Usability is one of the most overlooked elements of Web design, however, it’s also one of the most important. When a user lands on your site, you want them to be engaged in your content and to set down a path that you’ve laid out for them. But each time a usability roadblock gets in their way you stop them from accomplishing that task and risk sending them to a competitors website.
Below are some quick wins for SMBs to follow to make sure you’re following usability best practices
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