We all know that the the digital channel is continuing to grow. Advertising as a whole may not be growing tremendously but growth in the digital space is being fueled by a an increasing exodus from traditional advertising options that are no longer cutting it in the Internet age.
Please note that I am not saying all offline advertising is going away. That’s hype and nonsense. That’s online industry stupid talk for lack of a better term. There are offline channels for advertisers
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