Posted by Dr. Pete
Like it or not, rank-tracking is still a big part of most SEO's lives. Unfortunately, while many of us have a lot of data, sorting out what’s important ends up being more art (and borderline sorcery) than science. We’re happy and eager to take credit when keywords move up, and sad and quick to hunt for blame when they move down. The problem is that we often have no idea what “normal” movement looks like – up is good, down is bad, and meaning
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