Nielsen and SocialGuide made a very interesting statement this week. They say that an increase in Tweets about a TV program equals an increase in ratings for that program.
Specifically:
For 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes.
A 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.
For 35-49 year olds, a 14.0% increase in Twitter volume is associated with a 1% increase in
No comments:
Post a Comment