Frank Eliason, Global Director of Social Media for Citibank, and author of, “At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business Using Simple Customer Service Techniques” believes customers want a pleasant experience the first time around and not necessarily social service after you’ve failed to provide that. Tune in as he joins Brent Leary for an in-depth discussion on the concept.
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Small Business Trends: You’re the Director of
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