We all agree that the biggest problem with determining the success of a Facebook ad campaign is that the actual results are hard to track. (We do agree on this, don’t we?)
Reuters says those days are over. They claim that Facebook is about to roll out a new, super secret tool that will reveal how many Facebook users bought a product after clicking on an ad.
Somewhere in the dark recesses of my mind, I recall writing about this before. The system involves matching the email address of the
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