specifically Estee Lauder (which launched an e-ccomerce site as early as 1996!). Now Estee Lauder is onto bigger, better, and smaller pursuits: mobile. Currently the company has 53 mobile sites in 12 markets, all of which are e-commerce related. They’re strategy is a complex one, but an ultimately
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