Tuesday, 19 March 2013

Samsung’s ‘Smart Pause’ Forces Consumers to Keep Their Eye on the Ad

Last week, Samsung unveiled their brand new, highly-hyped, mobile phone at SXSW. The unit is called Galaxy S4, so I expected the ad campaign to be spacy and zippy and full of science and tech. But the graphic you see here is what Samsung is using to promote their new phone — softly muted, retro-looking children, happily cavorting in the park on a summer day.
Sweet. But really? Is this what I want from my mobile phone? Samsung says their new phone will make my life simpler, richer and

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