Live from SES Chicago, I had a fantastic opportunity to learn about the ultra-hot online marketing area of remarketing / retargeting from Christopher Hansen and Marty Weintraub. Remarketing can be extremely powerful, but is easy to get wrong, and the consequences can be costly both in terms of budget and brand image.
Below are 3 tips to make retargeting campaigns work for you, and 3 potential mistakes.
Retargeting Done Right
#1: Identify Your Best Content
The key to effective retargeting is
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