In fact the number of search queries for the term ‘content marketing’ has more than doubled in the past two years according to an Econsultancy survey.
Here we pick out tips from the experts and give you 10 ideas on how create your own strategy for 2013:
1. Create a mission statement:
Work out what your brand stands for. Prioritise and keep it simple. Create joined up thinking across your marketing/PR/advertising disciplines by pulling down the barriers. Pool your creative resources
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