Most children are taught at an early age to share and that everything is NOT all about them. It can be a painful life lesson for some to grasp – especially if they don’t pick it up until later in life – but it’s an important one nonetheless.
This particular life lesson also applies to how brands approach content marketing. In the age of brands-as-publishers and empowered consumers, companies need to understand that what they publish cannot only be about themselves.
Why
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