A conversion can come in many forms for a website owner, from a simple click on a link all the way to a large product purchase – whatever form it’s in, it’s a visitor action that makes you money and drives your website forward.
Most online business-focused blogs talk about how to gain more traffic one way or the other. From Google and affiliate referrals all the way to social networking sites like Facebook.
However, not enough talk about converting the visitors the site already has.
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