Ikea has just released a brand new, online holiday calendar that has me very excited. It’s not the store, or the products, it’s the catalog itself because it’s the future of digital advertising.
The world is changing and people no longer respond to a jiggling banner ad the way they used to. People want to interact with the screen and now, with Windows 8 and touch-screen tablets, that’s become an even bigger priority.
Have you ever read the kid’s book Pat the Bunny?
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