There used to be a popular commercial for deodorant that said, “Never Let Them See You Sweat”.
In the “new” world on marketing and selling – it’s not only OK to let them see you sweat, they SHOULD see you sweat! You can be a sweaty mess – and it’s perfectly fine.
THE SHIFT
I’m not sure exactly when it started, but things are different.
I admit, when I started, I tried to appear perfect. I was always “real”, but I wasn’t
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