As inbound marketers, we create a lo-hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. But there's a lot more to it, my friend.
While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom-of-the-funnel marketing content -- content that
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