Saturday, 17 November 2012

Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday

Posted by randfish
Imagine this: you're checking your rankings, and you see a page ranking number 6! Awesome! But wait…you never optimized for that keyword. How did you end up there? Hmmm…

 

The answer, dear Moz friends, is likely co-citation.

 

This week's Whiteboard Friday focuses on just that. Rand discusses co-citation and its impact on the future of SEO and brand association. 

 

What do you think? How do you approach co-citation and

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