eBay has recently thrown in the towel for AdWords advertising, arguing that online ads are ineffective. In reality, eBay’s AdWords failure comes as a result of ignoring even the most basic PPC best practices. Below are lessons you can take away from a case study of eBay’s AdWords disaster.
5 Lessons: eBay Adwords Case Study
1) Use Negative Keywords
AdWords enables advertisers to set negative keywords, which tell Google what keywords you want to avoid your ad showing up for.
For example, if
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