If you say it, some people may think it might be true, but if you write it people are far more likely to think it’s true – this is how newspapers work. The written word carries enhanced credibility, and by writing rather than speaking, your own credibility is increased. Enter the blogger and the huge numbers of new blogs being created every day – suddenly it has become cool to blog (read: ‘write’) and now anyone can set up a blog and start spouting whatever garbage comes to mind.
So
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