At a PR event in London earlier this month, I had the chance to sit down and discuss this type of business model with the CEO of a fast growing UK e-commerce company: Polly Gowers of Giveasyoulive.com.
I thought our discussion would make an interesting post.
The business concept
Originally launched in 2005 as Everyclick using a paid search model, it quickly grew to a quarter of a million users. It became apparent to the management team that to get traction, the business had to think like an
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